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Wesley Financial Group logo
3 months ago

Growth Marketing Manager | Scaled Advertising for Healthcare

Wesley Financial Group

Franklin, TN (Hybrid)Full time

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1 jobs
Wesley Financial Group logo

Growth Marketing Manager | Scaled Advertising for Healthcare

Wesley Financial Group

Franklin, TN (Hybrid)

In-houseFull-timeMid level
3 months ago
Wesley Financial Group logo
Wesley Financial Group

Growth Marketing Manager | Scaled Advertising for Healthcare

Franklin, TN (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own full-stack growth marketing for local healthcare, driving patient bookings through paid ads, copy, and email while expanding into new markets.

  • Own multi-channel campaigns (Meta, Google) and landing pages that convert to visits.
  • Must-have: 3–7+ years in healthcare growth marketing with hands-on ad budgets and direct response copy.
  • Standout: Proven dashboards, CPA/ROAS optimization, and market expansion to new locations.

Job Description

Responsibilities

  • Run All Paid Advertising – Own every campaign across Meta, Google Search, Google Local Services Ads, and more.
  • Set a weekly new-patient target. Track it. Report on it. Be accountable for it.
  • Manage the budget with discipline—scale what’s performing, reallocate from what isn’t.
  • Test constantly: creative, copy, hooks, audiences, offers, landing pages. That’s where the leverage is and you know it.
  • Build landing pages that produce booked visits, not just traffic.
  • Write All the Copy – Every ad, every email, every landing page, every postcard, every social post.
  • Develop messaging for different audiences and markets and know which angles work where.
  • Concept creative direction (static, video, UGC-style). You don’t have to design it, but you have to know what will perform and why.
  • Build the Email Engine – Welcome sequences, reactivation campaigns, referral asks, appointment follow-ups, provider intros, seasonal content.
  • Segment and personalize by stage, location, and behavior.

Requirements

  • 3–7+ years of hands-on growth marketing experience scaling a local or regional healthcare business (primary care, urgent care, dental, home health, IV therapy, med spa, chiropractic, or similar).
  • You’ve personally managed five- and six-figure monthly ad budgets on Meta and Google.
  • You’re a direct-response copywriter. Ads, emails, landing pages—you write them, they convert, and you have the results to show for it.
  • Proficient with a CRM/email platform (ActiveCampaign, HubSpot, Mailchimp, Klaviyo, or comparable).
  • You live in Meta Ads Manager, Google Ads, and Google Analytics daily.
  • You’re data-fluent. CPA, ROAS, conversion rates, and attribution are your decision-making tools.

Benefits

  • Comprehensive Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) with Company Match
  • Competitive Salary
  • Great Company Culture — Backed by Awards, Not Just Words
  • Part of a Growing, Inc. 5000-Ranked Company with 300+ Employees Nationwide
  • Supportive Senior Leadership That’s Approachable and Invested in Your Success
  • Professional Development and Opportunities to Grow with the Company
  • Community Involvement — Wesley Actively Supports Local Charities and Events
Wesley Financial Group logo

Wesley Financial Group

Over 150,000 people reach out to us every year for help canceling their timeshare. We've canceled over $635,000,000 in timeshare debt and maintenance fees. Wesley Financial Group is a consumer rights group founded in 2011 by owner Chuck McDowell. We specialize in complete timeshare cancellation and timeshare debt elimination for individuals and families who have experienced fraud, misrepresentation, and/or lies during sales presentations. Too often, consumers are pressured into unnecessarily purchasing expensive timeshare agreements. Wesley Financial Group assists those who have ended up in seemingly helpless situations by standing by our clients, ensuring the timeshare and all of its attached debt are eliminated, and fighting for every last penny spent on the timeshare to be returned.www.WesleyFinancialGroup.com

Founded in 2011
Franklin, Tennessee, USA
211 employees (6 in marketing)
www.wesleyfinancialgroup.com

Traffic Signals

Monthly Visitors
98K
Monthly Google Ads Budget
$116.8K
Traffic Source Mix
Search
41.2%
Direct
42.9%
Referral
5.2%
Social
1.3%
Paid
9.3%

Headcount Trend

Current headcount: ~213

Marketing Team

Marketing Team Size
6 (3% of company)

Recent News

Franklin-based Wesley Financial Group named in 'Best Places to Work'
Sep 6, 2025 • Williamson Herald
Wesley Financial Group Founder Offers Advice on Getting Rid of an Unwanted Timeshare
Aug 15, 2025 • EIN Presswire
Keep your eyes on: Wesley Franca
Jun 20, 2025 • The New York Times
WESLEY FINANCIAL GROUP HELPS 10,000 FAMILIES CANCEL TIMESHARES IN PAST YEAR
May 8, 2025 • EIN Presswire
Wesley Financial Group Founder Offers Tips on Surviving a Timeshare Presentation
Mar 25, 2025 • EIN Presswire
Wesley Financial Group, LLC. Timeshare Cancellation Experts. Over $50,000,000 in
Mar 5, 2025 • NRToday.com
Wesley Financial Group surpasses helping 45,000 families escape timeshare ownership
Dec 27, 2024 • Williamson Herald
Wesley Financial Group Surpasses Helping 45,000 Families Escape Timeshare Ownership
Dec 5, 2024 • EIN Presswire
Vacation ownership developer Capital Vacations has sued Wesley Financial Group, LLC and its founder and CEO ...
May 16, 2024 • PR Newswire
Chuck McDowell: Pioneering Timeshare Cancellation | by theIncmagazine | Mar, 2024
Apr 21, 2024 • Medium
Local home loan company acquires area peer | M&A ...
Oct 4, 2023 • Nashville Post
Lewis County Fair kicks off July 18 | Kidscontent | nny360.com
Jul 10, 2023 • Watertown Daily Times
WESLEY FINANCIAL GROUP NAMES NEW PRESIDENT AND GENERAL COUNSEL
Jul 8, 2021 • Yahoo News
Wesley Financial Group Selects First College Scholarship Recipients
Oct 6, 2020 • EIN Presswire
Deadline for Scholarship Opportunities from Wesley Financial Group Approaching
Sep 3, 2020 • accesswire.com
Wesley Financial Group Launches Scholarship Program for Students in Need
Jul 15, 2020 • EIN Presswire
Wesley Financial Group Announces New College Scholarship Program
Jun 25, 2020 • GlobeNewswire News Room
52 Names Leading the Way in Customer Service
Apr 20, 2020 • PRWeb