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Marketing jobs

4 marketing jobs

3 weeks ago

SUN DAY RED - Product Marketing Manager

TaylorMade Golf Company

San Clemente, CA (On-site)Full time$95K/yr – $110K/yr

1 month ago

Brand Ambassador - San Diego/Orange County

TaylorMade Golf Company

California, MO (Hybrid)Full time$26/hr – $28/hr

4 months ago

SUN DAY RED - Associate Program Manager, Social Media

TaylorMade Golf Company

San Clemente, CA (On-site)Full time$74K/yr – $80K/yr

5 months ago

Senior eCommerce Content Analyst

TaylorMade Golf Company

Carlsbad, CA (On-site)Full time$85K/yr – $95K/yr

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TaylorMade Golf Company

SUN DAY RED - Product Marketing Manager

San Clemente, CA (On-site)

$95K/yr – $110K/yrMid Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own the end-to-end GTM for product launches, coordinating cross-functional teams, calendar, messaging, and collateral to drive adoption and achieve launch goals.

Lead GTM process, calendar, and cross-functional alignment
Define positioning and value proposition across channels
Oversee external creative and partner collaborations

Job Description

Responsibilities

Drive the go-to-market (GTM) launch process end-to-end: briefing cross-functional teams, recommending KPIs, reviewing marketing communication, and ensuring key messaging is consistent across every channel.
Ensures operational and commercial goals are aligned ahead of each product launch.
Ensures collateral, PR, social and external communication plans line up with the launch calendar.
Ensures value proposition, positioning, and messaging ladder to company objectives.
Own the master GTM calendar, keeping every team aware of upcoming initiatives and working in alignment to execute.
Facilitate recurring cross-functional GTM meetings; hold team members accountable to strategy, deadlines, and quality of work.
Define channel-specific launch phasing across wholesale, direct-to-consumer and athlete/influencer seeding.
Author the documents that direct our creative output — creative briefs, content briefs, messaging documents, photoshoot plans, sell-in and training presentations, and customer-facing collateral — and secure approval from key decision makers.
Oversee and manage the product photography process: maintain key documents, hold deadlines, ensure product is where it needs to be, and confirm photography meets brand standards.
Partner with creative and design to develop product photography, mood direction, and lifestyle content that ladders to brand strategy.

Requirements

Demonstrated success bringing products to market and driving adoption in a competitive category
Strong command of product marketing fundamentals — positioning, segmentation, messaging architecture, and competitive analysis — and how the full marketing mix influences consumer behavior, market performance, and competitive dynamics.
Ability to translate brand strategy into actionable positioning and GTM plans, and carry through to execution.
Self-starter who takes initiative, anticipates and prepares for upcoming situations, acts quickly and decisively, and addresses issues before they become problematic.
Strong project management skills; ability to run multiple launches concurrently without loss of quality.
Excellent verbal and written communication skills, including proofreading and editing, content writing, and research; able to clearly present ideas to groups.
Comfortable influencing without authority and aligning product, creative, commerce, and sales stakeholders around a shared plan.
Ability to quickly develop relationships at all levels of an organization and across functions.
Strong design sensibility; able to evaluate creative work and give clear, directional feedback.
Proven ability to work in a fast-paced, team-oriented, and collaborative environment.

Preferred

Experience with premium apparel, footwear or lifestyle brands preferred
Experience supporting wholesale partners, retailers and multi-channel commerce models preferred

Benefits

Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.

TaylorMade Golf Company

4.1 Glassdoor

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Qi35 Drivers, TP5/TP5x Golf Balls, P·Series irons and Spider Tour putters. TaylorMade’s innovations touch all sectors of the golf industry, including customization, personalization and the standalone lifestyle brand “Sun Day Red” in partnership with 15-time major winner Tiger Woods. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda, Brooke Henderson, Collin Morikawa, Tommy Fleetwood, Charley Hull and more.

Founded in 1979

Carlsbad, California, USA

2.1K employees (188 in marketing)

taylormadegolf.com/careers

85% recommend to a friend

82% CEO approval