3 days ago
Media Planner
Zambezi
Los Angeles, CA (On-site)Full time$63K/yr – $75K/yr
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Media Planner
Los Angeles, CA (On-site)
$63K/yr – $75K/yrMid Level2+ years expFull time
Posted 3 days ago
Job Summary
Own the end-to-end digital media planning workflow from RFP through post-launch reporting, including vendor negotiations, plan development, and performance optimization.
- Own plan development and optimization workstreams
- Collaborate with vendors and partners to secure placements
- Deliver client-facing reports and actionable insights
Job Description
Responsibilities
- Employs planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Shows growing critical thinking and analysis to draw conclusions and construct actionable implications
- Begins the digital media plan development stage to collect RFP responses from partners / sites, assist in analyzing proposals and partner negotiations
- Evaluate vendor offerings and identify optimal media placements, negotiate rates, and develop strategic approach that best meets client needs
- Builds initial media recommendation for media plan for review from managers
- Monitor trends, tools, opportunities and applications in paid social media environments, and appropriately apply that knowledge
- Compile updates on partner capabilities and offerings through vendor contact
- Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
- Enters and manages plans in billing system (Advantage), tracks insertion orders, updates media authorizations, creative specifications development, and handles Traffic sheets/creative assignment as necessary
- Generates insertion orders within internal systems to reserve advertising space and is responsible for maintaining the accuracy of plan details and confirmation of delivery per protocol
Requirements
- 2+ years of experience with integrated media
- Experience with omnichannel media planning and buying across digital, audio, OOH, streaming, traditional and emerging channels
- Experience with ad trafficking via CM360/DCM
- Familiarity with brand lift study partners (e.g. Disqo, Upwave), and brand safety partners (DoubleVerify, IAS)
- Familiar with industry planning tools such as Comscore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough data
- Self starter, ability to work with a high level of independence and attention to detail
- Natural collaborator with great negotiation and communication skills
- High proficiency in Excel (pivot tables, v-lookups) and Google Workspace
- Experience with Google Analytics/Omniture and Basis, a plus
Zambezi
Zambezi is a proudly independent, women-owned agency for enduring creative and media ideas. We build brands that are as high-performance as their products and services, spurring growth to $1B and beyond. With offices in Los Angeles and Minneapolis, our clients are leaders in their sectors, including TaylorMade, LPL Financial, Club Pilates, Traeger Grills, UKG, NFL, ESPN, Under Armour, Atlantis Bahamas, and more. The agency is a two-time gold winner as Ad Age Small Agency of the Year recognized as a Los Angeles Business Journal Disruptor Honoree, and named to the Inc. 5000 list of fastest-growing private companies in the U.S. seven times, most recently in 2024. Zambezi has been recognized for its creative work at Cannes, The One Show, Emmys, Webbys, Clios, and many more.
Salaries
Posted range
$63K/yr – $75K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
44 (32% of company)
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
2.9K
Traffic Source Mix
Search
24.1%
Direct
55.1%
Referral
4.9%
Social
14.6%
Paid
1.2%
Headcount Trend
Current headcount: ~137