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Marketing jobs

1 marketing jobs

2 months ago

Digital Communications Outreach Manager-Population Health

Presbyterian Healthcare Services

Albuquerque, NM (On-site)Full time$81K/yr – $124K/yr

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Presbyterian Healthcare Services

Digital Communications Outreach Manager-Population Health

Albuquerque, NM (On-site)

$81K/yr – $124K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize population health digital outreach across SMS, email, IVR and patient portal to improve outcomes in diverse plans, while coordinating across care management, quality and provider ops and aligning with value-based care metrics.

Drive end-to-end digital outreach campaigns and campaign execution across channels, data-driven targeting, and compliance.
Align outreach with clinical workflows and quality measures in collaboration with analytics and care teams.
Scale digital engagement by moving manual outreach to automated channels and supporting future CRM capabilities.

Job Description

- The Population Health Digital Outreach Manager is responsible for designing, executing, and optimizing digital engagement strategies to improve health outcomes and quality performance across Medicaid, Medicare, D-SNP, and Commercial populations. - Working within an integrated delivery system, this role partners across the health plan, care management, quality, and provider operations to ensure outreach is coordinated, data-driven, and aligned with clinical workflows and value-based care goals. - This position supports both current-state campaign execution and future-state capabilities, including population health use cases for future-state CRM implementation. - Drive staffing efficiencies by transitioning appropriate outreach from manual phone calls to digital channels (SMS, email, portal, IVR) - Increase member participation in clinical, preventive, and care management programs through targeted digital engagement - Support scalable outreach models that reduce operational burden while maintaining or improving outcomes - Ensure vendor-supported digital communications align with PHP strategy - Own end-to-end population health digital outreach campaigns across SMS, email, IVR, and patient portal channels - Partner with the Analytics Organization to translate targeting outputs into outreach execution - Align outreach strategies with STARS, HEDIS, and state quality measures - Coordinate with care management and provider teams to align outreach with clinical workflows - Deploy campaigns across multiple tools while ensuring consistency and compliance - Support implementation and operationalization of population health CRM capabilities - Participate in requirements gathering, vendor evaluation, and user acceptance testing - Monitor campaign performance and drive continuous improvement - Ensure compliance with HIPAA, CMS, and communication regulations

Presbyterian Healthcare Services

3.6 Glassdoor

Presbyterian Healthcare Services exists to improve the health of patients, members and the communities we serve. We are a locally owned, not-for-profit healthcare system of nine hospitals, a statewide health plan and a growing multi-specialty medical group. Founded in New Mexico in 1908, we are the state’s largest private employer with nearly 14,000 employees – including more than 1,600 providers and nearly 4,700 nurses. Our health plan serves more than 580,000 members statewide and offers Medicare Advantage, Medicaid (Turquoise Care) and Commercial health plans.

Founded in 1908

Albuquerque, New Mexico, USA

6.7K employees (47 in marketing)

www.phs.org/careers

63% recommend to a friend

Traffic Signals

Monthly Visitors

721.4K

Monthly Google Ads Budget

$108.7K

Traffic Source Mix

28.9%

Direct

66.5%

Referral

3.9%

Social

0.3%

Paid

0.3%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size

39 (1% of company)

Recent News

Solomon Page Assists Presbyterian Health Plan with President Search

Nov 17, 2025 • Hunt Scanlon Media

Presbyterian Española Hospital hopes greatly expanding addiction medicine services is ‘game-changer’

Sep 10, 2025 • Santa Fe New Mexican

Presbyterian Health Plan names new president

Aug 26, 2025 • Albuquerque Journal