2 weeks ago
Director, Strategic Communications
Loudoun County Public Schools
Ashburn, VA (On-site)Full time$153K/yr – $236K/yr
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Director, Strategic Communications
Ashburn, VA (On-site)
$153K/yr – $236K/yrDirector/Executive10+ years expFull time
Posted 2 weeks ago
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Job Summary
Lead a strategic communications function that shapes division-wide messaging, manages reputation, and drives engagement while guiding executive communications and building a high-performing, cross-functional team.
- Own and implement enterprise communications strategy aligned with the LCPS Strategic Plan.
- Advise executive leadership and governing bodies on high-profile initiatives and priorities.
- Develop and lead a multidisciplinary team spanning writing, digital, design, analytics, and stakeholder engagement.
Job Description
Responsibilities
- Provides executive leadership, vision, and operational oversight for a high-performing strategic communications team and serves as senior advisor on strategic communications, reputation management, stakeholder engagement, and organizational messaging.
- Develops, implements, and continuously evaluates a comprehensive, division-wide strategic communications plan aligned with the LCPS Strategic Plan and organizational priorities.
- Leads integrated enterprise-wide communications campaigns that influence understanding, engagement, trust, coordinated use of earned, owned, shared and paid media.
- Provides strategic communications counsel and executive messaging support to the Superintendent, Cabinet, School Board, and Senior Leadership on high-profile initiatives, emerging issues and organizational priorities.
- Serves as steward of the LCPS brand, ensuring consistent messaging, visual identity, editorial standards, and communications quality across all division communications.
- Protects and enhances the division's reputation through proactive communications, issues management
- Leads, mentors, develops, and evaluates a multidisciplinary communications team responsible for writing, editing, video production, digital communications, marketing, social media, graphic design, analytics, and stakeholder engagement.
- Establishes performance expectations, encourages innovation, and fosters a highly collaborative, customer-focused culture emphasizing creativity, accountability, and continuous improvement.
- Uses marketing research, audience insights, engagement metrics, and performance analytics to evaluate communications effectiveness and guide strategic decision-making.
- Oversees advisory committees and community engagement initiatives that promote two-way communication and meaningful stakeholder participation, including the School Board Advisory committee, LEAF (Loudoun Education Alliance of Families).
Requirements
- Bachelor’s Degree in English, Communications, Journalism, Public Relations, or related field
- Ten (10) years of progressively responsible leadership experience in strategic communications, public relations, marketing, journalism, or corporate communications.
- Five (5) years leading high-performing communications teams in complex organizations.
- Demonstrated experience advising executive leadership and governing boards.
- Experience leading enterprise communications initiatives across multiple stakeholder groups.
- Experience managing organizational reputation, issues management, and developing integrated communications campaigns informed by audience research and performance analytics.
- Experience managing cross-functional initiatives involving multiple departments and executive stakeholders.
- Expert knowledge of strategic communications, integrated marketing, public relations, reputation management, branding, stakeholder engagement and change management.
- Exceptional writing, editing, and executive communication skills with mastery of AP Style.
- Demonstrated ability to translate complex organizational initiatives into compelling communications for diverse audiences.
Preferred
- Experience in public education, government, higher education, healthcare, or other complex public-sector organizations.
- Experience leading digital transformation or enterprise communications technology implementations.
Loudoun County Public Schools
Loudoun County Public Schools. Our mission is to empower all students to make meaningful contributions to the world.Loudoun County Public Schools (LCPS) is the third-largest school division in the Commonwealth of Virginia.One of the fastest-growing counties in America, Loudoun continues its proud tradition of quality public education and maintaining an outstanding record of student achievement despite the pressures of surging enrollment.The mission of LCPS is to empower all students to make meaningful contributions to the world. To fulfill this mission, LCPS develops students as knowledgeable critical thinkers, communicators, collaborators, creators and contributors. Knowing that they are making meaningful contributions, students experience a strong sense of ownership of their work, leading to deeper, longer-lasting learning.LCPS is an equal opportunity employer. We are committed to promoting equity and inclusion while increasing and celebrating the diversity of our employees.Social Media Policy: lcps.org/socialmediapolicy
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