4 weeks ago
Media Planner
Zambezi
Los Angeles, CA (On-site)Full time$60K/yr – $70K/yr
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Media Planner
Los Angeles, CA (On-site)
$60K/yr – $70K/yrMid Level1+ years expFull time
Posted 4 weeks ago
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Job Summary
Own end-to-end media planning and execution across digital and traditional channels with tight vendor management and data-driven optimization.
- Lead multi-channel media plan development from strategy through RFPs, negotiations, and approvals.
- Own pre- and post-launch execution: trafficking, QA, tracking tags, proofs of placement, and performance reporting.
- Translate audience insights from MRI/Simmons/Nielsen into plan adjustments and mid-campaign optimizations.
Job Description
Responsibilities
- 20% Collaborating with Media Team for strategy and plan development
- Develop comprehensive, multi-channel media plans (across digital, social, programmatic, and traditional channels) that align with client goals, KPIs, and overarching business objectives.
- Utilize syndicated research tools (e.g., MRI-Simmons, Comscore, Nielsen) to analyze target audience behaviors, media consumption habits, and the competitive landscape.
- Participate in team brainstorms to kick off plan and consideration set development.
- Lead media plan development stage to manage RFP process with partners and vendors, assist in analyzing proposals and partner negotiations.
- Build detailed media flowcharts, tactical plans, and media authorizations for client approval.
- Generate insertion orders, ensuring accuracy of plan details and T&C’s.
- Oversee the ad spec process to gather all necessary specs and develop a consolidated spec resource.
- Collaborate closely with client, creative, and Ad Ops teams to ensure all tracking tags, URLs, and creative assets are properly trafficked and aligned prior to launch.
- Conduct pre-launch QA checks to ensure all media placements are set up accurately according to the approved media plan and technical specifications.
Requirements
- 1+ year experience in both digital and traditional media channels
- Proficiency in media math basics, media terminology, and campaign planning processes
- Proficiency in MS Excel (including pivot tables, VLOOKUPs), Word, PowerPoint, and GSuite
- A strong desire to learn, ask questions, and figure out the "why" behind the media plans
- Ability to manage multiple tasks, track deadlines, and prioritize a high volume of daily requests
- Strong, natural communication skills, with a proven ability to collaborate, negotiate and articulate ideas clearly – both in writing and in communication skills
- Comfortable presenting campaign performance, insights and optimization recommendations directly to clients
- Familiarity with industry planning tools such as ComScore, Nielsen, MRI/Simmons
- Familiarity with Demand-Side Platforms (e.g., Google DV360, Amazon DSP, TTD)
- Familiarity with ad-tech platforms, including ad servers (i.e., CM360), brand safety tools (DV, IAS), and brand study partners (Disqo, Upwave)
Benefits
- 100% employer-paid employee medical, dental, and vision insurance
- Term life insurance and supplemental long-term disability
- 401(k) matching
- Open PTO policy
- Monthly wellness and technology stipends
- Continuing education stipend
Zambezi
Zambezi is a proudly independent, women-owned agency for enduring creative and media ideas. We build brands that are as high-performance as their products and services, spurring growth to $1B and beyond. With offices in Los Angeles and Minneapolis, our clients are leaders in their sectors, including TaylorMade, LPL Financial, Club Pilates, Traeger Grills, UKG, NFL, ESPN, Under Armour, Atlantis Bahamas, and more. The agency is a two-time gold winner as Ad Age Small Agency of the Year recognized as a Los Angeles Business Journal Disruptor Honoree, and named to the Inc. 5000 list of fastest-growing private companies in the U.S. seven times, most recently in 2024. Zambezi has been recognized for its creative work at Cannes, The One Show, Emmys, Webbys, Clios, and many more.
Traffic Signals
Monthly Visitors
2.9K
Traffic Source Mix
Search
24.1%
Direct
55.1%
Referral
4.9%
Social
14.6%
Paid
1.2%
Headcount Trend
Current headcount: ~137
Marketing Team
Marketing Team Size
44 (32% of company)
Marketing Roles Posted (Last 30 Days)
2