3 months ago
Pricing & Promotional Brand Manager
SpartanNash
Byron Center, MI (On-site)Full time
Marketing jobs
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Pricing & Promotional Brand Manager
Byron Center, MI (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 3 months ago
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Job Summary
Drive brand equity and pricing strategy for SpartanNash banners while coordinating cross-functional teams to optimize shopper pricing, promotions, and creative execution.
- Own the multi-year strategic plan and annual marketing plan with Merchandising.
- Must-have: 4-5+ years in marketing, category management, or product development.
- Standout: Influence cross-functional teams to optimize pricing, promotions, and creative execution.
Job Description
Responsibilities
- Reinforce brand equity for SpartanNash’s retail banners, ensuring consistent pricing and promotional execution.
- Work closely with the Merchandising and Insights and Analytics teams, developing a deep understanding of our current and future shoppers and what motivates them.
- Lead the multi-year strategic planning process, setting long-term goals and determining the growth levers needed to reach them.
- Develop a comprehensive annual marketing plan with Merchandising that leads to a positive shopper price perception (in store point of sale, wall of values messaging, etc.).
- Partner with the Loyalty team to ensure personalized, relevant promotions are displayed via email, the website and other appropriate Marketing channels.
- Collaborate with the Loyalty and Insights and Analytics team to identify appropriate shopper segmentation for price and promotional audience targeting via various marketing channels.
- Develop a comprehensive e-commerce price, promo and subscription strategy that aligns with banner brand metrics.
- Lead the long and short-term pricing and promotional goals with the internal Media team to support creating targeted full funnel marketing campaigns intended to reach the shopper before, during and after their shopping trips.
- Influence internal teams to drive world-class creative execution that supports a positive customer price perception.
- Spearhead the Merchandising and Insights and Analytics team with the review of key business metrics (financial, market share, and brand equity) and take action to optimize performance.
- Establish regular brand updates and internal business reviews.
- Take on additional responsibilities as assigned or as the business needs evolve.
Requirements
- Bachelor’s degree (required) in Business Administration, Marketing, or equivalent combination of education and/or experience
- 4-5+ years of marketing, category management, product management and/or product development experience
- Consistently curious about shoppers, competitors, and the market
- Strategic thinker with ability to balance long-term planning with short-term business needs
- Cross-functional collaborator; able to efficiently bring multiple subject matter experts together to create impactful work
- Strong analytical abilities; experienced in identifying opportunities through data analysis and bringing those opportunities to life
- Able to deal with ambiguity and to provide independent thinking supported by fact-based rationale
- Experienced in developing and executing compelling marketing creative from concept to activation, with or without agency support
- Passionate internal champion for brands and for the marketing function
- Influential storyteller with sound verbal and written communication skills
- Willingness to travel, including overnight stays, up to 15% depending on business needs
Preferred
Benefits
- robust and competitive Total Rewards benefits package
SpartanNash
3.7 Glassdoor
SpartanNash is a food solutions company that delivers the ingredients for a better life. As a distributor, wholesaler and retailer with a global supply chain network, SpartanNash customers span a diverse group of national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers with convenience stores. SpartanNash distributes grocery and household goods, including fresh produce and its Our Family® portfolio of products, to locations in all 50 states, in addition to distributing to the District of Columbia, Europe, Cuba, Puerto Rico, Honduras, Iraq, Kuwait, Bahrain, Qatar, Djibouti and Korea. To support its distribution business, the Company operates a strategically developed network of large-scale distribution facilities and a nationwide transportation fleet. In addition, the Company owns and operates nearly 200 supermarkets – primarily under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market – and shares its operational insights to drive innovative solutions for SpartanNash food retail customers. Committed to fostering a People First culture, the SpartanNash family of Associates is 20,000 strong. For more information, visit spartannash.com.
Founded in 2013
Grand Rapids, Michigan, USA
70% recommend to a friend
81% CEO approval