Own and direct high-profile video productions from concept to final cut, shaping narrative direction, creative storytelling, and leadership across the Workato Creative + Video Team.

Own storytelling from concept to final cut across brand films, product launches, and events.
Direct talent and complex productions, influencing creative decisions throughout production.
Mentor teammates and help shape production strategy and storytelling approach.

Job Description

Responsibilities

As Senior Video Content Director for the Workato Creative + Video Team, you're the creative force behind the stories we tell on screen. You don't just execute scripts: you help find the story in the first place, then direct it into something that excites and delights our audience. You'll bring commercial-grade visual craft and a genuine storytelling instinct to everything from brand films and product launches to event keynote openers and customer stories, working on our highest-profile and most complex productions. You will brainstorm and shape narrative direction from the earliest stages, and then take it all the way through to the final cut.
In this role, you will also be responsible to:
- Creative Concepting & Storytelling
- Partner with stakeholders, writers, and creative leads in the brainstorming and concepting phase by contributing story ideas, narrative structure, and creative angles before a script or brief is finalized
- Help write and shape scripts, treatments, and narrative outlines, bringing a director's eye for how a story will actually play on screen
- Bring commercial and narrative sensibility to enterprise/B2B storytelling by finding the human, emotional core in content that could otherwise feel corporate
- Directing & Production
- Direct the team's highest-profile or most complex video productions independently, including flagship brand films, major event keynotes, and marquee customer stories
- Communicate a clear creative vision across all stages of production, from concept through final cut
- Direct talent including internal subject-matter experts, executives, and professional actors alike to deliver authentic, compelling performances

Requirements

Sustained track record of producing and directing high-caliber work across a range of formats and production scales with a reel demonstrating range and consistency at a senior level
Brainstorming and writing abilities: contributing to scripts, treatments, and creative concepts alongside writers
Ability to direct a range of talent, including senior executives, third-party speakers, and high-stakes live settings
Deep fluency in the full production process, sufficient to problem-solve creatively under real-world constraints without owning production logistics
Versatility to step into producer or DP responsibilities on smaller or resource-constrained shoots when needed
Strong storytelling instinct: able to originate ideas and shape narrative from the concept stage, not just execute a finished script
Demonstrated ability to influence creative decisions and storytelling approach
Able to work within brand guidelines while pushing the team's creative ambition further

Workato

4.0 Glassdoor

Workato empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization. Designed with best-in-class security and governance, scalability, performance, and availability, Workato makes it easy for IT and business teams to orchestrate their applications, data, and experiences.With our democratized approach to enterprise orchestration, business technologists are empowered to fuel their organization’s digital transformation. Workato is trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box.

Founded in 2013

Palo Alto, California, USA

1.3K employees (105 in marketing)

www.workato.com

75% recommend to a friend

82% CEO approval

Traffic Signals

Monthly Visitors

433.2K

Monthly Google Ads Budget

$222.5K

Traffic Source Mix

43.8%

Direct

47.3%

Referral

Social

1.7%

Paid

1.1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size

73 (6% of company)

Median Career Experience

9 years

Median Tenure

2.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Sarah J. Ritter

Special Projects, VP Product Marketing

At the company for 1 year 2 months

Emi Witt

VP, Demand Generation

At the company for 1 year 5 months

Craig Dewar

Vice President Product Marketing

At the company for 1 year 6 months

Simmi Patel

Global Head of Brand-Senior Creative Director

At the company for 6 years 7 months

Funding

Total Funding

$415M

Last Raise

$200M

Grant, 4 months ago

Funding History

Nov 2025
Grant
Nov 2021
Series E • $200M
Jan 2021
Series D • $110M

Recent News

Workato Brings Agentic AI to the European Union with Regional Data Processing

Nov 21, 2025 • Silicon Canals

Workato Named One of the Fastest-Growing Companies in North America on the 2025 Deloitte Technology Fast 500

Nov 19, 2025 • The AI Journal

Workato launches AI Lab in Singapore

Nov 10, 2025 • CRN Asia

Responsibilities

As Senior Video Content Director for the Workato Creative + Video Team, you're the creative force behind the stories we tell on screen. You don't just execute scripts: you help find the story in the first place, then direct it into something that excites and delights our audience. You'll bring commercial-grade visual craft and a genuine storytelling instinct to everything from brand films and product launches to event keynote openers and customer stories, working on our highest-profile and most complex productions. You will brainstorm and shape narrative direction from the earliest stages, and then take it all the way through to the final cut.
In this role, you will also be responsible to:
- Creative Concepting & Storytelling
- Partner with stakeholders, writers, and creative leads in the brainstorming and concepting phase by contributing story ideas, narrative structure, and creative angles before a script or brief is finalized
- Help write and shape scripts, treatments, and narrative outlines, bringing a director's eye for how a story will actually play on screen
- Bring commercial and narrative sensibility to enterprise/B2B storytelling by finding the human, emotional core in content that could otherwise feel corporate
- Directing & Production
- Direct the team's highest-profile or most complex video productions independently, including flagship brand films, major event keynotes, and marquee customer stories
- Communicate a clear creative vision across all stages of production, from concept through final cut
- Direct talent including internal subject-matter experts, executives, and professional actors alike to deliver authentic, compelling performances

Requirements

Sustained track record of producing and directing high-caliber work across a range of formats and production scales with a reel demonstrating range and consistency at a senior level
Brainstorming and writing abilities: contributing to scripts, treatments, and creative concepts alongside writers
Ability to direct a range of talent, including senior executives, third-party speakers, and high-stakes live settings
Deep fluency in the full production process, sufficient to problem-solve creatively under real-world constraints without owning production logistics
Versatility to step into producer or DP responsibilities on smaller or resource-constrained shoots when needed
Strong storytelling instinct: able to originate ideas and shape narrative from the concept stage, not just execute a finished script
Demonstrated ability to influence creative decisions and storytelling approach
Able to work within brand guidelines while pushing the team's creative ambition further