Own media relations and thought leadership for B2B tech clients with a Boston hybrid setup, coordinating across local to global press and executive visibility.

Own media strategy and proactive pitches across tech outlets to secure high impact coverage.
Coordinate speaking, awards, and contributed content opportunities to raise executive profile and coverage.

Job Description

Responsibilities

Build and maintain strong relationships with technology, business, trade, and vertical industry media at the local, national, and global levels.
Lead proactive media relations efforts, identifying opportunities to secure high-impact earned coverage, thought leadership placements, and executive visibility.
Develop creative, timely, and newsworthy media pitches that align client expertise with industry trends, breaking news, and emerging technologies.
Research, identify, and pursue speaking opportunities, awards, contributed content placements, and other thought leadership opportunities.
Monitor industry news, analyst activity, competitive landscapes, and market trends to uncover opportunities for client engagement and visibility.
Draft high-quality communications materials, including press releases, media pitches, bylined articles, executive briefing documents, messaging frameworks, and client correspondence.
Use AI tools to enhance research, media intelligence, content development, brainstorming, reporting, and workflow efficiency while maintaining strong editorial judgment and quality standards.
Support product launches, funding announcements, executive visibility programs, and integrated communications campaigns.
Track, analyze, and report on media coverage and program performance, providing actionable insights tied to business objectives.
Collaborate closely with account teams to deliver strategic recommendations, exceptional client service, and flawless execution.

Requirements

2+ years of experience in public relations, communications, or integrated marketing (agency experience strongly preferred).
Demonstrated success securing media coverage and building relationships with business, technology, and trade journalists.
Strong understanding of the B2B technology landscape, including enterprise technology, software, cybersecurity, AI, cloud, data, digital transformation, or related sectors.
Exceptional written and verbal communication skills with the ability to translate complex technical topics into compelling stories.
Experience using media intelligence and journalist engagement platforms such as Muck Rack, Cision, Qwoted, Propel, or similar tools.
Curiosity about emerging technologies and a strong interest in how AI is reshaping communications, content creation, media engagement, and agency workflows.
Strong organizational skills with the ability to manage multiple deadlines and priorities simultaneously.
A collaborative, proactive mindset and a desire to learn and grow within a high-performing team environment.
Based in the Boston area and able to work from our Boston office as part of our hybrid work model, with regular in-office collaboration expected.

Preferred

2+ years of experience in public relations, communications, or integrated marketing (agency experience strongly preferred).
Demonstrated success securing media coverage and building relationships with business, technology, and trade journalists.
Strong understanding of the B2B technology landscape, including enterprise technology, software, cybersecurity, AI, cloud, data, digital transformation, or related sectors.
Exceptional written and verbal communication skills with the ability to translate complex technical topics into compelling stories.
Experience using media intelligence and journalist engagement platforms such as Muck Rack, Cision, Qwoted, Propel, or similar tools.
Curiosity about emerging technologies and a strong interest in how AI is reshaping communications, content creation, media engagement, and agency workflows.
Strong organizational skills with the ability to manage multiple deadlines and priorities simultaneously.
A collaborative, proactive mindset and a desire to learn and grow within a high-performing team environment.
Based in the Boston area and able to work from our Boston office as part of our hybrid work model, with regular in-office collaboration expected.

Benefits

Competitive compensation, cost-of-living increases, and performance bonuses
Generous PTO package, paid holidays, and summer hours
Annual paid recharge shutdown during the last week of the year
Employee referral and new business incentive bonuses
Hybrid work environment with meaningful in-office collaboration
Monthly cell phone stipend
401(k) contribution that starts and vests 100% on day one
Comprehensive healthcare, dental, and vision coverage
Employee Assistance Program with 24/7 access to Licensed Professional Counselors
Donation matching and paid volunteer time
Frequent opportunities for career advancement and professional development
Team outings and celebrations
Flexible spending accounts (healthcare, dependent care, commuter)
Paid parental leave
Disability and life insurance
Tuition reimbursement for ongoing education costs
Inclusive, flexible, and supportive work environment
Recognition and celebration of professional achievements and milestones

SHIFT Communications

3.2 Glassdoor

SHIFT is a performance communications agency. Our team of conversation starters, creators and conveners shapes insights into brand actions that shift companies ahead.As partners in our clients' success, we let nothing get in our way. For twenty years, our specialist teams and programs have moved the needle for companies including tech innovators Citrix, Checkr and Crypto.com; consumer brands NordicTrack, Foxwoods Resort & Casino and McDonald’s; and health leaders Doximity and Doctor on Demand. At SHIFT, we see no bounds for what’s possible with communications. Ready to shift ahead with us? Get in touch at www.shiftcomm.com.SHIFT is an AVENIR GLOBAL company and part of Padilla.

Founded in 2003

Boston, Massachusetts, USA

75 employees (11 in marketing)

www.shiftcomm.com

61% recommend to a friend

83% CEO approval

Traffic Signals

Monthly Visitors

14.4K

Traffic Source Mix

35.5%

Direct

49.1%

Referral

7.9%

Social

Paid

1.1%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size

10 (13% of company)

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Top 1% of applicants do these two things.

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Job Description

Responsibilities

Requirements

Preferred

Benefits

SHIFT Communications

Traffic Signals

Headcount Trend

Marketing Team

Recent News