Responsibilities

• Identify areas of opportunity for fan outreach, inclusive of platform expansion.
• Engage opportunities for Amtrak to jump on trends and interact with brands, influencers, and fans to reach new audiences.
• Proactively monitoring the flow of social to inform campaign development, support new business inquiries and collect data to facilitate audience analysis and competitive industry reporting.
• Support Loyalty and Customer Experience team as they elevate social care
• Research communities and niches to support influencer and content creator sourcing
• Incumbent to support the creation and execution campaigns across Facebook, X, Instagram, YouTube, Pinterest, TikTok, and Threads.
• Collaborate and strategize with internal departments, outside brands, and state partners to promote business initiatives and grow brand reach.
• Support content capture projects, inclusive of photo shoots on moving trains.
• Other duties as assigned

Requirements

• Bachelor’s Degree required OR equivalent combination of training, education and relevant experience may be considered in lieu of a degree.
• 3 years of experience in marketing, communications, digital media or social media.
• Experience with social media management tools
• Experience in community engagement
• Demonstrated experience and content creation at an enterprise level for most of these social media platforms: Facebook, X, Instagram, YouTube, Pinterest, TikTok, and Threads.
• Excellent verbal and written communications skills (including editing/proofreading).
• Demonstrated experience generating forward-thinking ideas and creative, engaging social content.
• Extremely detail oriented with experience working with multiple internal and external stakeholders.
• Proactive and autonomous in approach but collaborative in execution.

Preferred

• 5 years of experience
• Experience with social media management system Sprinklr
• Travel industry background

Benefits

• comprehensive benefit package that includes health, dental, and vision plans; health savings accounts; wellness programs; flexible spending accounts; 401K retirement plan with employer match; life insurance; short and long term disability insurance; paid time off; back-up care; adoption assistance; surrogacy assistance; reimbursement of education expenses; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges. Learn more about our benefits offerings here.