2 months ago
Social Media Manager
Goldfish Swim School Franchising
Troy, MI (Hybrid)Full time
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Social Media Manager
Troy, MI (Hybrid)
Salary Not AvailableMid Level4+ years expFull time
Posted 2 months ago
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Job Summary
Own the brand’s social voice and calendar-driven program across platforms, coordinating content, community management, influencer campaigns, and partnerships to drive brand awareness and engagement, with franchise playbooks and cross-team collaboration.
- Content calendar creation and publishing across Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Reddit.
- Community management and brand advocacy across channels.
- Collaborate with Creative Team and agency partners on assets and influencer campaigns.
Job Description
Responsibilities
- The Social Media Manager is responsible for leading and executing the brand’s social media presence across all platforms.
- Duties and Responsibilities:
- Create monthly content calendars for the brand’s social media channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Reddit) by developing and curating engaging content.
- Create, schedule, and publish engaging content across all the brand-owned channels.
- Work closely with our Creative Team to develop and assign social media assets.
- Oversee daily community management for all of the brand’s social media channels to help foster positive relationships and continue building our Goldfish Swim School online community.
- Monitor all user-generated content in line with brand guidelines and standards.
- Provide support for large campaign initiatives as needed.
- Provide trend monitoring to stay up to date on key social media trends that are applicable to the brand to enhance our content calendars and overall strategy.
- Work closely with the Director of Social Media & Partnerships and our agency partner to execute on our brand influencer campaigns and initiatives.
Requirements
- BA in Marketing, Public Relations, Communications, or related field
- Minimum 4+ years of social media marketing experience
- Embrace and be guided by the Core Values of the company
Preferred
- Proven experience working with social media insights and data
- Ability to understand performance metrics and reporting
- Proven experience in supporting and/or managing brands’ social media presence (content and community management)
- Proven experience using Meta Business Suite
- Proven experience in capturing and creating short-form video content
- Experience with social media scheduling tools like Sprinklr, Sprout, Hootsuite
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Traffic Signals
Monthly Visitors
242.2K
Monthly Google Ads Budget
$6.3K
Traffic Source Mix
Search
51.7%
Direct
42.7%
Referral
4.3%
Social
0.7%
Paid
0.6%
Headcount Trend
Current headcount: ~6
Marketing Team
Marketing Team Size
1 (17% of company)