10 days ago
SEO and Digital Advertising Expert
Dahl Integration Marketing
Indiana, PA (On-site)Part time
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All marketing roles in the US
Get alerts for this search
SEO and Digital Advertising Expert
Indiana, PA (On-site)
Salary Not AvailableSenior LevelPart time
Posted 10 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize end-to-end SEO and paid search programs, including testing, analytics, keyword strategy, content collaboration, and competitor analysis across SEM campaigns.
- Lead data-driven optimization of paid search ROI
- Drive SEO, content, and technical improvements with cross-functional teams
- Develop and implement keyword, link-building, and competitive analysis strategies
Job Description
Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
Requirements
- Proven SEO experience
- Proven advertising experience managing PPC campaigns across Facebook, Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
- Intermediate knowledge of internet marketing, tracking, conversions, sales funnels, sales copy, upsells, etc.
Preferred
- Optional Skills (Not Required, But a Plus)
- Basic HTML / coding ability
- Photoshop
- A great eye for design
Dahl Integration Marketing
Get Clients, Patients and Sales Effortlessly!Mission: We provide businesses with automated marketing solutions for effortless sales, clients and patients.Do you face the following challenges in your business:Not enough leads?Not enough leads convert to clients?The fortune is in the follow-up. Are you losing sales to lack of follow-up?Content is king online. Are you producing enough of the right content to attract your ideal clients?Business is all about building an engaged audience. Do you have a big enough audience?You don't need a fancy website, you need a website that makes you money 24/7. Is your website a 24/7 selling machine or does it just sit there and collect dust?Video Marketing is up to 10X better than text in selling your products or services. Are you using the right kind of videos to get more clients, patients and sales effortlessly?If you can relate to any of the challenges above then I want to encourage you to reach out to us and learn more about our comprehensive marketing services:Automated marketing funnel & system "done-for-you"Content Marketing and Social Media ManagementTraffic GenerationWeb DevelopmentVideo Marketing
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