Responsibilities

• Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it.
• Build and run a PR and thought-leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation.
• Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage.
• Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events.
• Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem.
• Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy.
• Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome-led narratives across all channels.

Requirements

• 6+ years of B2B marketing experience, with strong exposure to AdTech, programmatic advertising, digital media, or the broader media supply ecosystem.
• Strong understanding of the programmatic landscape, including supply-side dynamics, SPO, SSPs, DSPs, and related industry trends.
• A strategic generalist who is comfortable both shaping marketing and go-to-market direction and executing hands-on across multiple channels, including PR, content, thought leadership, events, field marketing, and partner programs.
• Experience marketing a technical product, platform, or solution. Experience with new product launches or emerging categories is a strong plus.
• Excellent writing, positioning, and messaging skills, with the ability to translate complex or technical concepts into clear and credible narratives for different audiences.
• Experience developing client or partner stories, case studies, and other external-facing content.
• Experience collaborating with external partners, media, agencies, industry associations, or technology partners.
• Able to work independently, set priorities, take ownership, and drive initiatives from strategy through execution.
• US-based and comfortable working in a remote-first, globally distributed team.