4 weeks ago
Senior Director, Member Growth and Engagement
Pomelo Care
New York City, NY (Remote)Full time$220K/yr – $250K/yr
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Senior Director, Member Growth and Engagement
New York City, NY (Remote)
$220K/yr – $250K/yrSenior Level12+ years expFull time
Posted 4 weeks ago
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Job Summary
End-to-end ownership of a regulated subscription growth engine, driving enrollment, retention, and revenue pacing with cross-functional alignment.
- Own the growth and retention workstreams across Outreach, Lifecycle Marketing, and Marketing Ops.
- Align finance, product, and engineering to hit enrollment, LTV:CAC, and monthly/quarterly targets.
Job Description
Responsibilities
- Orchestrate the end-to-end member growth and retention strategy, aligning cross-functional roadmaps to drive step-change improvements in business performance.
- Own the P&L-defining metrics of the business, including Enrollment Rate, LTV:CAC, and Monthly Retention.
- Partner with Strategic Finance to model performance inputs and establish long-term enrollment and engagement targets.
- Architect the end-to-end member journey, identifying high-impact engagement touchpoints and implementing automated interventions to mitigate churn.
- Translate annual financial goals into rigorous monthly and weekly operational plans to ensure the business is always paced to exceed revenue targets.
- Maintain a high-fidelity feedback loop with the executive team, providing transparent reporting on KPIs, campaign performance, and revenue pacing.
- Directly oversee a multi-disciplinary team across Outreach, Lifecycle Marketing, and Marketing Operations to foster a high-performance, data-driven culture.
- Identify and diagnose performance gaps in real-time, deploying rapid-response tactics to protect in-month revenue and retention targets.
- Influence the technical roadmap for CRM and marketing automation to ensure the organization has the precision instrumentation required for scale.
- Partner with Product and Engineering to co-author roadmaps and define KRs, ensuring technical resources are prioritized against commercial impact and that teams are held accountable for moving the needle on growth and retention metrics.
Requirements
- 12+ years of experience in Member Growth and Engagement in a regulated industry with at least 4 years in senior leadership within subscription models, operating with a P&L owner’s mindset and total bottom-line accountability.
- Experience managing a large-scale, multi-functional organization (30+ team members).
- Ability to quantify every action, treating a 1% shift in retention as a critical financial lever rather than just a marketing metric.
- Possess the technical depth to partner with Product and Engineering to architect the infrastructure your revenue engine requires.
- Ability to move fluidly between high-level strategy and granular data, diagnosing root causes quickly and doing the math to ensure goals are reachable.
- A proven leader of multi-disciplinary teams who influences cross-functional roadmaps to unlock step-change growth.
- Ability to thrive on owning a number and proactively deploy tactics to close performance gaps before they impact the quarter.
- Comfortable balancing growth-hungry urgency with a deep respect for product integrity and the long-term member experience.
Benefits
- Comprehensive Health, Dental, and Vision coverage for employees and their families
- High deductible Health Plans with Health Savings Account (HSA) options
- Flexible Spending Account (FSA)
- Equity grant participation
- 401(k) program
- Competitive vacation policy
- 16 weeks paid parental leave
- Fully remote work flexibility (within the US)
Pomelo Care
4.7 Glassdoor
Pomelo Care is the national leader in evidence-based maternity care. Pomelo provides care and high-touch support for women during preconception, pregnancy, birth, postpartum, and for both mother and infant during their infant’s first year. Pomelo's care model consists of virtual, round-the-clock clinical care coupled with in-person doula care. This unique combination of national scale and on-the-ground community support is proven to address key medical, behavioral, and social factors that improve maternal and infant health. Through data science and machine learning, Pomelo identifies and manages risks to dramatically improve health outcomes and reduce avoidable costs. Pomelo works with employers and commercial and Medicaid health plans.To search career opportunities or to learn more, head to pomelocare.com.
Founded in 2021
New York, New York, USA
349 employees (19 in marketing)
93% recommend to a friend
Traffic Signals
Monthly Visitors
36.9K
Traffic Source Mix
Search
33.6%
Direct
54.5%
Referral
6.7%
Social
3.5%
Paid
1.4%
Headcount Trend
Current headcount: ~352
Marketing Team
Marketing Team Size
15 (4% of company)
Median Career Experience
12 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Sara Crow
VP of Marketing
At the company for 3 years 7 months
Caitlin Watson
Director, Lifecycle Marketing
At the company for 1 year 7 months
Emma Haak McKinley
Senior Director of Content Marketing
At the company for 1 year 8 months
Alex Flecha-Hirsch
Director of Product Marketing
At the company for 1 year 8 months
Funding
Total Funding
$179M
Last Raise
$92M
Series C, 2 months ago
Funding History
- Jan 2026Series C • $92M
- Jun 2024Series B • $46M
- Jun 2023Series A • $33M