Commerce

SEO Manager

Austin, TX (On-site)

$68K/yr – $130K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own keyword research and AI prompt research and lead the blog/SEO content strategy while coordinating with content teams and managing vendors to improve AI-driven and traditional search performance.

Own keyword and AI prompt research to align content with AI and human search intent.
Lead strategy and partnerships to boost AI citation and traditional SEO performance.

Job Description

Responsibilities

Own keyword research and AI prompt research — identifying not just what people search for, but how they phrase queries to AI assistants and large language models.
Develop and execute strategies to improve BigCommerce’s presence in AI-generated answers, featured snippets, and generative engine results (Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.).
Stay current on best practices for AEO and GEO, translating emerging trends into actionable on-site and content recommendations.
Conduct regular site audits using Screaming Frog and other tools to identify technical SEO issues and opportunities for AI-readability improvements (structured data, heading hierarchy, clean HTML/markdown output).
Lead the blog and SEO content strategy, including editorial planning, content brief creation, and performance measurement.
Partner with writers and content teams to produce high-quality articles optimized for both traditional search and AI citation.
Identify and champion opportunities to develop proprietary research and data assets — original surveys, industry studies, and statistics hubs — that earn organic links and AI citations.
Use Clearscope and Claude AI to develop detailed content briefs that give writers a clear roadmap for search-intent-aligned content.
Leverage AI tools including Claude AI and Gemini as core parts of your daily workflow — for data analysis, content brief generation, competitive research, reporting, and identifying optimization opportunities.
Build and refine prompt-based workflows that increase team output and quality without sacrificing strategic rigor.

Requirements

5+ years of experience in SEO, with demonstrated results in organic traffic growth and search performance.
Hands-on experience with AI search optimization (AEO/GEO) — or a strong, documented understanding of how AI-generated answers work and a clear track record of adapting quickly to new search paradigms.
Fluency with the SEO and analytics tool stack: SEMrush, Google Search Console, Screaming Frog, Clearscope, Scrunch, GA4, and/or Amplitude.
Comfortable using AI tools — Claude, Gemini, or similar — as genuine productivity multipliers, not novelties. You use them to analyze data, build briefs, and accelerate research.
Strong content strategy instincts, with experience directing a blog or editorial program and measurable SEO outcomes to show for it.
Experience managing contractors, agencies, or direct reports, with the organizational discipline to keep multiple workstreams on track.
Solid understanding of link building strategies and the ability to evaluate link quality and vendor performance.
Analytical mindset with the ability to translate data into a clear narrative for non-SEO stakeholders.
Strategic thinker who stays hands-on — you can zoom out to set direction and zoom back in to execute, always focused on what actually drives results.
Proven ability to navigate competing priorities and align stakeholders, keeping SEO/AEO projects moving from brief to live without losing momentum.

Preferred

Bonus: Experience designing or executing proprietary research initiatives (surveys, industry data, statistics hubs) to generate linkable, citable assets.

Commerce

0.0 Glassdoor

The Commerce CO-OP, the first brand and shopper consortium, is an Ethereum-based blockchain protocol that supports the free exchange of data across the retail supply chain, spanning suppliers, manufacturers, distributors, retailers, shoppers and logistics providers; the network of parties that make, move, and sell products shoppers enjoy. With the Commerce CO-OP, external entities currently entrenched between supply chain participants will no longer be able to exploit their leverage over the ecosystem.

Founded in 2017

Seattle, Washington, USA

4.5K employees (112 in marketing)

Comrse.com

0% recommend to a friend

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size

72 (2% of company)

Median Career Experience

13 years

Median Tenure

1.5 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Michelle Suzuki

Chief Marketing Officer

At the company for 1 year 7 months

Denise Bruhns

Vice President, Brand & Corporate Marketing

At the company for 1 year 5 months

Heidi Cerenzia

Vice President, Performance Marketing

At the company for 1 year 5 months

Michael Scholz

Vice President Product Marketing

At the company for 1 year 5 months

Funding

Total Funding

$4.5M

Last Raise

Debt Financing, 10 years ago

Responsibilities

Own keyword research and AI prompt research — identifying not just what people search for, but how they phrase queries to AI assistants and large language models.
Develop and execute strategies to improve BigCommerce’s presence in AI-generated answers, featured snippets, and generative engine results (Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.).
Stay current on best practices for AEO and GEO, translating emerging trends into actionable on-site and content recommendations.
Conduct regular site audits using Screaming Frog and other tools to identify technical SEO issues and opportunities for AI-readability improvements (structured data, heading hierarchy, clean HTML/markdown output).
Lead the blog and SEO content strategy, including editorial planning, content brief creation, and performance measurement.
Partner with writers and content teams to produce high-quality articles optimized for both traditional search and AI citation.
Identify and champion opportunities to develop proprietary research and data assets — original surveys, industry studies, and statistics hubs — that earn organic links and AI citations.
Use Clearscope and Claude AI to develop detailed content briefs that give writers a clear roadmap for search-intent-aligned content.
Leverage AI tools including Claude AI and Gemini as core parts of your daily workflow — for data analysis, content brief generation, competitive research, reporting, and identifying optimization opportunities.
Build and refine prompt-based workflows that increase team output and quality without sacrificing strategic rigor.

Requirements

5+ years of experience in SEO, with demonstrated results in organic traffic growth and search performance.
Hands-on experience with AI search optimization (AEO/GEO) — or a strong, documented understanding of how AI-generated answers work and a clear track record of adapting quickly to new search paradigms.
Fluency with the SEO and analytics tool stack: SEMrush, Google Search Console, Screaming Frog, Clearscope, Scrunch, GA4, and/or Amplitude.
Comfortable using AI tools — Claude, Gemini, or similar — as genuine productivity multipliers, not novelties. You use them to analyze data, build briefs, and accelerate research.
Strong content strategy instincts, with experience directing a blog or editorial program and measurable SEO outcomes to show for it.
Experience managing contractors, agencies, or direct reports, with the organizational discipline to keep multiple workstreams on track.
Solid understanding of link building strategies and the ability to evaluate link quality and vendor performance.
Analytical mindset with the ability to translate data into a clear narrative for non-SEO stakeholders.
Strategic thinker who stays hands-on — you can zoom out to set direction and zoom back in to execute, always focused on what actually drives results.
Proven ability to navigate competing priorities and align stakeholders, keeping SEO/AEO projects moving from brief to live without losing momentum.

Preferred

Bonus: Experience designing or executing proprietary research initiatives (surveys, industry data, statistics hubs) to generate linkable, citable assets.