Owns the social media strategy and content operations for Experience Columbia SC entities, driving daily engagement, content calendars, assets, and cross-team collaboration across marketing, photography, and blogging workstreams.

Manage daily responses and monitor social channels, including non-owned review sites.
Coordinate photoshoots, asset library, and video content in partnership with vendors.
Develop and publish blog and website content, and support partner outreach and promotions.

Job Description

Responsibilities

Collaborates with Assitant Director of Marketing to develop a social media and online content plan for Experience Columbia SC, Columbia Metropolitan Convention Center, and Experience Columbia SC Sports. Ensure that content is integrated with each other and updated frequently across social media channels.
Maintain interaction on social media through daily responses to incoming follower inquiries and comments. Some social media monitoring on nights and weekends will be required. Respond to questions and comments on some travel-related networks that are not owned content by ECSC (TripAdvisor, Yelp, Google Reviews, etc.)
Craft and implement social media calendar. Write social media posts for reviewbu Assistant Director of Marketing. Coordinate with other staff members based on assignments.
Train to monitor and organize user-generated content for use on social media and website.
Manage coordination of photoshoots including securing photographer and models, working with partners for location and props, and on-site coordination when applicable.
Work with VP of Marketing & Communications and Assistant Director of Marketing on brainstorming video content and coordinating with video vendors for traditional advertising and social media use.
Photograph places and things for use on social media as needed.
Assist Assistant Director of Marketing in brainstorming blog content.
Maintain photo & video library as a resource for staff, partners, clients and media. Fulfill requests for photo access through DAM system.
Coordinate staff headshots.

Requirements

Bachelor’s Degree required, preferably in marketing, communications, business, hospitality management, tourism management, journalism, or a related field.
Internship, freelance or coursework in Marketing required.
Superior writing/editing, communications, computer, and problem‐solving skills are required.
Must be an efficient and resourceful self‐starter.
Knowledge of the Columbia area is essential.
Must be able to interact with the public at all levels, clearly communicate, be able to organize, prioritize, follow directions, and complete assigned tasks in a fast-paced environment with a keen attention to detail.
Must be able to work outside of regular office hours on a scheduled basis. Must be able to work occasional weekends on a scheduled basis.

Preferred

Knowledge of social media networks, Adobe Illustrator, InDesign, Photoshop, Microsoft Word, Excel, Canva and PowerPoint programs preferred.
Strong photography skills are preferred.

Columbia Metropolitan Convention Center (MACST)

The Columbia Metropolitan Convention & Visitors Bureau dba Experience Columbia SC is the destination marketing organization (DMO) for the region. Experience Columbia SC’s (ECSC) mission is to strengthen the area’s economy by marketing and selling the region as a premier destination for meetings & conventions, tradeshows, special events and leisure travel. The ECSC team works with accommodations, restaurants, facilities and attractions to provide informative materials and services that enhance and promote the desired image of the Columbia area.ECSC is a brand of Columbia SC tourism, which also includes the brands of Experience Columbia SC Sports and the Columbia Metropolitan Convention Center, all working under the same mission to bring visitors to Columbia and therefore help local businesses.

Founded in 1984

Columbia, South Carolina, USA

26 employees (8 in marketing)

www.experiencecolumbiasc.com

Marketing Team

Marketing Team Size

8 (31% of company)

Median Tenure

4.6 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

78.3K

Monthly Google Ads Budget

$490

Traffic Source Mix

65.5%

Direct

29.2%

Referral

3.4%

Social

Paid

0.7%

Headcount Trend

Current headcount: ~26

Recent News

6 things to do in Columbia, SC that you can’t find in Charlotte

Nov 21, 2025 • Qcitymetro

The Business Narrative: Tourism to Columbia Region Reaches Record High in 2024

Oct 16, 2025 • Greenville Business Magazine

Fall Weekend Getaway Guide to Columbia, SC

Oct 7, 2025 • Grand Strand Magazine

Links

www.experiencecolumbiasc.com

X (Twitter)

Crunchbase

Responsibilities

Collaborates with Assitant Director of Marketing to develop a social media and online content plan for Experience Columbia SC, Columbia Metropolitan Convention Center, and Experience Columbia SC Sports. Ensure that content is integrated with each other and updated frequently across social media channels.
Maintain interaction on social media through daily responses to incoming follower inquiries and comments. Some social media monitoring on nights and weekends will be required. Respond to questions and comments on some travel-related networks that are not owned content by ECSC (TripAdvisor, Yelp, Google Reviews, etc.)
Craft and implement social media calendar. Write social media posts for reviewbu Assistant Director of Marketing. Coordinate with other staff members based on assignments.
Train to monitor and organize user-generated content for use on social media and website.
Manage coordination of photoshoots including securing photographer and models, working with partners for location and props, and on-site coordination when applicable.
Work with VP of Marketing & Communications and Assistant Director of Marketing on brainstorming video content and coordinating with video vendors for traditional advertising and social media use.
Photograph places and things for use on social media as needed.
Assist Assistant Director of Marketing in brainstorming blog content.
Maintain photo & video library as a resource for staff, partners, clients and media. Fulfill requests for photo access through DAM system.
Coordinate staff headshots.

Requirements

Bachelor’s Degree required, preferably in marketing, communications, business, hospitality management, tourism management, journalism, or a related field.
Internship, freelance or coursework in Marketing required.
Superior writing/editing, communications, computer, and problem‐solving skills are required.
Must be an efficient and resourceful self‐starter.
Knowledge of the Columbia area is essential.
Must be able to interact with the public at all levels, clearly communicate, be able to organize, prioritize, follow directions, and complete assigned tasks in a fast-paced environment with a keen attention to detail.
Must be able to work outside of regular office hours on a scheduled basis. Must be able to work occasional weekends on a scheduled basis.

Preferred

Knowledge of social media networks, Adobe Illustrator, InDesign, Photoshop, Microsoft Word, Excel, Canva and PowerPoint programs preferred.
Strong photography skills are preferred.