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Marketing jobs

4 marketing jobs

3 hrs ago

Social Media Manager

East West Bank

Pasadena, CA (On-site)Full time$100K/yr – $135K/yr

3 weeks ago

Email & Digital Marketing Specialist

East West Bank

Pasadena, CA (On-site)Temporary$30/hr – $40/hr

6 weeks ago

Customer Insights & Segment Marketing Coordinator

East West Bank

Pasadena, CA (On-site)Temporary$25/hr – $30/hr

4 months ago

Senior Social Media and Media Relations Manager

East West Bank

Pasadena, CA (On-site)Full time$80K/yr – $130K/yr

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East West Bank

Social Media Manager

Pasadena, CA (On-site)

$100K/yr – $135K/yrSenior LevelFull time

Posted 3 hrs ago

Job Description

Responsibilities

Develop and execute an enterprise social media strategy across English and Chinese-language platforms, with clear channel priorities, governance, performance goals, and alignment to brand and business objectives.
Lead key platforms, including LinkedIn, Instagram, Facebook, WeChat, RedNote, and emerging channels, with culturally relevant and consistent content.
Develop the social media team and manage agency and vendor partners while building audience engagement, affinity, and customer relationships.
Lead content planning and editorial strategy across social channels, ensuring alignment with the Bank’s brand voice, values, and priorities.
Develop content that highlights expertise, customer impact, community involvement, sponsorships, culture, and thought leadership.
Build and manage a creator strategy aligned with the Bank’s brand, audiences, and business objectives to extend campaign reach, strengthen credibility, and support customer acquisition and conversion.
Amplify executive perspectives, company achievements, business initiatives, community engagement, and corporate milestones to strengthen thought leadership across social platforms.
Monitor conversations, sentiment, reputation, risks, and opportunities across social channels.
Develop response and escalation protocols with Corporate Communications, Legal, Compliance, and Risk Management.
Partner with business line and media teams to align organic and paid social efforts that support awareness, consideration, customer growth, and campaign performance.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field.
10+ years of progressive experience in social media, digital or brand marketing, corporate communications, or related disciplines, including 3+ years of people leadership.
Demonstrated success building enterprise social strategies and executive thought leadership programs.
Strong knowledge of social platforms, content strategy, audience engagement, analytics, and reputation management.
Exceptional communication, presentation, analytical, strategic planning, and cross-functional collaboration skills.
Experience in a highly regulated industry, preferably financial services.
Applicants must have legal authorization to work in the United States. We do not offer visa sponsorship at this time.

Preferred

Bilingual in English and Chinese (Mandarin preferred).
Experience managing WeChat, RedNote, and multicultural marketing initiatives.
Experience within banking, financial services, wealth management, fintech, or related industries.
Experience with social listening and social media management platforms such as Sprinklr, Brand watch, Meltwater, Sprout Social, or similar tools.
Experience managing agency partners and external vendors, with preference for candidates who have worked at a creator agency, talent or creator management firm, social platform, or brand-side influencer marketing program.

East West Bank

4.4 Glassdoor

Since 1973, East West Bank has served as a pathway to success. With 110 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multicultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities. And our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, high-tech and aviation help build sustainable businesses and expand our employees’ potential for career advancement.Headquartered in California, East West Bank (Nasdaq: EWBC) is a top-performing commercial bank with a strong foundation, an enterprising spirit and a commitment to absolute integrity. East West Bank gives people the confidence to reach further.

Founded in 1973

Pasadena, California, USA

3.8K employees

www.eastwestbank.com

94% recommend to a friend

97% CEO approval

Salaries

Posted range

$100K/yr – $135K/yr

Taken straight from the job posting.

See all East West Bank salaries

Marketing Team

Median Tenure

9.2 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

318.9K

Traffic Source Mix

29.3%

Direct

66.6%

Referral

3.3%

Social

0.4%

Paid

0.3%

Headcount Trend

Current headcount: ~3.8K

Recent News

How East West Bank nearly tripled deposits in Houston — and what’s next for the bank

Dec 9, 2025 • The Business Journals

East West Bancorp: The Dividend Growth Company You Wouldn't Expect (Rating Downgrade)

Dec 7, 2025 • Seeking Alpha

East West Bancorp (EWBC): Assessing Valuation After Recent Share Price Strength

Dec 7, 2025 • simplywall.st

Links

www.eastwestbank.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Develop and execute an enterprise social media strategy across English and Chinese-language platforms, with clear channel priorities, governance, performance goals, and alignment to brand and business objectives.
Lead key platforms, including LinkedIn, Instagram, Facebook, WeChat, RedNote, and emerging channels, with culturally relevant and consistent content.
Develop the social media team and manage agency and vendor partners while building audience engagement, affinity, and customer relationships.
Lead content planning and editorial strategy across social channels, ensuring alignment with the Bank’s brand voice, values, and priorities.
Develop content that highlights expertise, customer impact, community involvement, sponsorships, culture, and thought leadership.
Build and manage a creator strategy aligned with the Bank’s brand, audiences, and business objectives to extend campaign reach, strengthen credibility, and support customer acquisition and conversion.
Amplify executive perspectives, company achievements, business initiatives, community engagement, and corporate milestones to strengthen thought leadership across social platforms.
Monitor conversations, sentiment, reputation, risks, and opportunities across social channels.
Develop response and escalation protocols with Corporate Communications, Legal, Compliance, and Risk Management.
Partner with business line and media teams to align organic and paid social efforts that support awareness, consideration, customer growth, and campaign performance.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field.
10+ years of progressive experience in social media, digital or brand marketing, corporate communications, or related disciplines, including 3+ years of people leadership.
Demonstrated success building enterprise social strategies and executive thought leadership programs.
Strong knowledge of social platforms, content strategy, audience engagement, analytics, and reputation management.
Exceptional communication, presentation, analytical, strategic planning, and cross-functional collaboration skills.
Experience in a highly regulated industry, preferably financial services.
Applicants must have legal authorization to work in the United States. We do not offer visa sponsorship at this time.

Preferred

Bilingual in English and Chinese (Mandarin preferred).
Experience managing WeChat, RedNote, and multicultural marketing initiatives.
Experience within banking, financial services, wealth management, fintech, or related industries.
Experience with social listening and social media management platforms such as Sprinklr, Brand watch, Meltwater, Sprout Social, or similar tools.
Experience managing agency partners and external vendors, with preference for candidates who have worked at a creator agency, talent or creator management firm, social platform, or brand-side influencer marketing program.