4 days ago
Copywriter - Script and Conversion
iRESTORE
USA (Remote)Full time$110K/yr – $135K/yr
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Copywriter - Script and Conversion
USA (Remote)
$110K/yr – $135K/yrMid LevelFull time
Posted 4 days ago
Job Summary
Own the creation of direct-response video scripts and multi-channel copy that moves customers along the funnel, from awareness to conversion, while collaborating with Creative and Growth to align messaging with product insights and performance data.
- Develop scripts across formats and adapt to different voices
- Optimize landing pages and product-focused copy for conversion
- Leverage research and performance data to refine hooks, proof points, and CTAs
Job Description
Responsibilities
- Write direct-response video scripts across UGC, founder-led, educational, testimonial, and conversion-focused formats.
- Develop copy across the customer journey, from top-of-funnel education through bottom-of-funnel conversion.
- Write and optimize paid ad copy, landing pages, product detail pages, advertorials, and other conversion-focused experiences.
- Partner closely with Creative and Growth from the concept stage so messaging and creative are developed together.
- Translate customer research, reviews, product insights, and performance data into compelling hooks, angles, objections, proof points, and calls to action.
- Develop clear product-selection, comparison, upsell, and downsell messaging that helps customers navigate purchase decisions.
- Adapt messaging across different voices and formats, including founder-led and creator-led content.
- Develop a deep understanding of iRESTORE products, technology, customer use cases, and supporting science.
- Write effectively within regulatory and claims constraints while maintaining persuasive, engaging copy.
- Use performance data to identify winning messaging and continuously iterate on scripts and conversion copy.
Requirements
- Proven experience writing direct-response video scripts that have been produced, tested, and scaled through paid media.
- Portfolio examples demonstrating measurable performance from scripts, landing pages, product detail pages, or other conversion-focused copy.
- Strong understanding of direct-response principles, including hooks, objections, proof, offers, calls to action, and conversion psychology.
- Experience writing landing page or PDP copy with measurable conversion results.
- Ability to write compelling copy within regulatory, legal, or claims-based constraints.
- Strong product curiosity and willingness to deeply understand technical products and supporting science.
- Experience writing across multiple voices, particularly founder-led and UGC or creator-led content.
- Experience with sales pages, advertorials, quiz funnels, product-selection journeys, upsells, or downsells is a plus.
- Experience within beauty, wellness, health, supplements, consumer devices, or another medically adjacent category is strongly preferred.
- Comfortable receiving direct feedback, moving quickly, and iterating based on creative and performance results.
Preferred
- Experience developing beauty, wellness, personal-care, or at-home treatment devices.
- Experience with laser, LED, red light therapy, wearable, or other technology-led consumer devices.
- Experience supporting products that combine medical-device requirements with DTC customer and commercial considerations.
- Experience using customer feedback, product reviews, return data, or CS/CX insights to guide product improvements.
Benefits
- Medical, Dental, and Vision insurance
- Unlimited PTO + paid holidays
- Remote-first role, with occasional travel required
- Stipends for fitness, continuous learning, and work-from-home setup
- Discounts on iRESTORE Products
- High-visibility role with opportunities for career growth
- Collaborative, fast-moving team that values initiative and ideas
- And more!
iRESTORE
We RESTORE CONFIDENCEFreedom Laser Therapy was founded in 2003 as a laser therapy clinic that used state-of-the-art low-level laser technology to help smokers overcome their addiction in a nicotine-free and pain-free way. After years of research and learning about the incredible benefits of low-level laser technology, we decided to rebuild our business model and launch the iRESTORE Hair Growth System! We have taken the same approach to help people overcome hair loss in a drug-free and non-invasive way. Our mission is to restore confidence in people who have struggled with their appearance by providing safe and effective solutions for improving overall health and beauty from the inside out! Everyone deserves to look and feel their best.Our Team Core Values:- WE THINK BIG- WE’RE PROACTIVE PROBLEM SOLVERS- WE FAIL QUICKLY AND LEARN- WE PRACTICE OPEN & HONEST COMMUNICATION/FEEDBACK- WE VALUE CONTINUOUS LEARNING & IMPROVEMENT
Salaries
Posted range
$110K/yr – $135K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
16 (27% of company)
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
530.8K
Monthly Google Ads Budget
$101.6K
Traffic Source Mix
Search
30.1%
Direct
50.6%
Referral
6%
Social
8.6%
Paid
4.6%
Headcount Trend
Current headcount: ~59
Recent News
Links
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