Brand & Creative: Align messaging and visuals across social, website, and email to reinforce healthcare positioning.
Digital Campaigns: Plan and execute social, email, content, and paid efforts with tracking and optimization.
Market Research: Conduct healthcare trend research and audience insights to identify opportunities and inform campaigns.

Job Description

Responsibilities

Assist in the development and implementation of marketing strategies that align with company objectives.
Support brand positioning, messaging, and visual identity efforts across digital and social channels.
Contribute to digital marketing activities, including social media, email marketing, content creation, and online advertising.
Conduct research to identify trends, audience insights, and opportunities within the healthcare industry.
Help in planning, executing, and tracking marketing campaigns aimed at customer engagement and lead generation.
Collaborate on content creation, including writing, editing, and producing content for blogs, social media, and email campaigns.
Assist in analyzing marketing performance metrics to provide insights and recommendations.
Participate in planning marketing events, webinars, and promotional activities.
Ensure marketing materials comply with healthcare regulations and guidelines.

Requirements

Bachelor’s/Master’s degree in Marketing, Communications, or a related field.
Strong written and verbal communication skills.
Basic understanding of digital marketing concepts (SEO, social media, content marketing).
Proficiency in MS Office and familiarity with marketing tools (e.g., Google Analytics, CRM platforms).
Highly organized, with strong attention to detail and a proactive attitude.
Ability to work collaboratively in a fast-paced environment.

Rovicare

Rovicare was established by medical and technology professionals to help healthcare providers simplify care transitions for an integrated-care economy. With reimbursement dollars getting tighter and operating margins getting smaller, health systems rely on Rovicare for innovative technology solutions designed to bridge gaps in information, collaboration and accountability between providers, patients and payers. These solutions drive measurable outcomes in discharge efficiency, patient satisfaction, readmissions and partner performance.For more information about Rovicare, visit www.rovicare.com

Tempe, Arizona, USA

13 employees (3 in marketing)

rovicare.com

Traffic Signals

Monthly Visitors

2.6K

Traffic Source Mix

50.7%

Direct

29.1%

Referral

9.7%

Social

9.4%

Paid

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size

2 (15% of company)

Median Career Experience

6.5 years

Median Tenure

0.7 years

People

Founders / CEO

Dr Pankaj Jain

Co-Founder

At the company for 7 years 7 months

Pankaj Likhmania

Co-Founder

At the company for 8 years 4 months

Marketing Leadership

Bhanavi Lawrence

Marketing Manager

At the company for 9 months

Responsibilities

Assist in the development and implementation of marketing strategies that align with company objectives.
Support brand positioning, messaging, and visual identity efforts across digital and social channels.
Contribute to digital marketing activities, including social media, email marketing, content creation, and online advertising.
Conduct research to identify trends, audience insights, and opportunities within the healthcare industry.
Help in planning, executing, and tracking marketing campaigns aimed at customer engagement and lead generation.
Collaborate on content creation, including writing, editing, and producing content for blogs, social media, and email campaigns.
Assist in analyzing marketing performance metrics to provide insights and recommendations.
Participate in planning marketing events, webinars, and promotional activities.
Ensure marketing materials comply with healthcare regulations and guidelines.

Requirements

Bachelor’s/Master’s degree in Marketing, Communications, or a related field.
Strong written and verbal communication skills.
Basic understanding of digital marketing concepts (SEO, social media, content marketing).
Proficiency in MS Office and familiarity with marketing tools (e.g., Google Analytics, CRM platforms).
Highly organized, with strong attention to detail and a proactive attitude.
Ability to work collaboratively in a fast-paced environment.