1 day ago
Digital Advertising Manager
Cosm
Los Angeles, CA (On-site)Full time$105K/yr – $145K/yr
Marketing jobs
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Digital Advertising Manager
Los Angeles, CA (On-site)
$105K/yr – $145K/yrSenior Level5+ years expFull time
Posted 1 day ago
Job Description
Responsibilities
- Strategic Media Planning & Execution Develop and oversee integrated digital advertising strategies across the full marketing funnel—from upper-funnel awareness tactics (social, influencer, programmatic display, DOOH, broadcast TV) through mid-funnel engagement channels (social, CTV/OTT) to lower-funnel performance marketing (search, performance social). Leverage deep expertise in entertainment, sports, live events, or ticketing landscape to identify innovative opportunities and emerging channels that align with audience behaviors and campaign objectives.
- Agency & Partner Management Serve as the primary point of contact for advertising and media agency relationships. Assess partner capabilities and delegate campaigns strategically; monitor media pacing, spend velocity, and delivery against established KPIs; provide optimization recommendations and negotiated added value to maximize ROI. Maintain strong working relationships across multiple agencies while driving accountability and ensuring alignment with internal goals and timelines.
- Technical Operations & Measurement Demonstrate hands-on proficiency in ad trafficking operations, including UTM management, GTM (Google Tag Manager) configuration, custom conversion setup, and pixel implementation. Design measurement frameworks and attribution models; ensure proper tagging protocols across all campaigns; and troubleshoot discrepancies between reporting systems and advertiser platforms. Stay current on evolving privacy regulations (iOS updates, cookie deprecation) and adapt measurement strategies accordingly.
- Data Analytics & Insights Communication Synthesize complex, multi-source datasets into clear, compelling narratives that drive decision-making. Create executive-ready decks, digestible performance summaries, and actionable takeaways that translate raw data into strategic recommendations. Present findings to C-suite leadership and cross-functional teams; distill nuanced insights for varied audience sophistication levels. Demonstrate expertise in advanced analytics tools and modern AI platforms (such as Claude) to accelerate analysis and presentation development.
- Campaign Optimization & Troubleshooting Proactively monitor campaign performance and identify optimization opportunities. Diagnose and resolve technical issues, discrepancies, and errors in ad serving, reporting, and attribution across platforms and agencies. Navigate complex troubleshooting scenarios by collaborating with internal teams and external partners to implement corrective actions quickly and maintain campaign momentum.
- Cross-Functional Leadership & Communication Communicate advertising strategy, results, and recommendations clearly and persuasively across all organizational levels—from frontline team members to the C-suite. Mentor and delegate tasks to junior team members; manage up by setting clear expectations and proactively addressing leadership concerns. Serve as the trusted expert on paid media topics and emerging industry trends.
Requirements
- Minimum 5+ years of hands-on digital advertising experience at a top-tier global brand, holding a major agency account, or at a high-caliber media agency managing significant media budgets and cross-channel campaigns
- Proven expertise across the full paid media landscape, including hands-on experience with social/influencer advertising, programmatic display/RTB, search marketing (SEM), connected TV (CTV) and OTT platforms, digital out-of-home (DOOH), radio, and broadcast television
- Functional knowledge of ad trafficking, media operations, and campaign measurement—including GTM tag management, custom conversion tracking, pixel implementation, and KPI reporting
- Demonstrated ability to manage and optimize relationships with advertising agencies and platform partners, assess capabilities, negotiate terms, and ensure accountability on pacing and performance
- Strong data analysis and storytelling skills—ability to extract meaningful insights from large datasets and translate them into compelling presentations and recommendations for executive audiences
- Excellent interpersonal and communication skills, with the ability to articulate complex advertising concepts to non-technical stakeholders and mentor team members
- Demonstrated problem-solving mindset and ability to navigate ambiguity, troubleshoot ad errors, and course-correct campaigns in real time
Preferred
- Direct experience in entertainment, sports, live events, or ticketing industries
- Proficiency with AI and modern large language models (particularly Claude) to streamline analysis, generate insights, and accelerate presentation development
- Certification or advanced training in Google Analytics, Google Ads, YouTube, or equivalent platforms
- Exposure to marketing measurement frameworks such as marketing mix modeling (MMM) or multi-touch attribution
- Experience with CRM platforms, audience segmentation and first-party data retargeting strategies
Cosm
3.9 Glassdoor
Cosm is a global technology company that builds end-to-end solutions for immersive experiences. We provide a full stack experience solution including the physical design, engineering, and manufacturing; as well as the software, display engine, and content needs to deliver immersive experiences at scale. Our technology enables people to experience entertainment in a new way across three primary markets: Sports and Entertainment, Science and Education, and Parks and Attractions.IMPORTANT NOTICE FROM THE COSM HR & RECRUITING TEAM:Your security and trust matter to us. Please note that Cosm Recruiters will ALWAYS communicate with you from an official "@Cosm.com" email address or through authorized platforms like LinkedIn. We will NEVER request payments, banking details, or personal financial information during the recruitment process.If you receive a suspicious job offer claiming to be from Cosm, do not respond or share personal information. For official Cosm opportunities, always visit www.cosm.com/careers.
Founded in 2020
Los Angeles, California, USA
628 employees (111 in marketing)
72% recommend to a friend
100% CEO approval
Salaries
Posted range
$105K/yr – $145K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
70 (11% of company)
Median Career Experience
10 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$250M
Last Raise
$250M
Series Unknown, 2 years ago
Funding History
- Jul 2024Series Unknown • $250M
Traffic Signals
Monthly Visitors
468.1K
Monthly Google Ads Budget
$22.9K
Traffic Source Mix
Search
39%
Direct
48.4%
Referral
8.6%
Social
2.9%
Paid
0.9%
Headcount Trend
Current headcount: ~626
Recent News
Links
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