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Marketing jobs

5 marketing jobs

5 weeks ago

Partner Marketing Manager

Workato

San Francisco, CA (Unknown)

2 months ago

Senior Video Content Director - Workato Creative + Video Team

Workato

San Francisco, CA (On-site)Full time$110K/yr – $130K/yr

4 months ago

Senior Manager, Field Marketing

Workato

Palo Alto, CA (On-site)Full time$150K/yr – $180K/yr

4 months ago

Senior Demand Generation Manager

Workato

San Francisco, CA (On-site)Full time$130K/yr – $180K/yr

5 months ago

Senior Demand Generation Manager

Workato

San Francisco, CA (Remote)Full time$130K/yr – $180K/yr

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Workato

Partner Marketing Manager

San Francisco, CA (Unknown)

Salary Not AvailableMid Level5+ years exp

Posted 5 weeks ago

Job Summary

Own and drive Workato's North America partner marketing program, partnering with sales, marketing, and leadership to shape the joint plan and mutual pipeline; lead co-marketing with System Integrators, manage the Market Development Fund, plan partner events, and track ROI and pipeline against ARR.

Plan and execute co-marketing campaigns with SI/GSIs
Own MDF intake, budgeting, approvals for high ROI activations
Track partner marketing performance with cross-functional teams

Job Description

Responsibilities

We are looking for an exceptional Partner Marketing Manager to join our growing team. In this role, you will be involved in developing and executing our partner marketing strategy across the North America partner ecosystem, including systems integrators (SIs) and GSIs spanning the to, through, and with partner motions.
Support North America partner marketing strategy and annual joint marketing plan with sales, marketing, and partner leadership, including target verticals, use cases, and mutual pipeline commitments
Plan and execute co-marketing campaigns and partner-facing content with System Integrator Partners to drive pipeline and awareness
Own a clear Market Development Fund (MDF) operating model (intake, prioritization, budget allocation, approvals) and invest in the activations that produce the highest ROI
Support planning and execution of Workato's partner-facing events (Partner Kick Off, Partner Day, Partner Advisory Board)
Track and report on partner marketing performance against ARR, ROI, and pipeline goals, partnering with Sales, Partner, Enablement, and Marketing Ops to keep programs aligned and on schedule

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of marketing experience, ideally within B2B technology, channel marketing, or partner ecosystems
Strong understanding of co-marketing strategies and experience managing partner relationships or alliances
Experience developing marketing content, campaigns, enablement materials, and event programs
Proven ability to plan and execute partner-driven events and initiatives
Strong analytical mindset with experience measuring campaign performance, tracking ROI, and optimizing marketing programs
Excellent communication and interpersonal skills, with the ability to build trusted relationships with partners, customers, and internal stakeholders
Ability to work independently, take ownership, and proactively drive initiatives from concept through execution
Strong project management and organizational skills, with the ability to prioritize competing deadlines
Comfortable operating in a dynamic environment with evolving priorities

Workato

4.0 Glassdoor

Workato empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization. Designed with best-in-class security and governance, scalability, performance, and availability, Workato makes it easy for IT and business teams to orchestrate their applications, data, and experiences.With our democratized approach to enterprise orchestration, business technologists are empowered to fuel their organization’s digital transformation. Workato is trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box.

Founded in 2013

Palo Alto, California, USA

1.3K employees (105 in marketing)

www.workato.com

75% recommend to a friend

82% CEO approval

Marketing Team

Marketing Team Size

73 (6% of company)

Median Career Experience

9 years

Median Tenure

2.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Sarah J. Ritter

Special Projects, VP Product Marketing

At the company for 1 year 3 months

Emi Witt

VP, Demand Generation

At the company for 1 year 6 months

Craig Dewar

Vice President Product Marketing

At the company for 1 year 7 months

Simmi Patel

Global Head of Brand-Senior Creative Director

At the company for 6 years 8 months

Funding

Total Funding

$415M

Last Raise

$200M

Grant, 4 months ago

Funding History

Nov 2025
Grant
Nov 2021
Series E • $200M
Jan 2021
Series D • $110M

Traffic Signals

Monthly Visitors

433.2K

Monthly Google Ads Budget

$222.5K

Traffic Source Mix

43.8%

Direct

47.3%

Referral

Social

1.7%

Paid

1.1%

Headcount Trend

Current headcount: ~1.3K

Recent News

Workato Brings Agentic AI to the European Union with Regional Data Processing

Nov 21, 2025 • Silicon Canals

Workato Named One of the Fastest-Growing Companies in North America on the 2025 Deloitte Technology Fast 500

Nov 19, 2025 • The AI Journal

Workato launches AI Lab in Singapore

Nov 10, 2025 • CRN Asia

Links

www.workato.com

X (Twitter)

Crunchbase

Responsibilities

We are looking for an exceptional Partner Marketing Manager to join our growing team. In this role, you will be involved in developing and executing our partner marketing strategy across the North America partner ecosystem, including systems integrators (SIs) and GSIs spanning the to, through, and with partner motions.
Support North America partner marketing strategy and annual joint marketing plan with sales, marketing, and partner leadership, including target verticals, use cases, and mutual pipeline commitments
Plan and execute co-marketing campaigns and partner-facing content with System Integrator Partners to drive pipeline and awareness
Own a clear Market Development Fund (MDF) operating model (intake, prioritization, budget allocation, approvals) and invest in the activations that produce the highest ROI
Support planning and execution of Workato's partner-facing events (Partner Kick Off, Partner Day, Partner Advisory Board)
Track and report on partner marketing performance against ARR, ROI, and pipeline goals, partnering with Sales, Partner, Enablement, and Marketing Ops to keep programs aligned and on schedule

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of marketing experience, ideally within B2B technology, channel marketing, or partner ecosystems
Strong understanding of co-marketing strategies and experience managing partner relationships or alliances
Experience developing marketing content, campaigns, enablement materials, and event programs
Proven ability to plan and execute partner-driven events and initiatives
Strong analytical mindset with experience measuring campaign performance, tracking ROI, and optimizing marketing programs
Excellent communication and interpersonal skills, with the ability to build trusted relationships with partners, customers, and internal stakeholders
Ability to work independently, take ownership, and proactively drive initiatives from concept through execution
Strong project management and organizational skills, with the ability to prioritize competing deadlines
Comfortable operating in a dynamic environment with evolving priorities