2 months ago
Manager of Product Marketing, K-12 (hybrid / Boston)
Partner in Publishing
Boston, MA (Hybrid)Full time$90K/yr – $110K/yr
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Manager of Product Marketing, K-12 (hybrid / Boston)
Boston, MA (Hybrid)
$90K/yr – $110K/yrManager5+ years expFull time
Posted 2 months ago
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Job Summary
Own the K-12 product marketing roadmap and positioning, guiding awareness, adoption, and growth for educators and learners.
- Lead cross-functional launches with marketing, sales, editorial, and technology to align priorities and resources.
- Set and track KPI like adoption and ROI, and optimize tactics using analytics.
- Coach and develop a high-performing PMM team through clear goals and ongoing feedback.
Job Description
Responsibilities
- The Manager of Product Marketing is a key member of the K-12 team working to develop culturally authentic language learning products for educators and learners.
- The Manager leads product marketing strategy for the K-12 portfolio while managing and mentoring a small team of product marketing professionals.
- Develop and execute data-driven go-to-market strategies across K-12 portfolio to drive awareness, adoption, and growth
- Lead cross-functional initiatives and partner with marketing, sales, editorial, and technology teams to align priorities, launches, and resources
- Track KPIs, measure ROI, and use analytics to optimize strategy and drive continuous improvement
- Manage, mentor, and develop a high-performing product marketing team through clear goal setting, regular coaching, and ongoing feedback
Requirements
- Bachelor’s degree minimum.
- 5+ years of product marketing experience in K12 education market space
- 2+ years of experience managing a team
- Strong communication, influence, presentation and cross-functional leadership skills with experience managing stakeholders, agencies and vendors
- Strong understanding of the K–12 industry/market, experience with education-focused platforms to support engagement and campaign performance
- Experience with CRM, marketing automation, and campaign or project management tools such as Salesforce, Marketo, Asana, or similar platforms
- Candidates must live in Boston (and area) and be able to work a hybrid in-office schedule (at a minimum Tuesdays and Thursdays each week)
- Relocation assistance is not available.
Partner in Publishing
4.9 Glassdoor
Partner in Publishing (PIP) is a full-service agency that provides EdTech companies and publishers with the marketing, sales, business development, and talent acquisition support they need to scale their products and services. Founded in 2007, PIP stands out among agencies and consultants for its decades of industry expertise, its robust network of educators and providers, and its ability to support both strategy and execution. From branding and messaging to design and strategy, our portfolio includes hundreds of successful projects and campaigns for industry giants such as Pearson Education, Chegg, McGraw Hill, Lego Education, VitalSource, Language Testing International and many other distinguished publishers and innovative technology companies.
Founded in 2007
Glastonbury, Connecticut, USA
95 employees (29 in marketing)
97% recommend to a friend
Traffic Signals
Monthly Visitors
1.4K
Traffic Source Mix
Search
43.2%
Direct
36.2%
Referral
6.4%
Social
12.6%
Paid
1.4%
Headcount Trend
Current headcount: ~95
Marketing Team
Marketing Team Size
27 (28% of company)