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Gravitate Digital logo
9 hrs ago

Creative Strategist & Copywriter

Gravitate Digital

Tampa, FL (Remote)Full time

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1 jobs
Gravitate Digital logo

Creative Strategist & Copywriter

Gravitate Digital

Tampa, FL (Remote)

AgencyFull-timeMid level1+ years exp.
9 hrs ago
Gravitate Digital logo
Gravitate Digital

Creative Strategist & Copywriter

Tampa, FL (Remote)

Salary Not AvailableMid Level1+ years expFull time

Posted 9 hrs ago

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Job Summary

Own the creative direction and copy for performance campaigns across Facebook and Instagram, from concept and script writing to briefs, feedback, and final edits.

  • Strategy and creative direction for video ads, hooks, and CTAs.
  • Collaboration with account managers and media buyers to plan next steps.
  • Improve processes and manage deadlines across scripts, revisions, and learnings.

Job Description

Responsibilities

  • Write short-form video scripts, hooks, headlines, primary ad copy, offers, and calls to action for Facebook and Instagram campaigns.
  • Develop creative concepts based on customer motivations, objections, local markets, and each client’s services.
  • Adapt proven advertising approaches across brands while developing fresh angles to test.
  • Give clients clear, practical filming instructions and provide editors with actionable creative briefs.
  • Review edited ads and give specific feedback on messaging, pacing, visuals, and execution.
  • Work with account managers and media buyers to understand results and determine what to create next.
  • Manage competing deadlines and keep scripts, briefs, revisions, and creative learnings organized.
  • Improve our creative processes and help identify where additional support is needed as we grow.
  • Our editors handle video editing. Your focus will be strategy, copywriting, and creative direction. Occasional simple graphic work may also be part of the role.

Requirements

  • Some experience in copywriting, digital marketing, paid social, or creative strategy—ideally 1–3 years, though the quality of your work matters more than a specific number.
  • Clear, conversational, persuasive writing.
  • An understanding of hooks, offers, customer objections, and calls to action.
  • Examples of scripts, advertisements, or marketing copy you personally created.
  • Strong organization and the ability to produce thoughtful work under deadlines.
  • Curiosity about why advertising succeeds or fails.
  • Willingness to take ownership, solve problems, and communicate when priorities need to change.

Preferred

  • Home-services, local lead-generation, and Meta advertising experience are strong advantages. We’re open to training someone with solid fundamentals, strong work habits, and the ambition to grow.
Gravitate Digital logo

Gravitate Digital

Gravitate Digital helps home service businesses generate consistent, high-quality leads through Meta ads.We don’t just create content, we build and manage full-funnel advertising systems that drive real revenue. From scripting and production to ad management and optimization, everything we do is focused on one thing: performance.Our clients trust us because we move fast, communicate clearly, and consistently deliver results.What We DoPaid AdvertisingWe run and optimize Meta ad campaigns designed to generate qualified leads at the lowest possible cost.Content ProductionWe script, film, and edit high-converting video ads tailored to each business and market.Creative StrategyWe develop messaging, hooks, and angles that stop attention and drive action.Lead SystemsWe help structure how leads are captured, followed up with, and converted into custom

Founded in 2024
5 employees
gravitate-digital.com

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
125
Traffic Source Mix
Search
45.3%
Direct
33.8%
Referral
12.9%
Social
5.2%
Paid
1.1%

Headcount Trend

Current headcount: ~5

Links

gravitate-digital.comLinkedIn

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