8 days ago
Senior Lifecycle Marketing Manager, Retention & LTV
Dutch
California, MO (Remote)Full time$110K/yr – $140K/yr
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Senior Lifecycle Marketing Manager, Retention & LTV
California, MO (Remote)
$110K/yr – $140K/yrSenior Level5+ years expFull time
Posted 8 days ago
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Job Description
Responsibilities
- Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable
- Build and manage key member moments including: Onboarding and first-visit activation sequences
- Prescription refill and medication adherence reminders
- Renewal and pre-renewal engagement programs
- Win-back and churn-prevention flows
- Cross-sell and expansion campaigns (additional pets, supplements, program upgrades)
- Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV
- Partner with data and engineering to build the segmentation and triggers needed for behavior-based messaging
- Develop a testing roadmap for offers, timing, cadence, and content that measurably improves retention
- Partner with CX and clinical teams to ensure member messaging reinforces the vet relationship and drives real health outcomes
Requirements
- 5+ years of lifecycle or CRM marketing experience with a focus on retention, engagement, or LTV
- 3+ years of hands-on Iterable (Klaviyo, Braze, or similar) experience required (journeys, triggers, segmentation, A/B testing) Strong command of retention analytics: cohort analysis, churn modeling, LTV measurement Experience owning renewal or subscription retention metrics with direct accountability for results Comfort partnering with data teams on segmentation, event tracking, and reporting Extremely detail-oriented with strong QA instincts Clear, persuasive writing style that balances helpfulness with Dutch's warm, trustworthy voice Ability to manage multiple programs simultaneously in a fast-moving environment A bias toward action: ship, learn, iterate
Preferred
- Experience in subscription, DTC, or consumer health/wellness
- Familiarity with predictive churn models or propensity scoring
- HTML knowledge for email troubleshooting
- Experience with medication adherence, healthcare, or compliance-sensitive messaging
Benefits
- Remote working location
- Health, dental and vision insurance
- Flexible PTO
- 401k plan
- Robust holiday schedule
- Growth opportunities!
Dutch
Dutch is een advies,- en projectmanagement bureau. Zij brengt ondernemerschap en innovatie bij haar opdrachtgevers, met als doel die organisatie blijvend beter te maken. Dat is wat dutch noemt: Building Better Business. Dutch geeft advies, maar implementeert het ook. Daarbij wordt er altijd nauw samengewerkt met de klant, op basis van gelijkwaardigheid en met commitment aan het resultaat. De aanpak van dutch ligt besloten in drie gedeelde waarden. Met duurzame servicegerichtheid, prikkelende eigenzinnigheid en ondernemende doelgerichtheid, brengt dutch organisatieadvies naar ‘the next level’. Deze waarden zijn verankerd in het grootste kapitaal: de mensen. Met hun passie om te ondernemen, te stimuleren en werkelijk te realiseren, maken zij het verschil voor onze opdrachtgevers in tal van sectoren, zowel publiek als privaat. Op basis van hun vakkennis, ervaring en expertise werken onze mensen samen.
Traffic Signals
Monthly Visitors
721.2K
Monthly Google Ads Budget
$311.1K
Traffic Source Mix
Search
43.4%
Direct
36.2%
Referral
4%
Social
3.4%
Paid
0.9%
Headcount Trend
Current headcount: ~108
Marketing Team
Marketing Team Size
4 (4% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$43M
Last Raise
$18M
Series B, 3 years ago
Funding History
- Oct 2023Series B • $18M
- Feb 2022Series A • $20M
- Jul 2021Seed • $5M