1 month ago
Principal, Marketing Analytics
Remote
Chicago, IL (Remote)Full time$66K/yr – $185K/yr
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Principal, Marketing Analytics
Chicago, IL (Remote)
$66K/yr – $185K/yrSenior LevelFull time
Posted 1 month ago
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Job Summary
Own the analytics backbone for enterprise marketing by unifying attribution, forecasting growth, and guiding global budget decisions through a data-driven governance lens.
- Attribution & MMM: design a unified view that merges MTA with MMM across paid and organic TOFU streams.
- Predictive LTV & optimization: feed forward predictive signals to bidding engines to boost efficiency and impact.
- Global planning & governance: partner with finance and marketing to set macro forecasts and safeguard data integrity across systems.
Job Description
- Strategic Vision & Predictive Modeling
- Next-Gen Attribution & MMM: Own and evolve the architectural vision for Remote’s attribution logic. Merge multi-touch attribution (MTA) with Media Mix Modeling (MMM) to build a unified view of both performance marketing and organic Top-of-the-Funnel (TOFU) streams.
- Predictive LTV & Budget Optimization: Architect and maintain advanced Customer Lifetime Value (LTV) and predictive churn models. Direct how these high-quality predictive signals are fed back into ad platforms and algorithmic bidding engines to maximize efficiency.
- Executive Planning & Capital Allocation: Partner directly with finance and marketing leadership to drive annual and quarterly planning. Own the macroeconomic forecasting models that dictate global budget allocation and ROI expectations.
- Global Frameworks & Data Governance: Brand & Organic Quantification: Establish the global standard for measuring non-paid marketing initiatives. Build robust, defensible frameworks for Share of Voice, brand sentiment, and organic compounding to justify long-term brand investments.
- Macro-Funnel Optimization: Analyze the end-to-end B2B funnel—from dark social and initial awareness to closed-won enterprise revenue—identifying systemic friction points and multi-million dollar white-space opportunities.
- Data Strategy & Guardianship: Act as the ultimate authority on marketing data integrity. Partner with Data Engineering and RevOps to design the upstream data infrastructure, ensuring information flowing through HubSpot, Salesforce, and Snowflake remains an unassailable "single source of truth."
- Organizational Multiplier & Mentorship: While this role has no initial direct reports, you will serve as the technical and strategic lead for the analytics org. You will mentor senior analysts, elevate the team's technical bar, and foster a culture of analytical excellence.
- AI & Automation Pioneering: Standardize the deployment of AI, machine learning, and advanced automation within the marketing analytics stack to accelerate insight generation and eliminate manual reporting overhead.
Remote
3.8 Glassdoor
Talent is everywhere. Opportunity is not. Remote's mission is to create opportunity everywhere, empowering employers to find and hire the best talent, and enabling individuals to build financial and personal freedom. Remote is the all-in-one HR and payroll platform to find, hire, manage, and pay your entire team everywhere. Whether onboarding your first cross-border hire or scaling across continents, Remote delivers enterprise-grade compliance, intuitive design, and dedicated local expertise. With one platform for every contract, payslip, and regulation, Remote helps you grow without borders through our comprehensive set of core solutions including, HRIS, payroll, international employment, contractor management, and more. Whether you’re just starting your global journey, or looking to optimize your existing operations, sign up or book a demo - and see how Remote makes global HR simple.
Founded in 2019
San Francisco, California, USA
12K employees (1,991 in marketing)
68% recommend to a friend
78% CEO approval
Traffic Signals
Monthly Visitors
1M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
36.5%
Direct
53.3%
Referral
6.3%
Social
2.7%
Paid
0.9%
Headcount Trend
Current headcount: ~12.4K
Marketing Team
Marketing Team Size
1,344 (11% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$496M
Last Raise
$300M
Series C, 4 years ago
Funding History
- Apr 2022Series C • $300M
- Jul 2021Series B • $150M
- Nov 2020Series A • $35M