2 months ago
Director, Customer Marketing
LogicMonitor
Austin, TX (Hybrid)Full time$163K/yr – $205K/yr
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Director, Customer Marketing
Austin, TX (Hybrid)
$163K/yr – $205K/yrDirector/Executive10+ years expFull time
Posted 2 months ago
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Job Summary
Drive global Customer Marketing strategy and programs for retention, expansion, and advocacy at LogicMonitor.
- Own cross-functional customer marketing and executive engagement to enable upsell and renewal.
- Must-have: 10+ years in B2B enterprise marketing with 5+ years in Customer/Advocacy programs.
- Standout: Proven leadership across analytics, ABM, and executive relationships.
Job Description
Responsibilities
- Develop and lead LogicMonitor’s global Customer Marketing strategy and team , focused on retention, upsell, cross-sell, and advocacy-led expansion, including executive engagement programs.
- Design and execute full-funnel customer programs that increase product adoption, deepen engagement, and drive measurable revenue impact across the customer lifecycle.
- Own Customer Advocacy and Storytelling programs , including case studies, peer reviews, analyst references, and customer speaker recruitment.
- Lead Executive engagement initiatives such as the Customer Executive Advisory Board, executive roundtables, and strategic relationship programs that strengthen customer partnership and loyalty. Develop and orchestrate the exec briefing program for top customers.
- Partner with Customer Success, Sales, Marketing, and Operations to define account-based engagement strategies that support upsell, cross-sell, and renewal goals.
- Oversee customer communications and campaigns , including newsletters, nurture programs, and industry-specific storytelling that amplify customer value and outcomes.
- Build and manage a high-performing Customer Marketing team , providing mentorship and career development across advocacy, engagement, and communications functions.
- Leverage AI and marketing automation tools to identify expansion opportunities, personalize outreach, and optimize customer lifecycle engagement at scale.
- Collaborate with Marketing Operations to define KPIs for advocacy pipeline, campaign impact, and contribution to retention and expansion metrics.
- Partner with the executive team and field leadership to align Customer Marketing programs with top-tier strategic accounts and thought leadership initiatives.
Requirements
- 10+ years of experience in B2B enterprise marketing, including 5+ years leading Customer or Advocacy Marketing programs.
- Proven success driving upsell, cross-sell, and expansion through customer lifecycle and advocacy initiatives.
- Strong background in building and executing executive engagement programs (Customer Advisory Boards, CxO roundtables, or strategic account experiences).
- Experience developing content and programs that turn customer success into business growth narratives.
- Demonstrated leadership in managing and developing marketing teams.
- Deep collaboration experience with Sales, Customer Success, and Product Marketing to deliver joint growth outcomes.
- Advanced understanding of marketing technology stacks, CRM systems (Salesforce), advocacy and automation platforms, and AI-driven engagement tools.
- Exceptional written and verbal communication skills with executive-level presence.
- Experience in SaaS, monitoring, observability, or infrastructure software preferred.
Benefits
- Comprehensive health, dental and vision coverage
- generous parental leave policies
- access to our Employee Assistance Program and various Wellness programs
- a 401K with company matching
- a Lifestyle Spending Account
- an unlimited vacation policy
LogicMonitor
3.7 Glassdoor
We’re in the midst of an information revolution, and monitoring is at the center of it. Businesses are moving from asking, “What happened?” to predicting what’s coming, solving problems before they start and using data to unlock opportunities. At LogicMonitor, we’re committed to expanding what’s possible for businesses by advancing their technology. After all, monitoring shouldn’t just help businesses see what’s in front of them—it should create new ways for them to grow. Here’s how we live our vision:Turn It On - Today, monitoring keeps the world of business turning. LogicMonitor comprehensively monitors infrastructures, from on-premises to the cloud. Within minutes, we make it possible for businesses to advance their technology, ensuring airline passengers aren’t stranded due to system outages, food stays at safe temperatures and spinning wheels don’t interrupt our favorite streaming shows.Turn the Dial - We believe monitoring should do more than visualize today’s information—it should open up new ways for businesses to grow. We go above and beyond to empower our customers, seeking to be the most extensible monitoring platform in the world. When our customers can solve problems before they start, they can move their focus from maintenance to innovation.Turn the Corner - As artificial intelligence and machine learning turn from sci-fi promises to everyday realities, our technology is enabling businesses to see what’s coming before it happens. We collaborate closely with our customers to understand their risks and anticipate their needs, providing insights that unlock their vision.Our company has a global presence with offices in Santa Barbara, Austin, London, India, Australia, and Singapore.
Founded in 2007
Santa Barbara, California, USA
1.2K employees (54 in marketing)
64% recommend to a friend
69% CEO approval
Traffic Signals
Monthly Visitors
478.5K
Monthly Google Ads Budget
$400.1K
Traffic Source Mix
Search
30.9%
Direct
60.2%
Referral
5.3%
Social
2.4%
Paid
1.1%
Headcount Trend
Current headcount: ~1.2K
Marketing Team
Marketing Team Size
41 (3% of company)
Funding
Total Funding
$942.9M
Last Raise
$800M
Private Equity, 1 years ago
Funding History
- Nov 2024Private Equity • $800M
- Nov 2024Debt Financing
- Dec 2021Debt Financing