3 months ago
Marketing Senior Specialist
Boston Medical Center (BMC)
Boston, MA (On-site)Full time$78K/yr – $113K/yr
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Marketing Senior Specialist
Boston, MA (On-site)
$78K/yr – $113K/yrSenior Level6+ years expFull time
Posted 3 months ago
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Job Summary
Drive provider-focused marketing and referral growth for BMCHS, focusing on Doximity-driven and multichannel campaigns that boost referrals and patient volume.
- Must-have: 6–8 years of marketing/communications with provider-channel and integrated campaigns
- Standout: Leads cross-functional teams across creative, digital, social, and events with data-driven content
Job Description
Responsibilities
- Lead provider-focused reputation and referral building campaigns and strategies utilizing provider-centric platforms like Doximity
- Strategically develop, project manage and execute multichannel (digital + print + events) marketing campaigns that clearly communicate objectives with a focus on provider engagement tactics (i.e., driving patient referrals within a specific specialty)
- Lead and execute annual U.S. News & World Report voting campaigns
- Support and expand efforts building relationships and stronger connections with community health centers to strengthen system referral network
- Lead and partner with team (creative, digital, social, email, media, etc) on campaign creative development and execution
- Conduct market research, analyze trends to enrich understanding of referring physician motivations, beliefs and behaviors, and competitive landscape to inform campaign outreach, planning and execution
- Own campaign content creation from ideation to distribution to ensure voice and tone align with the brand, and engages provider audiences
- Explore new communication channels and engagement strategies to help us more effectively reach and connect across all audience segments
- Develop new strategies and tactics for increasing patient and referring physician loyalty and engagement with BMCHS, helping to maximize patient retention and referrals
- Must adhere to all of BMC’s RESPECT behavioral standards.
Requirements
- Bachelor’s in Communication, Marketing (or related field) is required; Master’s preferred
- 6-8 years of relevant marketing and communications experience is required
- Demonstrable experience utilizing digital, provider-centric channels like Doximity
- Proven experience developing and executing on integrated marketing strategies and multimedia campaigns
- Proven experience fostering strong relationships with clinical teams, senior physician and administrative leaders
- Proven experience developing plans and strategies to effectively reach referring physicians
- Longstanding experience leading campaigns and projects in a matrixed environment with the ability to keep creative services, digital and social team members aligned to execute on visual projects such as print collateral, videos, landing pages, social media campaigns
- Demonstrable experience developing email marketing, social media and newsletter strategies
- Media buying and advertising experience preferred
- Proven digital and content marketing background
Preferred
- Master’s in Marketing or related field (preferred)
- Healthcare Experience Preferred
- Bilingual preferred
Benefits
- wellbeing services
- competitive pay
- a wide range of benefits, including a highly subsidized health care plan for employees and their family members
- discretionary annual bonuses and merit increases
- Flexible Spending Accounts
- paid time off
- career advancement opportunities
- resources to support employee and family well-being
Boston Medical Center (BMC)
3.8 Glassdoor
Boston Medical Center (BMC) is a 511-bed, equity-led academic medical center and a proud member of the Boston Medical Center Health System. BMC delivers a model of healthcare where innovative and equitable care empowers all patients to thrive. As a premier academic medical center in Boston, a national leader in clinical care, and the largest essential hospital in New England, BMC’s world-class clinicians provide comprehensive care in more than 70 specialties and subspecialties.BMC understands that health equity is foundational to community wellbeing, and it requires transformative thinking, rewriting policies that have historically underserved communities, creating access to cutting-edge care for all, and co-creating programs with community partners that serve as national models for improving patient outcomes and experiences. We are invested in going above and beyond what is traditionally considered medicine to meet the needs of our communities and address disparities in clinical care and beyond.By pioneering cutting-edge research and advancing scientific discovery, we are fostering a culture of innovation where novel treatments and therapies are not only effective but also accessible.Boston Medical Center Health System is an integrated academic healthcare system that models a new kind of excellence in healthcare where clinical and operational innovation meets health equity and access. With more than 15,000 dedicated employees, BMC Health System is committed to advancing scientific discovery and access to care, partnering with our communities, and developing scalable approaches to restore and maintain health.Visit jobs.bmc.org for career opportunities.
Founded in 1996
Boston, Massachusetts, USA
9.6K employees (91 in marketing)
73% recommend to a friend
84% CEO approval
Traffic Signals
Monthly Visitors
1M
Monthly Google Ads Budget
$15.8K
Traffic Source Mix
Search
37.2%
Direct
48.5%
Referral
11.1%
Social
2.1%
Paid
1%
Headcount Trend
Current headcount: ~9.6K
Marketing Team
Marketing Team Size
67 (1% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Rachel Felix
Senior Vice President, Chief Marketing & Growth Officer
At the company for 4 years
Daeun Jeong
Vice President of Brand and Creative
At the company for 3 years 9 months
Lily Vautour, MBA
Executive Director, Marketing (BMC Health System)
At the company for 8 years 6 months
Kathleen Manning
Director, System Brand
At the company for 1 year 10 months
Funding
Total Funding
$342.5M
Last Raise
$61.8K
Grant, 2 years ago
Funding History
- Jul 2024Grant • $61.8K
- Feb 2023Debt Financing • $232M
- Apr 2019Grant • $89M