Own end-to-end CRM with lifecycle ownership from onboarding to loyalty, driving multi-channel campaigns (email, in-app, push) and experiments across US markets to lift engagement and retention.

Own lifecycle journeys and multi-channel execution with data-driven optimization across onboarding, retention, reactivation, and loyalty.
Leverage Braze, Amplitude, and cross-functional collaboration to define segmentation, run tests, and translate insights into concrete campaign improvements.

Job Description

Responsibilities

Deliver timely execution of CRM campaigns aligned with US market strategies, taking full ownership of campaign quality and on-schedule deployment
Own and manage customer journeys across key lifecycle stages including onboarding, retention, reactivation, and loyalty, ensuring each stage delivers measurable engagement outcomes
Plan, set up, schedule, deploy and report on campaigns across Modals, In-App notifications, Push notifications, and Email
Conduct A/B testing to measure campaign performance and contribute to optimisation efforts
Analyse campaign performance data and deliver actionable recommendations that directly improve engagement and retention outcomes
Brief and partner with copywriters and designers to deliver assets for customer communications, ensuring brand and quality standards are met
Lead the end-to-end execution of generosity campaigns, from setup through to post-campaign analysis
Work closely with the US Customer Engagement Manager and VP of Marketing to plan and execute customer engagement campaigns aligned to business priorities, collaborating with the broader US Marketing team on concepts and execution, and the global CRM team on best practices
Proactively contribute performance insights and learnings to the global Customer Engagement team, driving improvements to efficiency and best practice across markets
Identify and resolve inefficiencies or errors in campaign processes, recommending and implementing improvements to execution standards

Requirements

A minimum of 2+ years’ CRM experience with demonstrated ownership of multi-channel campaigns end-to-end; hands-on proficiency with CRM platforms including Braze strongly preferred
Proven ability to work autonomously and manage competing priorities in a fast-paced environment, consistently delivering results without close oversight
Proven track record of independently executing Customer Engagement campaigns across email, in-app and push channels in a fast-paced environment, with a measurable impact on retention or engagement metrics
Experience collaborating with leadership to execute CRM campaigns based on priorities
Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges
A data-driven mindset with the ability to leverage analytics tools to derive actionable insights and translate them into campaign decisions
Proficiency in segmentation, personalization, and A/B testing techniques
Excellent written and verbal communication skills, with the ability to craft compelling customer-facing messages and present performance insights to senior stakeholders with clarity
Skilled at working with cross-functional teams and multiple stakeholders to achieve shared goals
Solid attention to detail and problem-solving skills, ensuring consistency and quality across all outputs
Proven ability to independently identify and propose innovative CRM strategies, with a track record of translating ideas into measurable outcomes

Preferred

A minimum of 2+ years’ CRM experience with demonstrated ownership of multi-channel campaigns end-to-end; hands-on proficiency with CRM platforms including Braze strongly preferred
Proven ability to work autonomously and manage competing priorities in a fast-paced environment, consistently delivering results without close oversight
Proven track record of independently executing Customer Engagement campaigns across email, in-app and push channels in a fast-paced environment, with a measurable impact on retention or engagement metrics
Experience collaborating with leadership to execute CRM campaigns based on priorities
Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges
A data-driven mindset with the ability to leverage analytics tools to derive actionable insights and translate them into campaign decisions
Proficiency in segmentation, personalization, and A/B testing techniques
Excellent written and verbal communication skills, with the ability to craft compelling customer-facing messages and present performance insights to senior stakeholders with clarity
Skilled at working with cross-functional teams and multiple stakeholders to achieve shared goals
Solid attention to detail and problem-solving skills, ensuring consistency and quality across all outputs
Proven ability to independently identify and propose innovative CRM strategies, with a track record of translating ideas into measurable outcomes

Benefits

Three weeks of paid vacation leave per year
Two weeks of paid sick leave per year
401k matching up to 200%*
Health insurance*
Unpaid time off available
Paid parental leave available
Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

Dabble

Dabble is a global online gaming business with a heartbeat, cornerstoned by our community. Since our inception in 2020, we’ve been on a scale-up journey, driven by our core philosophy, “You Better Believe It.”We are where innovation meets excitement, blending immersive, community-driven experiences that are always a step ahead. Our platform is about connecting, celebrating and having fun. Whether it’s in-app or in the workplace, we are committed to delivering extraordinary as guided by our philosophy and values. Dabble is currently playing in three markets: AUSTRALIA Licensed by the NTRWC, Dabble has been operating a sportsbook since July 2021. With office hubs in Darwin, Melbourne, Brisbane, Albury, Sydney, and Adelaide, we support remote-friendly work while encouraging our teams to take advantage of our network of offices to collaborate in person. UNITED STATES In October 2023, we shook up the US market with an innovative Daily Fantasy Sports app, combining the thrill of fantasy sports with a social feed similar to Instagram or Twitter. Our Austin, TX office leads the charge, backed by a dynamic, remote-first team across the country. UNITED KINGDOM In May 2025, Dabble launched in the UK with a clear ambition: to reshape the betting experience for a new generation of fans. We're bringing the energy of real fandom into a platform where social media and betting apps collide. We’re community-driven, entertainment-led and unlike anything the market's seen. We’re calling Leeds and the surrounding region our UK HQ. Our Culture: Dress for your day—focus on what truly matters. We’re a visionary team, always open to ideas big and small. Scheduled focus times for non-rostered employees ensure we make space for deep thinking. Fully flexible hybrid work, yet we cherish those moments of in-person collaboration. At Dabble, we’re all about creating unbelievable experiences worth sharing. If you’re ready to be part of the new era, check out

