Responsibilities

• Develop and execute a comprehensive social media strategy to increase engagement and community presence.
• Create, curate, and schedule compelling content across all social media platforms.
• Monitor, analyze, and report on social media performance metrics to inform future strategies.
• Proofreads all Marketing and Public Relations materials.
• Assist with writing and proofreading press releases for media outlets.
• Collaborate with internal departments to produce engaging digital content that aligns with the college’s brand voice and goals.
• Assist in the development and execution of brand marketing campaigns that enhance college visibility and attract students.
• Write, edit, and proofread content for various platforms, ensuring clarity, consistency, and adherence to branding guidelines.
• Create reels, videos for social media platforms, and website content.
• Provide coverage of college events and take photographs as requested.

Requirements

• Knowledge of Adobe Creative Suite software, Photoshop, Flash, Dreamweaver, InDesign, Illustrator, as well as other content production software such as BoxOut, Corel, and other editing/developing software.
• Previous knowledge of website management software such as Presto Sports, Drupal, WordPress, or other similar platforms.
• Demonstrated effectiveness in communication skills required.
• Excellent writing, grammar, and spelling skills.
• Computer skills in Microsoft Office, including Word, PowerPoint, and Excel.
• Experience with and proficient knowledge of digital and social media marketing. This includes, but is not limited to, Facebook, X, YouTube, Instagram, LinkedIn, and Snapchat.

Preferred

• A strong background in graphic design and experience in website management are highly preferred.
• A bachelor’s degree in marketing, public relations, information technology, graphic design, or a related field is preferred.
• A minimum of an Associate degree and two years of full-time marketing or design experience in lieu of a bachelor’s degree.

Benefits

• Vacation and Sick Leave
• 14 paid holidays
• Medical, dental, vision and life insurance
• Retirement plans
• Optional 401K and 403B Deferred Compensation Plans
• Educational benefits for the employee and their spouse and dependents
• State Employee Discount Program with over 900 merchants