4 months ago
Digital Content & Web Experience Director
Virginia Commonwealth University
Richmond, VA (Remote)Full time$110K/yr
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Digital Content & Web Experience Director
Richmond, VA (Remote)
$110K/yrDirector/Executive7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive digital strategy for VCU Online to grow enrollment through CMS-driven web experiences and personalized journeys.
- Own web content strategy and governance for VCU Online.
- 7–10 years of digital strategy and web management experience.
- Standout: Enterprise CMS, analytics, SEO, WCAG, and CRM integrations.
Job Description
Responsibilities
- Lead web content strategy and governance for VCU Online properties in alignment with VCU brand standards and online enrollment goals.
- Establish and enforce content standards, accessibility compliance, and digital best practices across distributed academic units offering online programs.
- Partner closely with IT and web development teams to ensure performance, security, and scalability of online program websites.
- Serve as the primary digital strategist supporting VCU Online enrollment growth initiatives.
- Develop and optimize landing pages, campaign microsites, and conversion funnels aligned with recruitment priorities.
- Align website strategy with CRM systems and marketing automation platforms to support personalized prospective student journeys.
- Implement A/B testing, heat mapping, and data-driven enhancements to improve inquiry, application, and yield performance.
- Oversee information architecture and user journey mapping specific to online learner audiences.
- Ensure seamless navigation across program pages, admissions pathways, and student support resources.
- Maintain ADA/WCAG accessibility standards and responsive design best practices.
Requirements
- Bachelor’s degree in Digital Media, Information Systems, Communications, Marketing, Computer Science, or related field.
- 7–10 years of progressive experience in digital strategy, web management, or enterprise content leadership.
- Demonstrated experience supporting enrollment marketing or lead-generation initiatives, in higher education and online program environments.
- Expertise with enterprise CMS platforms, digital analytics tools, SEO strategy, accessibility standards (WCAG), and CRM integrations.
- Strong collaboration experience with IT, marketing, and enrollment leadership teams.
- Demonstrated ability to work in and foster an environment of respect, professionalism and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a staff member at VCU.
Preferred
- Master’s degree in a related field.
- Experience supporting online or adult learner recruitment strategies.
- Supervisory experience or oversight of distributed web contributors.
- Experience with personalization strategies and marketing automation platforms.
Benefits
- All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.
Virginia Commonwealth University
3.9 Glassdoor
We’re Virginia Commonwealth University — the university FOR Virginia. You will see an incredible mix of attitudes, styles and stories. Inclusion is our heartbeat and it drives us to tackle difficult challenges others can’t or won’t. We do things differently here, because we know that different works. We're proud of our rankings, but they don't define us. Rankings don’t change lives, we do.VCU’s unequaled combination of excellence, diversity, research and creativity makes success possible for every one of our 300,000+ RAMily members. And that makes us one of the most innovative universities in the U.S.We are Richmond's largest employer. And we prove every day that when you come to VCU, you can become anything. As one of Virginia’s top three research institutions, every student has the chance to participate in activities that result in breakthrough work. Our sponsored research has increased 71% since 2018, to $464.6 million. And our discoveries have led to thousands of patents and successful student startups. In addition, our VCU Health System is dedicated to ending health care disparities. We are Richmond's top hospital and serve as a renowned training facility for future health care leaders. All students receive unique benefits to improve their quality of life, and to make a difference by helping others. Every step moves society closer to the next life-changing solution. Our graduates are trained to make an impact in the world, and they carry that responsibility wherever they go. We reject traditional thinking and champion the unconventional, setting standards that others follow. We give our students the freedom to rewrite the rule books and the skills to disrupt expectations. We’re pursuing a future that’s built by us. A future that improves learning and health for ALL.Learn more at: linkin.bio/vcu
Founded in 1937
Richmond, Virginia, USA
11K employees (517 in marketing)
77% recommend to a friend
67% CEO approval
Traffic Signals
Monthly Visitors
2.5M
Monthly Google Ads Budget
$220.3K
Traffic Source Mix
Search
44.3%
Direct
48.6%
Referral
5.6%
Social
0.6%
Paid
0.7%
Headcount Trend
Current headcount: ~11.5K
Marketing Team
Marketing Team Size
361 (3% of company)
Median Career Experience
12 years
Median Tenure
4 years
People
Marketing Leadership
Kevin Best
Associate Vice President Marketing
At the company for 5 years 7 months
Melanie Irvin
Assistant vice president, Strategic Marketing and Engagement
At the company for 20 years 7 months
Will Hunker
Assistant Athletic Director for Marketing and Promotions
At the company for 1 year 5 months
Joshua Cross
Associate Director, Digital Marketing
At the company for 8 years 5 months
Funding
Total Funding
$18.7M
Last Raise
$18.7M
Grant, 3 years ago
Funding History
- May 2023Grant • $18.7M