Founded in 2020

Darwin City, Northern Territory, AUS

198 employees (33 in marketing)

www.dabble.com.au

Traffic Signals

Monthly Visitors

46.8K

Traffic Source Mix

45.6%

Direct

40%

Referral

6.8%

Social

Paid

3.4%

Headcount Trend

Current headcount: ~200

Marketing Team

Marketing Team Size

24 (12% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Dabble Promo Code LABS: Get $25 at Signup (October 2025)

Oct 23, 2025 • FantasyLabs

Dabble Promo Code October 2025: GOAL25 Claim $25 No Deposit Bonuses

Oct 22, 2025 • Goal.com

Dabble’s Million-Dollar Hole-in-One returns to the BMW Australian PGA Championship

Oct 22, 2025 • Golf Australia Magazine

Responsibilities

Deliver timely execution of CRM campaigns aligned with US market strategies, taking full ownership of campaign quality and on-schedule deployment
Own and manage customer journeys across key lifecycle stages including onboarding, retention, reactivation, and loyalty, ensuring each stage delivers measurable engagement outcomes
Plan, set up, schedule, deploy and report on campaigns across Modals, In-App notifications, Push notifications, and Email
Conduct A/B testing to measure campaign performance and contribute to optimisation efforts
Analyse campaign performance data and deliver actionable recommendations that directly improve engagement and retention outcomes
Brief and partner with copywriters and designers to deliver assets for customer communications, ensuring brand and quality standards are met
Lead the end-to-end execution of generosity campaigns, from setup through to post-campaign analysis
Work closely with the US Customer Engagement Manager and VP of Marketing to plan and execute customer engagement campaigns aligned to business priorities, collaborating with the broader US Marketing team on concepts and execution, and the global CRM team on best practices
Proactively contribute performance insights and learnings to the global Customer Engagement team, driving improvements to efficiency and best practice across markets
Identify and resolve inefficiencies or errors in campaign processes, recommending and implementing improvements to execution standards

Requirements

A minimum of 2+ years’ CRM experience with demonstrated ownership of multi-channel campaigns end-to-end; hands-on proficiency with CRM platforms including Braze strongly preferred
Proven ability to work autonomously and manage competing priorities in a fast-paced environment, consistently delivering results without close oversight
Proven track record of independently executing Customer Engagement campaigns across email, in-app and push channels in a fast-paced environment, with a measurable impact on retention or engagement metrics
Experience collaborating with leadership to execute CRM campaigns based on priorities
Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges
A data-driven mindset with the ability to leverage analytics tools to derive actionable insights and translate them into campaign decisions
Proficiency in segmentation, personalization, and A/B testing techniques
Excellent written and verbal communication skills, with the ability to craft compelling customer-facing messages and present performance insights to senior stakeholders with clarity
Skilled at working with cross-functional teams and multiple stakeholders to achieve shared goals
Solid attention to detail and problem-solving skills, ensuring consistency and quality across all outputs
Proven ability to independently identify and propose innovative CRM strategies, with a track record of translating ideas into measurable outcomes

Preferred

A minimum of 2+ years’ CRM experience with demonstrated ownership of multi-channel campaigns end-to-end; hands-on proficiency with CRM platforms including Braze strongly preferred
Proven ability to work autonomously and manage competing priorities in a fast-paced environment, consistently delivering results without close oversight
Proven track record of independently executing Customer Engagement campaigns across email, in-app and push channels in a fast-paced environment, with a measurable impact on retention or engagement metrics
Experience collaborating with leadership to execute CRM campaigns based on priorities
Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges
A data-driven mindset with the ability to leverage analytics tools to derive actionable insights and translate them into campaign decisions
Proficiency in segmentation, personalization, and A/B testing techniques
Excellent written and verbal communication skills, with the ability to craft compelling customer-facing messages and present performance insights to senior stakeholders with clarity
Skilled at working with cross-functional teams and multiple stakeholders to achieve shared goals
Solid attention to detail and problem-solving skills, ensuring consistency and quality across all outputs
Proven ability to independently identify and propose innovative CRM strategies, with a track record of translating ideas into measurable outcomes

Benefits

Three weeks of paid vacation leave per year
Two weeks of paid sick leave per year
401k matching up to 200%*
Health insurance*
Unpaid time off available
Paid parental leave available
Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?