1 day ago
Senior Omnichannel Performance Strategist, Enterprise
PureCars
Atlanta, GA (Hybrid)
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Senior Omnichannel Performance Strategist, Enterprise
Atlanta, GA (Hybrid)
Salary Not AvailableSenior Level2+ years exp
Posted 1 day ago
Job Summary
Own and optimize paid media campaigns across Search, Social, and Programmatic with a focus on automotive OEM goals, analyzing performance, and delivering client-ready insights.
- Lead multi-channel paid media strategies and optimization cycles
- Collaboration with client-facing teams to align on dealer goals
Job Description
Responsibilities
- Collaborate across Paid Search with Programmatic and Social Media as a bonus for future growth
- Create and manage paid media campaigns based on automotive dealership, OEM, and marketing agency goals and continually identify opportunities to make measurable optimizations towards dealer goals
- Monitor and optimize for KPIs including but not limited to impression share, CTR, CPA, CPC, and pacing
- Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify and implement new marketing opportunities
- Analyze paid search performance and pacing reports to provide impactful optimization insights and strategies with client facing teams to share with clients
Requirements
- 2 years minimum experience in Digital Media (Paid Search Focus preferred)
- Experience with ad management software such as Kenshoo, Marin, Acquisio, Fluency, or similar is highly preferred. We use tech similar to these so the general concepts transfer
- Analytical and critical thinking skills are a must. You will be tasked with using analytics tools and internal data to present performance findings to internal teams
- You must be detail-oriented with the ability to work with multiple data sets in Excel or Google Sheets in order to provide performance findings and actionable insights across paid media platforms. Pivot tables and V-look-ups are a major plus.
- Ability to manage multiple simultaneous projects while diligently prioritizing in the best interest of our clients and OEMs.
Preferred
- We want people who are driven, proactive and innovative to help us delight customers
Benefits
- Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
- Open PTO Policy - Take what you need, when you need it.
- Internal Growth - Over ⅓ of the positions opened and filled are with our own employees.
- Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.
PureCars
3.8 Glassdoor
As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.We offer:Customer Data Platform (CDP)Website Visitor IntelligenceDigital AdvertisingLead GenerationMarket Data and ReportingWe are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.
Founded in 2007
Atlanta, Georgia, USA
250 employees (41 in marketing)
74% recommend to a friend
80% CEO approval
Marketing Team
Marketing Team Size
28 (11% of company)
Median Career Experience
11 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
Funding
Total Funding
$10M
Last Raise
$5M
Series Unknown, 7 years ago
Funding History
- May 2019Series Unknown
- Dec 2013Series B • $5M
- Jan 2013Series A • $5M
Traffic Signals
Monthly Visitors
16.6K
Traffic Source Mix
Search
18.4%
Direct
69.5%
Referral
9.2%
Social
0.8%
Paid
2%
Headcount Trend
Current headcount: ~252