3 weeks ago
Paid Search Specialist
Red Antler
USA (On-site)Full time$60K/yr – $70K/yr
All marketing roles in the US
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All marketing roles in the US
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Paid Search Specialist
USA (On-site)
$60K/yr – $70K/yrMid Level5+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own paid search across the Google ecosystem, turning client goals into measurable ROAS through structured campaigns, testing, and data-driven optimization.
- Campaign development and optimization across Google Ads, Shopping, YouTube, and Display for multiple client accounts.
- Translate data into actionable insights using GA/GTM and clear reporting.
- Collaborate with creatives and cross-team partners to improve copy, assets, and landing pages.
Job Description
Responsibilities
- Manage the development and execution of advertising strategies using Google Ads, Google Shopping, YouTube, Display Network, and other Google properties based on client goals
- Manage and optimize campaigns across multiple client accounts, focusing on performance, pacing, and goal alignment
- Conduct keyword research, build campaign structures, and segment audiences to ensure efficient targeting and ROI
- Monitor daily campaign performance, proactively flag issues, and implement optimizations to improve results
- Collaborate with internal creative teams on ad copy and creative assets that align with strategy and platform best practices
- Set up conversion tracking and ensure campaign data is accurate and actionable
- Participate in A/B testing of creative, targeting, and landing pages to identify areas of opportunity
- Stay current on new Google Ads features and platform updates, bringing fresh ideas to campaign planning
- Assist with creating regular performance reports and insights to share with internal teams and clients
Requirements
- At least 5 years of hands-on experience managing paid search campaigns across Google Ads platforms (Search, Shopping, Display, etc.)
- Google Ads certification preferred
- Proficient in Google Analytics, Google Tag Manager, and Google Ads Editor
- Strong analytical skills with the ability to draw insights from data and translate them into actionable recommendations
- Solid written and verbal communication skills; able to clearly share ideas and performance findings
- Collaborative mindset with the ability to work effectively across teams and clients
- Detail-oriented, organized, and excited to grow in a fast-moving environment
Red Antler
3.5 Glassdoor
From startups seeking to bring new ideas to life, to established companies aiming to retain their category leadership, we help businesses tell the story of why they matter to put them at the center of every tomorrow.
Founded in 2007
New York, New York, USA
99 employees (42 in marketing)
69% recommend to a friend
90% CEO approval
Traffic Signals
Monthly Visitors
23.6K
Traffic Source Mix
Search
38.6%
Direct
50.5%
Referral
6.5%
Social
3%
Paid
1.1%
Headcount Trend
Current headcount: ~99
Marketing Team
Marketing Team Size
12 (12% of company)
Median Career Experience
6 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
1
