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10 days ago

Marketing Director

Friedman Management

Farmington Hills, MI (Unknown)

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1 jobs

Marketing Director

Friedman Management

Farmington Hills, MI (Unknown)

In-houseSenior level10+ years exp.
10 days ago
Friedman Management

Marketing Director

Farmington Hills, MI (Unknown)

Salary Not AvailableSenior Level10+ years exp

Posted 10 days ago

  • Job
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Job Summary

Own and drive Friedman’s marketing function from strategy through execution, aligning initiatives with organizational vision, revenue goals, and cross-unit priorities.

  • Owns performance, priorities and results for the marketing team.
  • Leads strategy, budgeting and brand consistency across business units.

Job Description

Responsibilities

  • Lead, manage, and hold the marketing team accountable for performance, priorities, execution and results.
  • Build a culture of ownership, collaboration, continuous improvement and service to internal stakeholders.
  • Establish priorities, allocate resources and ensure the team remains focused on the highest-impact initiatives.
  • Partner with company leadership to align marketing efforts with organizational vision, strategic priorities and revenue goals.
  • Develop and execute a comprehensive marketing strategy that supports Friedman and all business units.
  • Create annual marketing plans, budgets, campaigns and measurable objectives aligned with company goals.
  • Ensure marketing efforts support brand awareness, client acquisition, recruiting, retention and business development objectives.
  • Evaluate market trends, competitive dynamics, audience behavior and emerging opportunities to inform strategy.
  • Continuously improve marketing effectiveness through data, analytics, testing and optimization.
  • Ensure consistent brand positioning, messaging and visual standards across all business units and platforms.

Requirements

  • Bachelor's degree in Marketing, Business, Communications or related field.
  • 10+ years of progressive marketing experience with broad exposure across multiple marketing disciplines.
  • 5+ years of leadership experience managing and developing marketing professionals.
  • Demonstrated success creating and executing integrated marketing strategies.
  • Experience leading brand, content, digital, communications and demand generation initiatives.
  • Strong understanding of marketing analytics, measurement, campaign performance and ROI.
  • Exceptional communication, project management and organizational skills.
  • Proven ability to balance strategic thinking with execution.

Preferred

  • Experience in commercial real estate, property management, construction, financial services, professional services or related industries.
  • Experience working within a multi-business-unit organization.
  • Experience leveraging AI and marketing technology platforms to improve marketing effectiveness.
  • Experience operating within an EOS® or accountability-based management environment.

Marketing Team

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