5 weeks ago
Sr. Director, Digital Experience and Channels
WP Engine
Austin, TX (Remote)Full time$184K/yr – $253K/yr
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Sr. Director, Digital Experience and Channels
Austin, TX (Remote)
$184K/yr – $253K/yrSenior Level12+ years expFull time
Posted 5 weeks ago
Job Summary
Own the WP Engine website strategy and connected customer journeys, leading cross‑channel growth and partner ecosystems to drive acquisition and conversion.
- Own website strategy and governance to support the primary digital customer experience.
- Design and optimize connected journeys across product, audience, and company levels while leading channel execution.
Job Description
Responsibilities
- Website Product Leadership: Own the strategy, roadmap, governance, and performance of the WP Engine website as the company's primary digital customer experience.
- Journey Architecture: Design connected discovery, evaluation, and conversion journeys across company, audience, solution, and product levels.
- Channel Leadership: Lead SEO, GEO, paid search, paid social, digital media, prospect nurture execution, organic social operations, events, affiliates, and paid partnerships.
- Conversion and Personalization: Build a rigorous experimentation, personalization, self-service, and conversion-optimization capability.
- Channel Investment: Recommend and manage channel allocation within approved growth priorities, balancing efficiency, learning, reach, and long-term capability building.
- Performance Management: Improve relevant audience growth, discoverability, conversion, pipeline contribution, self-service performance, and customer acquisition efficiency.
- Team and Partner Leadership: Develop strong digital, channel, and experience leaders and manage agencies, platforms, and external partners with clear performance expectations.
- Strategic Partnerships: Work with New Growth to turn acquisition strategy into executable journeys; Brand to express the company story consistently; Product Marketing to maintain accurate claims; Content and Creative to create effective experiences; Customer Marketing to connect prospect and customer journeys; and the Revenue Marketing COE to align channel decisions with CAC and conversion guardrails.
Requirements
- Digital Growth Leadership: 12+ years of progressive experience across digital experience, website product management, acquisition, channel strategy, performance marketing, or growth leadership.
- Connected Journey Strategy: A demonstrated ability to integrate website, search, paid media, email, social, events, and partnerships into coherent customer journeys.
- Digital Product Mindset: Experience managing a high-impact website or self-service experience with a clear roadmap, customer research, experimentation, and conversion discipline.
- Channel Fluency: Deep understanding of paid and organic acquisition, SEO and GEO, media economics, nurture, attribution, and the strengths and limitations of individual channels.
- Data and Experimentation: Strong analytical judgment and experience building testing programs that improve conversion and customer acquisition efficiency.
- Cross-Functional Partnership: The ability to share growth accountability with strategy leaders while retaining clear authority over channels, experiences, and execution quality.
- Operational Scale: Experience leading broad teams, agencies, budgets, platforms, and competing priorities in a complex global organization.
Benefits
- Company Stock Options (Every employee is an owner in the company)
- Great Health Benefits (Medical, Dental, Vision, Life Insurance)
- Fertility Benefits (IVF/Fertility drug coverage)
- HSA Company contribution
- 401(k) with a 4% match
- Disability Insurance
- Paid Family and Caregiver’s Leave
- Employee Assistance Program
- Generous Vacation Time (Who doesn’t like time off)
- One-time $500 payment to set up your home office
WP Engine
4.0 Glassdoor
Powering your freedom to create on WordPress®.WP Engine is a proud member and supporter of the community of WordPress® users. The WordPress® trademark is the intellectual property of the WordPress Foundation, and the Woo® and WooCommerce® trademarks are the intellectual property of WooCommerce, Inc. Uses of the WordPress®, Woo®, and WooCommerce® names in this website are for identification purposes only and do not imply an endorsement by WordPress Foundation or WooCommerce, Inc. WP Engine is not endorsed or owned by, or affiliated with, the WordPress Foundation or WooCommerce, Inc.
Founded in 2010
Austin, Texas, USA
1.1K employees (101 in marketing)
71% recommend to a friend
97% CEO approval
Salaries
Posted range
$184K/yr – $253K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
82 (7% of company)
Median Career Experience
15 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Amori Langstaff
VP Marketing Technology & Operations
At the company for 3 years 7 months
John Hessinger
Vice President, Revenue & Growth Marketing
At the company for 10 years 8 months
Regina Y.
Head of Brand
At the company for 3 years 6 months
Lindsey Haas
Sr. Director, Marketing (Segment, Lifecycle, & Product Marketing)
At the company for 5 years 9 months
Funding
Total Funding
$290.7M
Last Raise
$250M
Private Equity, 8 years ago
Funding History
- Jan 2018Private Equity • $250M
- Mar 2015Series C • $23M
- Apr 2014Series Unknown • $32K
Traffic Signals
Monthly Visitors
2.4M
Traffic Source Mix
Search
20.6%
Direct
63.3%
Referral
14.8%
Social
0.5%
Paid
0.7%
Headcount Trend
Current headcount: ~1.1K
Recent News
Links
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