Own end-to-end subscription growth for NEJM Group through cross-channel acquisition, activation, and retention with a data-driven, test-led lifecycle strategy that scales across web, email, SEO, partnerships, and paid media.

Own lifecycle marketing and activation to drive new paid subscribers and deepen engagement among clinicians and trainees.
Lead multi-channel growth efforts across web, email, SEO, partnerships, social, and paid media with a focus on converting anonymous/registered users to paid subscribers.
Build segmented journeys and rapid experimentation to optimize conversion, onboarding, retention, churn prevention, and upsell while preserving premium brand value.

Job Description

Responsibilities

Own individual (B2C) paid subscription growth across the NEJM Group publications, with a primary focus on driving digital subscriptions.
Develop and execute strategies to increase net new paid subscribers, improve subscriber retention, and grow circulation revenue.
Set ambitious growth targets and define the roadmap to achieve them across acquisition, conversion, activation, retention, and long-term loyalty.
Lead full-funnel subscription growth across web properties, email, SEO, partnerships, paid media, social, and other relevant channels.
Improve conversion of anonymous and registered users into paid subscribers through optimized landing pages, paywall messaging, offer strategy, and checkout experience.
Identify and scale new acquisition channels, audience pathways, and professional ecosystem partnerships that can expand reach among clinicians and early-career medical professionals.
Build segmented paths for subscription acquisition, upgrade, and cross-sell, including movement into new subscription offerings.
Develop and lead a lifecycle marketing strategy to improve activation, engagement, retention, churn prevention, save efforts, and win-back.
Move the organization beyond batch direct-response email toward behavior-based, segmented, and personalized subscriber journeys.
Build programs that increase first-year retention, deepen subscriber engagement.

Requirements

10+ years of leadership experience in subscription growth, digital marketing, lifecycle marketing, circulation, consumer revenue, or a related field.
Proven success growing subscription businesses and leading digital transformation.
Demonstrated experience improving acquisition, conversion, retention, and revenue through testing and optimization.
Strong analytical mindset, with experience using data to drive segmentation, experimentation, and performance decisions.
Track record of cross-functional leadership and influencing across product, marketing, analytics, and editorial organizations.

Preferred

Experience in media, publishing, healthcare, medical information, professional education, or other high-trust subscription businesses.
Familiarity with subscription packaging, bundled offers, and lifecycle strategy across digital properties.
Experience leveraging and optimizing a sophisticated MarTech stack to drive subscription growth and modern marketing.

Benefits

Our generous benefits offerings include: 3 weeks of paid vacation, 6 personal days, 12 sick days, 13 paid holidays, medical and dental plans, 401(k) plans with company match, backup childcare assistance, tuition assistance and more!

Massachusetts Medical Society

The Massachusetts Medical Society, with more than 25,000 physicians and student members, is dedicated to educating and advocating for the patients and physicians of Massachusetts. The Society publishes the New England Journal of Medicine, a leading global medical journal and web site, and Journal Watch alerts and newsletters covering 13 specialties. The Society is also a leader in continuing medical education for health care professionals throughout Massachusetts, conducting a variety of medical education programs for physicians and health care professionals.Founded in 1781, MMS is the oldest continuously operating medical society in the country. Websites:www.massmed.orgwww.nejm.orgwww.jwatch.org.

Waltham, Massachusetts, USA

393 employees (64 in marketing)

www.massmed.org

Traffic Signals

Monthly Visitors

32.3K

Traffic Source Mix

48.9%

Direct

43.4%

Referral

6.5%

Social

0.7%

Paid

0.4%

Headcount Trend

Current headcount: ~393

Marketing Team

Marketing Team Size

53 (13% of company)

Median Career Experience

6 years

Median Tenure

2.6 years

Marketing Roles Posted (Last 30 Days)

Recent News

Primary care in crisis: A plan in Massachusetts to fix the problem, but some are skeptical

Jun 24, 2025 • Worcester Telegram

Massachusetts Medical Society Selling Suburban HQ

Jun 12, 2025 • Banker & Tradesman

NEJM editor responds to RFK Jr. calling top medical journals 'corrupt'

Jun 4, 2025 • WGBH

Responsibilities

Own individual (B2C) paid subscription growth across the NEJM Group publications, with a primary focus on driving digital subscriptions.
Develop and execute strategies to increase net new paid subscribers, improve subscriber retention, and grow circulation revenue.
Set ambitious growth targets and define the roadmap to achieve them across acquisition, conversion, activation, retention, and long-term loyalty.
Lead full-funnel subscription growth across web properties, email, SEO, partnerships, paid media, social, and other relevant channels.
Improve conversion of anonymous and registered users into paid subscribers through optimized landing pages, paywall messaging, offer strategy, and checkout experience.
Identify and scale new acquisition channels, audience pathways, and professional ecosystem partnerships that can expand reach among clinicians and early-career medical professionals.
Build segmented paths for subscription acquisition, upgrade, and cross-sell, including movement into new subscription offerings.
Develop and lead a lifecycle marketing strategy to improve activation, engagement, retention, churn prevention, save efforts, and win-back.
Move the organization beyond batch direct-response email toward behavior-based, segmented, and personalized subscriber journeys.
Build programs that increase first-year retention, deepen subscriber engagement.

Requirements

10+ years of leadership experience in subscription growth, digital marketing, lifecycle marketing, circulation, consumer revenue, or a related field.
Proven success growing subscription businesses and leading digital transformation.
Demonstrated experience improving acquisition, conversion, retention, and revenue through testing and optimization.
Strong analytical mindset, with experience using data to drive segmentation, experimentation, and performance decisions.
Track record of cross-functional leadership and influencing across product, marketing, analytics, and editorial organizations.

Preferred

Experience in media, publishing, healthcare, medical information, professional education, or other high-trust subscription businesses.
Familiarity with subscription packaging, bundled offers, and lifecycle strategy across digital properties.
Experience leveraging and optimizing a sophisticated MarTech stack to drive subscription growth and modern marketing.

Benefits

Our generous benefits offerings include: 3 weeks of paid vacation, 6 personal days, 12 sick days, 13 paid holidays, medical and dental plans, 401(k) plans with company match, backup childcare assistance, tuition assistance and more!