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2 days ago

Marketing Content Strategist

Regions Financial

Birmingham, AL (Unknown)Full time$89K/yr – $117K/yr

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1 jobs

Marketing Content Strategist

Regions Financial

Birmingham, AL (Unknown)

$89K/yr - $117K/yrIn-houseFull-timeMid level
2 days ago
Regions Financial

Marketing Content Strategist

Birmingham, AL (Unknown)

$89K/yr – $117K/yrMid LevelFull time

Posted 2 days ago

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Job Summary

Own and drive cross-channel marketing programs that support multiple business units, develop targeted content and channel strategies, ensure compliant communications, and partner with analytics and stakeholders to optimize performance.

  • Own channel and content strategies across Traditional, Digital, Email, Print, and Regions.com
  • Lead content development, personalization, and regulatory-compliant communications

Job Description

Responsibilities

  • Manages Marketing Programs to support Business Units and/or products across multiple channels
  • Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
  • Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and Regions.com
  • Manages localized customer notifications, such as required communication related to branch closures or notifications
  • Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
  • Develops new content and optimizes existing content
  • Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards
  • Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
  • Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
  • Serves as partner to Marketing Strategists, Analytics and Campaign Operations

Requirements

  • Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing
  • Or High School Diploma or GED and nine (9) years of direct experience in Marketing
  • Five (5) years of experience in Digital or retail marketing
  • Ability to research, analyze data, and derive facts
  • Ability to work in a team environment when applicable
  • Ability to work under pressure and meet deadlines
  • Demonstrated leadership capabilities
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
  • Project management skills
  • Strong decision-making skills

Preferred

  • Five (5) years of experience in Digital or retail marketing

Benefits

  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program

Salaries

Posted range

$89K/yr – $117K/yr

Taken straight from the job posting.

See all Regions Financial salaries

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