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Madrivo logo
3 months ago

Marketing Operations Specialist

Madrivo

USA (On-site)Full time
Madrivo logo
4 months ago

Search Marketing Manager

Madrivo

USA (On-site)Full time

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2 jobs
Madrivo logo

Marketing Operations Specialist

Madrivo

USA (On-site)

AgencyFull-timeMid level
3 months ago
Madrivo logo

Search Marketing Manager

Madrivo

USA (On-site)

AgencyFull-timeSenior level
4 months ago
Madrivo logo
Madrivo

Marketing Operations Specialist

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive data-driven performance optimization across tracking, CRM, and sales enablement for a performance marketing network.

  • Own data integration and performance analysis across platforms to surface CPA, conversion, and traffic insights.
  • Maintain internal accounts and campaigns, keeping benchmarks front and center.
  • Deliver data-backed insights to Sales and Publisher teams for high-stakes calls and renewals.

Job Description

Responsibilities

  • Data Integration & Performance Logic: Connect data points across our tracking platform and CRM to analyze the "Why" behind the numbers. Evaluate CPA, conversion rates, and traffic quality to provide a 360-degree view of the network's health.
  • Internal Account & Campaign Maintenance: Act as the operational owner for internal house accounts and strategic campaigns. Ensure accounts are updated, performing against benchmarks, and optimized for maximum yield.
  • Compliance & Network Integrity: Monitor the network for brand safety and compliance violations. Act as the "eyes and ears" to ensure publishers adhere to advertiser terms, protecting both our clients and our long-term reputation.
  • Internal Tool Building: Design and maintain automated reports, ROI calculators, and "Sales Cheat Sheets" in Excel/Google Sheets to eliminate manual data-pulling for the sales teams.
  • Performance Assessments: Run recurring audits on Advertiser and Publisher accounts to identify growth opportunities, margin leaks, or suspicious traffic patterns.
  • Commercial Enablement: Provide the Sales and Publisher teams with the data-backed insights (the "ammunition") they need for high-stakes client calls, performance reviews, and renewals.
Madrivo logo

Madrivo

Madrivo is a leading performance marketing network that connects household brands with targeted audiences worldwide. We use lead generation, customer acquisition, and brand awareness strategies to reach consumers through email, mobile, social and display media. We work with more than 3,000 global advertisers, affiliates, and direct brands to promote campaigns across the 7 highest-yielding industries: education, auto & transportation, entertainment & lifestyle, health & wellness, home improvement, retail, and finance & insurance.Affiliate NetworkOur CPA network helps brands maximize yield through strategic ad placements, versatile media channels, and exclusive traffic sources. We optimize campaign performance through data-driven metrics including Techtelligence, our proprietary analytics tool that can increase EPC by 30%. Madrivo grants affiliates access to thousands of proven offers with competitive payouts, many of which are exclusive, direct, and have scalable volume. Last year, Madrivo delivered more than 27.6 Billion impressions and over 3 Million qualified leads. We maintain a global presence by penetrating specific and robust markets throughout North America, South America, Europe, and Asia. Our mission is to provide the highest-quality and most cost-effective digital advertising solutions to brands worldwide.

Founded in 2011
Las Vegas, Nevada, USA
55 employees (15 in marketing)
madrivo.com

Traffic Signals

Monthly Visitors
9.8K
Traffic Source Mix
Search
41.5%
Direct
41.6%
Referral
9.2%
Social
5.9%
Paid
1.2%

Headcount Trend

Current headcount: ~55

Marketing Team

Marketing Team Size
13 (24% of company)

Recent News

Madrivo Launches Adforia, an Internal Social Media Acquisition Channel
May 7, 2020 • Newswire
Multi-Channel Performance Marketing Agency Madrivo Has Radically Rebranded and Launched a New, Customer-Focused Experience and Website
Feb 26, 2020 • Newswire
Social Media Affiliates Choose Madrivo When Looking for Legitimate White-Hat Offers
Jun 5, 2018 • iNews Wire
Madrivo's Ad Campaigns Help Thousands of Homeowners Find Affordable Home Improvement Products and Services
Mar 8, 2018 • iNews Wire
Madrivo's Open Letter to Unilever's Keith Weed for His Warning to Google and Facebook
Feb 20, 2018 • PRNewswire
Madrivo's Email Campaigns Help Thousands Feel Secure in Their Homes
Feb 13, 2018 • PRNewswire
Madrivo Anticipates Record-Breaking Growth in 2017 Due to Q4 Highs
Dec 19, 2017 • PRNewswire