6 months ago
Paid Media Associate (Performance Marketing)
THE·TEAM
Los Angeles, CA (On-site)Full time$70K/yr – $75K/yr
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Paid Media Associate (Performance Marketing)
Los Angeles, CA (On-site)
$70K/yr – $75K/yrEntry Level1+ years expFull time
Posted 6 months ago
Job Summary
Drive daily paid-campaign operations and optimization for mobile app installs, partnering with a Media Strategist to hit client CPA/retention goals.
- Own daily budget pacing, QA of campaigns, and launches in self-serve platforms.
- Must-have: 1+ year experience in Google Ads, Meta Ads, or TikTok Ads.
- Collaborate with the Media Strategist to drive CPA/Install and retention goals.
Job Description
Responsibilities
- Daily budget and performance pacing on ad platforms.
- Build campaigns in self-serve ad platforms and thoroughly QA all paid campaign launches.
- Basic bid management and optimizations for mobile app install campaigns, including but not limited to Google Ads, Meta Ads Manager, TikTok Ads, and Apple Search.
- Collaborate with Media Strategist on recommending optimizations in support of client Cost Per Install goals, Retention goals and innovation.
- Analyze campaign data to write performance insights and recommendations to inform client action.
- Assist Media Strategist with creating media plans to achieve client goals, including audience and creative recommendations and projected results.
- Daily use of reporting, analytics, and trend tools.
- Attend training sessions/webinars to become fluent in media planning tools and platforms.
Requirements
- 1+ years of experience working on performance marketing campaigns within Google Ad, Meta Ads and/or TikTok Ads. Apple Ads a plus.
- An elevated mathematical/analytical aptitude with comfortability using Excel or Google Sheets (pivot tables, VLOOKUPs, SUMIFs, etc.)
- A demonstrated passion for and understanding of digital media, platforms and their ad offerings.
- Ability to pull campaign reports to inform insights and build client-facing presentation decks.
- Commitment to excellence — anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation.
Salaries
Posted range
$70K/yr – $75K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
45 (8% of company)
Median Career Experience
10 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5
People
HR / Recruitment
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