2 weeks ago
Social Media Manager
Indiana University Health
Avon, IN (Hybrid)Full time
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Social Media Manager
Avon, IN (Hybrid)
Salary Not AvailableMid Level7+ years expFull time
Posted 2 weeks ago
Job Summary
Own and lead IU Health's social media program, shaping reputation, real-time engagement, and content strategy across platforms.
- Owns planning, creation and performance of content across social platforms.
- Builds stakeholder relationships and translates complex topics for community engagement.
Job Description
Responsibilities
- Serves as the strategic lead for IU Health Social Media.
- Enhance the organization's reputation and brand awareness through team leadership, social media channel management and news delivery.
- Owns the overall planning, creation and performance of content across all social platforms, including through partnership with regional communicators.
- Translates complex topics into accessible content that supports community engagement and strengthens the system's brand.
- Identifies and implements the strategy to deliver relevant news and real-time community management.
- Develops relationships with a diverse set of stakeholders and contributors.
- Delivers increased engagement, audience acquisition, and real-time community management.
- Maintains an ongoing knowledge of current events, news, trends and the changes occurring in social media.
Requirements
- Bachelor's Degree in Journalism, Communications, English, or related field required.
- Requires 7-10 years of relevant experience, which may include experience working as part of the media.
- Requires proven experience developing engaging news content, including the ability to seek out and form story ideas and sources.
- Requires knowledge of analytics and publishing tools, content, and visual management systems, and best in class customer service practices.
- Requires knowledge of written, video, and photo content development and best practices.
- Travel throughout our system will be required as needed.
Indiana University Health
3.5 Glassdoor
Indiana University Health is Indiana’s largest and most comprehensive system. A unique partnership with the Indiana University School of Medicine—one of the nation’s largest medical schools—gives patients access to groundbreaking research and innovative treatments, and it offers team members access to the latest science and the very best training—advancing healthcare for all.At IU Health, your personal and professional growth is a top priority. You will have access to many diverse opportunities to learn and develop in meaningful ways that matter most to you, such as advanced clinical training, leadership development, promotion opportunities and cross-training development.
Founded in 1997
Indianapolis, Indiana, USA
19K employees (201 in marketing)
58% recommend to a friend
60% CEO approval
Marketing Team
Marketing Team Size
134 (1% of company)
Median Career Experience
16 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Mike Yost
Vice President - Marketing and Experience
At the company for 17 years 2 months
Eva Marquez, M. S.
Executive Director, Marketing – Brand Strategy, External Engagement & Influence
At the company for 9 years 2 months
Stephanie Judge Cripe
Director - System Marketing
At the company for 4 years 6 months
Courtney Rocchio
System Marketing Director
At the company for 11 years 7 months
Funding
Total Funding
$1.2M
Last Raise
$15K
Grant, 1 years ago
Funding History
- Nov 2024Grant • $15K
- Jul 2023Grant • $1.2M
Traffic Signals
Monthly Visitors
682.2K
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
51.7%
Direct
41.8%
Referral
5.2%
Social
0.7%
Paid
0.6%
Headcount Trend
Current headcount: ~19.5K
Recent News
Links
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