2 weeks ago
Visual Content Manager
Ameriprise Financial
Boston, MA (Hybrid)Full time$84K/yr – $148K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Visual Content Manager
Boston, MA (Hybrid)
$84K/yr – $148K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and lead omnichannel visual design direction to ensure brand consistency and a cohesive client experience across digital channels.
- Define design standards and modular content components
- Leverage analytics and testing insights to drive future enhancements
Job Description
Responsibilities
- Lead and contribute to omnichannel visual design direction to ensure accuracy, timeliness, consistency and correct brand positioning.
- Set design standards and guiding principles for modular content components and templates and serve as a resource for educating business partners on best practices.
- Work closely with internal and external business partners to design content for digital channels and ensure creative contributes to a cohesive and engaging client experience.
- Collaborate with business partners to understand design needs as well as opportunities.
- Apply best practices in usability, accessibility, responsiveness, and performance to ensure content experiences are effective across platforms, devices, and environments.
- Monitor design and template effectiveness and implement improvements.
- Recommend new tactics by leveraging analytics, industry trends and testing insights. Drive future enhancements and design updates based on findings.
Requirements
- Bachelors degree or equivalent
- 5+ years of professional experience in content design, digital design, or visual communications, with a portfolio demonstrating strong work across multiple digital channels, including email.
- Deep understanding of design systems, brand standards, accessibility principles, and responsive design best practices.
- Experience creating and managing modular templates, component libraries, and scalable design patterns using tools such as Figma, Stensul and related design platforms.
- Working knowledge of email HTML/CSS and digital production considerations to support effective collaboration with developers and content production partners.
- Ability to use analytics and performance insights to inform design decisions and continuously improve audience engagement.
- Strong collaboration, communication, and organizational skills, with the ability to thrive in a fast-paced, cross-functional environment.
Preferred
- Experience working in marketing (B2C or B2B) or a media or agency environment is a plus
- Familiarity with workflow and project management tools such as Workfront and Jira
- Experience with email testing tools (ex. Litmus, Email on Acid) is a plus
- Experience producing creative work within financial services or other highly regulated industries, or an understanding of financial services consumer mindsets.
Benefits
- a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
Traffic Signals
Monthly Google Ads Budget
$144.7K
Marketing Team
Median Tenure
13.9 years
Marketing Roles Posted (Last 30 Days)
1
