Own on-site activation and consumer interactions for Wilding events, turning demos and tastings into measurable trial and loyalty while staying on-brand and compliant.

Event Leadership: represent the brand at activations, handle setup, sampling, and post-event recaps.
Consumer Engagement: educate shoppers, collect feedback, and relay insights to marketing.
Field Execution: manage inventory, assets, and professional on-site presence during events.

Job Description

Responsibilities

Represent Wilding at consumer events, festivals, tastings, retail activations, and community gatherings including festivals, tastings, demos, sponsorships, and experiential events
Engage consumers and retail or on-premise partners with brand storytelling, product education, and sampling (where permitted)
Create positive, memorable brand experiences that drive trial, loyalty, and sales
Support local marketing initiatives and special projects as needed
Conduct product samplings and demonstrations while following all applicable guidelines and regulations
Execute set up and break down of event materials, displays, and activation areas
Maintain a professional, energetic, and approachable presence while representing the brand
Capture consumer feedback and share insights with the marketing team
Assist with event execution, including inventory, giveaways, promotional materials, and brand assets
Serve as a professional, knowledgeable, and enthusiastic brand representative in all public-facing interactions

Requirements

Comfortable engaging with new people and working in high-energy, outdoor environments
Reliable, punctual, and able to work independently while adhering to company brand guidelines
Flexible availability, including weekends, evenings, and occasional holidays
Must be 21+ (for alcohol brands) and able to meet any required compliance standards
Ability to lift 50 lb minimum, carry, and stand for extended periods during events

Preferred

Previous experience in events, hospitality, sales, promotions, or customer-facing roles preferred

Benefits

Competitive hourly pay
Paid training hours
Event minimums (ex: 4-hour minimum per activation)
Flexible part-time schedule
Meal stipends
Opportunity to attend local events and brand activations
Product perks and brand merchandise
Hands-on experience in marketing, events, and consumer engagement

Brewbound

BevNET's craft beer trade publication featuring comprehensive business analysis, breaking news, product/distribution updates and live business events.

Founded in 2010

Newton, Massachusetts, USA

5 employees (4 in marketing)

www.brewbound.com

Traffic Signals

Monthly Visitors

70.8K

Monthly Google Ads Budget

$793

Traffic Source Mix

47.4%

Direct

44.2%

Referral

Social

2.9%

Paid

0.4%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size

4 (80% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Anheuser-Busch to leave Oakland plant after sale, lay off 142

Jul 20, 2022 • Business Journals

Rhingeist Brewery, Fifty West Brewing Company recognized by beer publication

Dec 5, 2019 • Cincinnati Enquirer

Brewbound Editor Leaves After Publicly Disparaging Female Influencers' Instagram Accounts

Jul 25, 2019 • Forbes

Responsibilities

Represent Wilding at consumer events, festivals, tastings, retail activations, and community gatherings including festivals, tastings, demos, sponsorships, and experiential events
Engage consumers and retail or on-premise partners with brand storytelling, product education, and sampling (where permitted)
Create positive, memorable brand experiences that drive trial, loyalty, and sales
Support local marketing initiatives and special projects as needed
Conduct product samplings and demonstrations while following all applicable guidelines and regulations
Execute set up and break down of event materials, displays, and activation areas
Maintain a professional, energetic, and approachable presence while representing the brand
Capture consumer feedback and share insights with the marketing team
Assist with event execution, including inventory, giveaways, promotional materials, and brand assets
Serve as a professional, knowledgeable, and enthusiastic brand representative in all public-facing interactions

Requirements

Comfortable engaging with new people and working in high-energy, outdoor environments
Reliable, punctual, and able to work independently while adhering to company brand guidelines
Flexible availability, including weekends, evenings, and occasional holidays
Must be 21+ (for alcohol brands) and able to meet any required compliance standards
Ability to lift 50 lb minimum, carry, and stand for extended periods during events

Preferred

Previous experience in events, hospitality, sales, promotions, or customer-facing roles preferred

Benefits

Competitive hourly pay
Paid training hours
Event minimums (ex: 4-hour minimum per activation)
Flexible part-time schedule
Meal stipends
Opportunity to attend local events and brand activations
Product perks and brand merchandise
Hands-on experience in marketing, events, and consumer engagement