4 weeks ago
Public Information Specialist 2 (Digital Content) - VID 218922
NYS Office of General Services
New York City, NY (On-site)Full time$87K/yr – $110K/yr
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Public Information Specialist 2 (Digital Content) - VID 218922
New York City, NY (On-site)
$87K/yr – $110K/yrMid Level7+ years expFull time
Posted 4 weeks ago
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Job Summary
Own and coordinate NYS online communications, shaping social media, email campaigns, and paid content to inform public strategy and drive engagement.
- Content ownership: consult with program staff and agencies to set strategy and execute web, social, and paid campaigns.
- Governance and assets: maintain the Social Media Style Guide, oversee multimedia production, and supervise content staff for consistency.
- Governance and tools: test new digital tools, coordinate with IT, and ensure accessibility and compliance across web content.
Job Description
Responsibilities
- Consult with program staff and state agencies on online communications, including web content, social media, strategy, and paid advertising.
- Develop, approve, and manage social media and email campaign content, including scheduling and performance analysis.
- Maintain and update the New York State Social Media Style Guide while advising on best practices.
- Monitor state and federal news to inform digital content and strategy.
- Manage and update website content, ensuring accessibility and compliance.
- Test new digital tools, report issues, and collaborate with IT teams for improvements.
- Oversee the creation of multimedia assets, including graphics, photography, and video.
- Supervise and support content creation staff to ensure consistency and quality.
Requirements
- Seven years of experience in public relations, social media, and digital communications.
- Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows:
- Associates degree: two years of required experience
- Bachelor’s degree: four years of required experience
- Master’s degree: five years of required experience
- Promotional: One year of experience as a Public Information Specialist 1 (Digital Content)
Preferred
- Ideal candidates are digital content strategists first, with strong expertise in social media management, proficiency in online communication tools, and adaptability to new technologies.
NYS Office of General Services
OGS manages and leases real property, designs and builds facilities, contracts for goods, services, and technology, and delivers a wide array of support services. We provide government and nonprofit agencies with innovative solutions, integrated service, and best value, in support of cost-effective operations and responsible public stewardship.Interested in working for OGS? See https://www.statejobsny.com for open positions and new opportunities.
Traffic Signals
Monthly Visitors
29.1M
Monthly Google Ads Budget
$627.1K
Traffic Source Mix
Search
44.4%
Direct
47.4%
Referral
6.5%
Social
0.8%
Paid
0.8%
Headcount Trend
Current headcount: ~995
Marketing Team
Marketing Team Size
18 (2% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2
