2 weeks ago
Sr. Manager, Social and Content Marketing
PointFive
Boston, MA (Hybrid)Full time$155K/yr – $165K/yr
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Sr. Manager, Social and Content Marketing
Boston, MA (Hybrid)
$155K/yr – $165K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end B2B content for a cloud and DevOps audience, turning technical depth into human stories across social, video, and executive leadership content.
- Content Engine: Build and run the social and editorial calendar across platforms with a practical multi-channel approach.
- Narrative Craft: Shape authentic leadership and product storytelling through experimentation and human-focused writing.
- Performance Translation: Turn product depth into content that engineers respect and humans feel, then measure results in marketing tech stacks.
Job Description
Responsibilities
- Own social content creation across platforms; write and produce posts with a multi-channel strategy.
- Experiment with brand voice to push human, interesting content and rigorous testing.
- Develop authentic executive content with the CMO and leadership for a credible online presence.
- Shape narratives and co-produce scripted video series and multimedia content.
- Manage the content calendar and editorial ops with product and demand-gen coordination.
- Translate DeepWaste framework into content that engineers respect and non-engineers feel.
- Create content optimized for humans and AI search, adapting to AI distribution.
- Measure content performance in HubSpot and Amplitude; iterate to sharpen results.
Requirements
- 5–8 years in content, social, or brand; B2B SaaS experience a plus
- A portfolio that shows range: posts that performed, formats you invented, experiments that failed interestingly
- Proven ability to write for technical audiences without losing the humans in the room
- Experience owning social content end-to-end — strategy, creation, publishing, analysis
- Comfort with AI content tools as part of your core workflow, not as an afterthought
Preferred
- Background in cloud infrastructure, DevOps, FinOps, or developer tooling
- Experience producing or scripting video content
- Active presence in technical communities — Reddit, GitHub, Discord, X
- Built a content program from near-zero and know what that actually takes
- Have opinions about what makes B2B content terrible — and have fixed it
Benefits
- Well-funded, growth-stage company with real customers and strong engineering credibility
- Small, senior marketing team — your work ships, gets seen, and matters immediately
- A culture that takes the problem seriously and itself lightly
- Hybrid from Boston or NYC — we care about output, not face time
PointFive
PointFive enables continuous cloud cost efficiency through our proprietary DeepWasteTM technology, designed to uncover major savings potential hidden within your cloud infrastructure. Our platform empowers enterprise organizations to proactively address these inefficiencies, and provides a tremendous opportunity to optimize valuable resources they may not realize are being wasted.By offering specific, actionable analysis and recommendations, our innovative approach enables organizations to better manage, optimize, and remediate typically overlooked cost inefficiencies. This not only enhances cost awareness and opportunities for continuous growth, but also fosters better collaboration between FinOps and Engineering teams, paving the way for greater organizational efficiency.
Traffic Signals
Monthly Visitors
4.4K
Monthly Google Ads Budget
$456
Traffic Source Mix
Search
36.2%
Direct
45.2%
Referral
9.4%
Social
8%
Paid
1.1%
Headcount Trend
Current headcount: ~103
Marketing Team
Marketing Team Size
7 (7% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$36M
Last Raise
Series A, 1 years ago
