5 months ago
Paid Social Sr. Specialist
Lamark Media
Boca Raton, FL (Remote)Full time
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Paid Social Sr. Specialist
Boca Raton, FL (Remote)
Salary Not AvailableSenior Level4+ years expFull time
Posted 5 months ago
Job Summary
Drive end-to-end paid social campaigns for multiple clients across Meta and Pinterest, while leading data reporting in Excel and real-time optimization.
- Must-have: 4–6 years hands-on media buying with agency experience.
- Standout: Excel-driven reporting using Pivot Tables to reveal macro trends.
Job Description
Responsibilities
- Multi-Account Execution: Manage the end-to-end execution of paid social campaigns for a portfolio of clients across Meta (Facebook/Instagram) and Pinterest and be able to manage and optimize a high volume of campaigns.
- Precision Trafficking: Own the technical setup within Ads Manager—from pixel placement and catalog syncing to complex naming conventions and UTM parameters.
- The "Excel Engine": Serve as the team’s data lead. You will build and maintain Excel-based reporting templates , using Pivot Tables to aggregate data across accounts and identify macro trends.
- Fast-Paced Optimization: Proactively optimize campaigns daily. In our environment, you must be comfortable making real-time adjustments to bids, budgets, and creative based on fluctuating performance signals.
- Client Insights & Communication: Translate raw data into "client-ready" insights. You’ll explain the why behind the numbers during weekly and monthly calls.
Requirements
- Media Buying Experience: 4-6 years of hands-on media buying experience , ideally within an agency setting where you’ve managed multiple budgets simultaneously.
- Management Experience: 2+ years managing paid social specialists.
- Platform Mastery: High proficiency in Meta Ads Manager and Pinterest Ads Manager . You know these platforms inside and out, including their specific attribution models and audience targeting capabilities.
- Excel Expertise: You are highly efficient in Microsoft Excel . You don't just know what a Pivot Table is; you know how to use them to slice data by creative, audience, and placement to find hidden wins.
- Agency DNA: You thrive in a fast-paced, deadline-driven environment . You are organized, can prioritize a heavy task list, and remain calm under the pressure of "launch days."
- Analytical Curiosity: You don’t wait to be told what’s wrong. You dig into the data, find the bottleneck, and come to the table with a solution.
Preferred
- Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Diverse and forward-thinking environment
- Great career growth opportunity—you’ll have direct access to agency leadership
- Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
- 401(k) with employer matching
- Company events and industry conferences
- At Lamark Media , we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.
Benefits
- Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Diverse and forward-thinking environment
- Great career growth opportunity—you’ll have direct access to agency leadership
- Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
- 401(k) with employer matching
- Company events and industry conferences
- At Lamark Media , we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.
Lamark Media
Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms. We specialize in developing digital strategies that facilitate innovation for brand awareness, consumer engagement and accelerated customer acquisition across multiple channels. As a group of savvy and talented professionals fueled by a passion to create purposeful digital advertising, superior branding and the best marketing strategies possible, we are driven by one simple philosophy—to create extraordinary marketing campaigns that yield measurable results for our clients, brands, and agency partners. With years of hands-on industry experience and innovative technologies, we have been able to successfully provide a wide variety of marketing solutions for many clients, ranging from Fortune 500 companies to large advertising agencies, retail brands, celebrities and more. By building a integrated platform in-house, we have truly developed a unique and comprehensive approach to achieving business growth. Whether the goal is to launch, improve, diversify, or grow, we can build a winning strategy to exceed expectations with a commitment to ongoing optimization.
Marketing Team
Marketing Team Size
39 (33% of company)
Median Career Experience
11.5 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Donald Williams
Chief Digital Officer (CDO) & Chief Marketing Officer (CMO)
At the company for 1 year 3 months
Scott Stern
Chief Marketing Officer
At the company for 3 years
Brittany (Lange) Marshall
VP, Integrated Performance Marketing
At the company for 11 months
Valerie Lavoie
Vice President, Lifecycle Marketing
At the company for 2 years 5 months
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Dec 2021Private Equity
Traffic Signals
Monthly Visitors
199.1M
Traffic Source Mix
Search
21.6%
Direct
52.8%
Referral
4.7%
Social
20.8%
Paid
0.1%
Headcount Trend
Current headcount: ~117