Responsibilities

• B2B Marketing Strategy & Demand Generation
• Develop and execute annual B2B marketing plans aligned with growth, revenue, and pipeline goals.
• Lead integrated campaigns across digital, content, email, social media, PR, events, and product marketing.
• Partner with Sales to improve lead quality, conversion, sales enablement, and pipeline contribution.
• Translate technical products and customer needs into clear, differentiated messaging.
• Analytics, KPIs & Marketing Technology
• Own marketing KPIs, dashboards, and reporting for campaign performance, lead generation, conversion, website engagement, and ROI.
• Use HubSpot to manage marketing automation, segmentation, lead nurturing, workflows, reporting, and campaign optimization.
• Analyze performance data, identify gaps and opportunities, and adjust strategy, messaging, channels, budget, and execution priorities.
• Evaluate marketing technologies, AI tools, and automation opportunities that improve effectiveness and efficiency.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7+ years of progressive B2B marketing experience, including leadership of marketing initiatives and personnel.
• Experience with demand generation, revenue marketing, digital marketing, content marketing, and KPI-based performance management.
• Strong hands-on HubSpot experience, including automation, campaign management, lead nurturing, workflows, reporting, and analytics.
• Ability to use data and analytics to improve marketing performance and business outcomes.
• Experience managing direct reports and external vendors or agencies.
• Excellent written, verbal, presentation, project management, and prioritization skills.
• Ability to communicate complex technical concepts to technical and non-technical audiences

Benefits

• Competitive base salary and performance bonus structure
• Flexible work schedules
• Six paid company holidays plus the final week of the year off (paid)
• Free on-site EV charging stations
• Comprehensive medical, dental, and vision insurance
• Employer-paid life insurance
• Voluntary insurance plans including accident and critical illness coverage
• Tuition and training assistance
• 401(k) with employer match