2 months ago
Senior Manager, Demand Generation
Lansweeper
Austin, TX (Hybrid)Full time
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Senior Manager, Demand Generation
Austin, TX (Hybrid)
Salary Not AvailableSenior Level7+ years expFull time
Posted 2 months ago
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Job Summary
Own core demand-generation initiatives across paid media, SEO/SEM, email, events, and ABM, driving measurable pipeline and close alignment with Sales to accelerate opportunities.
- Growth Engine: Coordinate multi-channel programs to generate net-new pipeline and influence active opportunities.
- ABM & Analytics: Lead ABM with Sales, measure ROI via Salesforce, Pardot, and Power BI, and optimize through rapid testing.
Job Description
Responsibilities
- Own the end-to-end Demand Generation strategy, including paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail
- Build and execute integrated, multi-touch B2B demand generation campaigns that generate net-new pipeline and accelerate active opportunities
- Lead and optimize Account-Based Marketing (ABM) programs using platforms such as Nrich; align closely with Sales on target account strategy
- Set and deliver against quarterly pipeline sourced and pipeline influenced targets in partnership with Sales leadership
- Track, analyze, and optimize performance using Salesforce, Pardot, Power BI, and ABM analytics, driving continuous A/B testing and ROI improvement
Requirements
- 7+ years of experience in B2B Demand Generation within SaaS (cybersecurity, IT, or enterprise software preferred)
- Proven track record of building and scaling pipeline generation programs that drive measurable revenue impact
- Strong expertise in Account-Based Marketing (ABM) strategy and execution (experience with Nrich, 6sense, or Demandbase preferred)
- Hands-on experience with Salesforce CRM and Pardot (marketing automation)
- Strong analytical skills with experience building dashboards, interpreting attribution models, and forecasting pipeline
- Strategic thinker with a builder’s mindset
- Strong cross-functional collaborator with the ability to influence Sales and RevOps
- Highly organized, deadline-driven, and comfortable managing multiple campaigns simultaneously
Benefits
- Comprehensive US benefits package, including medical, dental, vision, 401(k), and paid time off
- Opportunity to shape and scale a high-impact Demand Generation and ABM strategy in a growing global SaaS company
- Hybrid work model (3 days per week in our Austin office)
- Professional development opportunities and global collaboration
Lansweeper
3.9 Glassdoor
Technology Asset Intelligence Platform.Lansweeper provides a complete, accurate, and unified view of all your technology assets in one centralized platform. By consolidating data across IT, OT, and cloud environments, Lansweeper ensures no asset is overlooked. It delivers actionable insights, identifies risks and opportunities, and automates time-consuming tasks, boosting productivity and saving valuable time. By seamlessly connecting teams and tools, Lansweeper enhances collaboration and drives cost-effective operational efficiency. Whether optimizing workflows, ensuring compliance, or improving resource allocation, Lansweeper transforms IT into a strategic enabler of success, empowering organizations to make smarter, data-driven decisions and achieve measurable business outcomes.
Founded in 2004
Merelbeke, Flemish Region, BEL
409 employees (42 in marketing)
80% recommend to a friend
Traffic Signals
Monthly Visitors
292.4K
Monthly Google Ads Budget
$328.9K
Traffic Source Mix
Search
48.1%
Direct
37.2%
Referral
10.1%
Social
2.4%
Paid
1.8%
Headcount Trend
Current headcount: ~409
Marketing Team
Marketing Team Size
30 (7% of company)
Median Career Experience
14 years
Median Tenure
1.3 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Troy Kitch
Vice President Product Marketing
At the company for 1 year 2 months
Jerry Schwartz
Vice President Marketing
At the company for 2 years 10 months
Stephanie Beasley
Director of Global Demand Generation
At the company for 6 months
Nicholas Morpus
Lead Product Marketing Manager, Security
At the company for 5 months
Funding
Total Funding
$158.7M
Last Raise
$158.7M
Private Equity, 5 years ago
Funding History
- Jun 2021Private Equity • $158.7M