1 month ago
Director of Performance Marketing
Karbon
USA (Remote)Full time$170K/yr – $195K/yr
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Director of Performance Marketing
USA (Remote)
$170K/yr – $195K/yrDirector/Executive8+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own the paid media ecosystem and AI-powered growth engine across search, social, and on-site assets while aligning with Sales and RevOps to hit pipeline targets.
- Growth Ownership: manage a multi-channel paid program with AI bidding, audience modeling, and creative optimization to maximize ROAS
- Measurement & AI: build attribution and forecasting models that connect spend to revenue using AI-assisted insights
- Site & Lifecycle: optimize KarbonHQ.com, deploy personalization and AI-driven nurtures, and run scalable experiments to accelerate conversions
Job Description
Responsibilities
- Own Karbon's paid media portfolio with agency support across SEM, paid social, display, retargeting, content syndication, and review platforms - leveraging AI-powered bidding, audience modeling, and creative optimization to maximize performance
- Manage a multi-million dollar demand gen and advertising budget and maintain the highest standards for ROAS and payback period efficiencies
- Apply AI-driven tools and platforms to improve targeting precision, reduce CAC, and scale what works
- Partner closely with Sales and RevOps to align paid investment with pipeline targets - using predictive analytics and AI-assisted forecasting to sharpen planning
- Build rigorous measurement frameworks and attribution models, incorporating AI-assisted analysis to surface insights faster and connect spend to revenue outcomes with greater confidence
- Own karbonhq.com as a high-performing commercial asset - along with leading the team responsible for traffic quality, conversion rate optimization (CRO), and pipeline contribution and web development.
- Deploy AI-powered personalization, dynamic content, and intelligent chat to improve on-site engagement and accelerate the path from visit to conversion
- Lead experimentation at scale - using AI-assisted testing tools to run more experiments faster, identify winning variants sooner, and continuously compound conversion improvements
- Ensure the site is structured and tagged for maximum discoverability by both traditional crawlers and AI ingestion pipelines, treating technical site health as a strategic competitive lever
- Own Karbon's presence on G2 and other review platforms as both a paid and organic performance channel, covering category sponsorship, profile optimization, review generation programs, and the deployment of G2 assets as conversion tools across the site and campaigns.
Karbon
4.7 Glassdoor
Karbon is the collaborative practice management platform for accounting firms. It brings your team, clients, systems, and data together in one place, significantly improving visibility, efficiency, and connectivity no matter where your people are located.
Founded in 2014
Sausalito, California, USA
354 employees (24 in marketing)
93% recommend to a friend
94% CEO approval
Traffic Signals
Monthly Visitors
677.1K
Monthly Google Ads Budget
$36.8K
Traffic Source Mix
Search
22%
Direct
72.3%
Referral
4.4%
Social
0.4%
Paid
0.8%
Headcount Trend
Current headcount: ~354
Marketing Team
Marketing Team Size
12 (3% of company)
Median Career Experience
19.5 years
Median Tenure
1.9 years
Funding
Total Funding
$102.3M
Last Raise
$10.5M
Series Unknown, 2 years ago
Funding History
- Sep 2023Series Unknown • $10.5M
- Feb 2022Series B • $66M
- Aug 2021Debt Financing • $5M