Owns end-to-end copy strategy and storytelling across digital platforms, from concept development and ideation to writing, tone management, and cross‑functional collaboration, while mentoring junior writers and pushing creative boundaries.

Lead Always-on and campaign ideation aligned to brand purpose
Shape brand voice and ensure cross‑channel consistency
Mentor junior copywriters and elevate creative quality

Job Description

Responsibilities

Partner with Creative Lead to develop strong creative concepts and transform insights into breakthrough storytelling ideas across platforms (Facebook, Instagram, TikTok, YouTube, etc.).
Lead ideation sessions for Always-on and campaign projects, ensuring every concept aligns with brand purpose and audience mindset.
Write and craft distinctive, emotionally resonant copy that amplifies brand voice and drives engagement across digital touchpoints.
Shape and maintain the brand’s tone of voice across all channels, ensuring consistency and creativity in every word.
Collaborate closely with design and production teams to ensure the copy works seamlessly with visual direction and user experience.
Mentor junior copywriters, elevate creative quality, and contribute to overall creative excellence.
Stay ahead of content trends, cultural shifts, and digital formats to continuously push creative boundaries.

Requirements

Minimum 3 years of copywriting experience within a creative or digital agency, or editorial experience with leading luxury publications such as Elle , Harper’s Bazaar , L'Officiel , or high-end architectural and art magazines.
Exceptional conceptual thinking and storytelling ability, you don’t just write, you create ideas.
Solid understanding of social media behaviors, content formats, and cultural nuances.
A sharp creative thinker who can translate briefs into big ideas - witty, playful, but always purposeful
Passion for Vietnamese culture, digital trends, and platform storytelling (TikTok, Reels, Shorts, Threads, etc.).
Comfortable challenging briefs, pushing creative boundaries, and making work better.

Benefits

Salary negotiable based on ability (20 - 25M gross).
The year-end bonus can be up to 3 months' salary depending on performance.
Holiday bonuses, individual bonuses for outstanding achievements or valuable contributions to the company's operations and activities.
Salary review: once a year.
Annual health check-up.
Dynamic and professional working environment.
Opportunities for development and advancement in the field of luxury business.
Participate in training courses to enhance skills and professional knowledge.
Company trips, team building and other company activities.

Jemmia Diamond

Jemmia Diamond là thương hiệu trang sức kim cương cao cấp, được thành lập với sứ mệnh giúp khách hàng tích lũy kim cương một cách hạnh phúc, may mắn và bền vững. Chúng tôi hướng tới việc trở thành thương hiệu hàng đầu tại Việt Nam trong lĩnh vực kim cương và trang sức cao cấp.Jemmia Diamond mong muốn mang lại cho khách hàng những bộ sưu tập trang sức đỉnh cao dựa trên nền tảng văn hóa Việt sánh ngang với những thương hiệu hàng đầu quốc tế bằng chính trí tuệ, sự sáng tạo và đôi tay của những người nghệ nhân Việt Nam.Bằng khát vọng tiên phong và chiến lược đầu tư phát triển bền vững, Jemmia Diamond định hướng trở thành công ty hàng đầu trong lĩnh vực kim cương, và góp phần lan tỏa bản sắc văn hóa Việt vươn xa trên thị trường quốc tế. ===Jemmia Diamond is a fine diamond jewelry brand dedicated to offering customers a delightful, fortunate, and sustainable way to acquire diamonds.Jemmia Diamond strives to present refined jewelry collections that embody Vietnamese cultural identity through a sophisticated and globally recognized design approach. This is achieved through the intellectual acuity, creativity, and craftsmanship of talented Vietnamese artisans.Driven by a pioneering vision and a commitment to sustainability, Jemmia Diamond aims to become a leading name in the diamond industry while elevating global appreciation for Vietnamese cultural heritage.

Chí Linh, Hai Duong, VNM

48 employees (19 in marketing)

jemmia.vn

Traffic Signals

Monthly Visitors

165K

Traffic Source Mix

75.5%

Direct

19.2%

Referral

1.6%

Social

2.7%

Paid

1.1%

Headcount Trend

Current headcount: ~48

Marketing Team

Marketing Team Size

16 (33% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Partner with Creative Lead to develop strong creative concepts and transform insights into breakthrough storytelling ideas across platforms (Facebook, Instagram, TikTok, YouTube, etc.).
Lead ideation sessions for Always-on and campaign projects, ensuring every concept aligns with brand purpose and audience mindset.
Write and craft distinctive, emotionally resonant copy that amplifies brand voice and drives engagement across digital touchpoints.
Shape and maintain the brand’s tone of voice across all channels, ensuring consistency and creativity in every word.
Collaborate closely with design and production teams to ensure the copy works seamlessly with visual direction and user experience.
Mentor junior copywriters, elevate creative quality, and contribute to overall creative excellence.
Stay ahead of content trends, cultural shifts, and digital formats to continuously push creative boundaries.

Requirements

Minimum 3 years of copywriting experience within a creative or digital agency, or editorial experience with leading luxury publications such as Elle , Harper’s Bazaar , L'Officiel , or high-end architectural and art magazines.
Exceptional conceptual thinking and storytelling ability, you don’t just write, you create ideas.
Solid understanding of social media behaviors, content formats, and cultural nuances.
A sharp creative thinker who can translate briefs into big ideas - witty, playful, but always purposeful
Passion for Vietnamese culture, digital trends, and platform storytelling (TikTok, Reels, Shorts, Threads, etc.).
Comfortable challenging briefs, pushing creative boundaries, and making work better.

Benefits

Salary negotiable based on ability (20 - 25M gross).
The year-end bonus can be up to 3 months' salary depending on performance.
Holiday bonuses, individual bonuses for outstanding achievements or valuable contributions to the company's operations and activities.
Salary review: once a year.
Annual health check-up.
Dynamic and professional working environment.
Opportunities for development and advancement in the field of luxury business.
Participate in training courses to enhance skills and professional knowledge.
Company trips, team building and other company activities.