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1 day ago

Digital Marketing & Loyalty Specialist

Smoothie King

Coppell, TX (On-site)Full time
1 day ago

Digital Marketing & Loyalty Specialist

Smoothie King

Coppell, TX (Unknown)Full time

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2 jobs

Digital Marketing & Loyalty Specialist

Smoothie King

Coppell, TX (On-site)

In-houseFull-timeMid level3+ years exp.
1 day ago

Digital Marketing & Loyalty Specialist

Smoothie King

Coppell, TX (Unknown)

In-houseFull-timeMid level
1 day ago
Smoothie King

Digital Marketing & Loyalty Specialist

Coppell, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 day ago

  • Job
  • People

Job Summary

Own end-to-end guest communications and loyalty marketing, driving personalized messaging, lifecycle optimization, and data-driven performance storytelling across Braze and related tools.

  • Lead daily programming and deployment of guest communications across emails, push notifications, and in-app messages.
  • Analyze loyalty and digital KPIs with SQL and translate insights into leadership-ready narratives.
  • Coordinate cross-functional QA, content approvals, and guest inquiries to ensure a precise, timely customer experience.

Job Description

Responsibilities

  • Own the daily programming and deployment of guest communications in Braze, including emails, push notifications, and in-app messages, on a tight, week-ahead production timeline.
  • Provide hands-on technical support for offers and promotions, including building, testing, and QA of offers, links, and rewards across Braze, Punchh, Olo, and NomNom prior to launch.
  • Use behavioral data, segmentation, predictive insights, and AI-enabled decisioning to improve personalization and determine the most relevant message, offer, product, channel, and timing for individual guests and audiences.
  • Own digital and loyalty KPIs; use SQL to analyze performance, connect loyalty growth to AUV growth, comp sales, and profitability, and translate findings into clear, compelling data stories for leadership.
  • Build and optimize guest lifecycle strategies across key stages including acquisition, onboarding, engagement, frequency building, at-risk, win-back, and loyalty recognition.
  • Champion the guest experience across digital channels by monitoring NPS and guest feedback, and partner cross-functionally to resolve guest and field inquiries, including loyalty account updates, deletion requests, and database management: opening/closing stores, digital menu, users, etc.
  • Collaborate with the Marketing Department and cross-functional partners to QA all content, rewards, and outbound communications to ensure accuracy, using Wrike and Formstack to manage requests and workflows.
  • Report weekly on digital sales, loyalty, and NPS trends, and recommend optimizations that increase guest count, guest ticket, comp sales, and market share.
  • Continuously identify repetitive or manual processes that can be simplified, automated, or improved through AI, platform capabilities, or better workflow design.
  • Stay current with emerging digital marketing and loyalty technology; identify and apply best practices to continuously improve program performance.

Requirements

  • Bachelor’s degree in marketing, Advertising, Communications, Business, or a related field preferred; alternatively, three (3) to five (5) years of experience in digital marketing, CRM, loyalty marketing, or guest lifecycle marketing. Restaurant and/or retail industry experience preferred.
  • Hands-on experience with Braze, including campaign programming, audience segmentation, email deployment, push notification deployment, and journey orchestration; Braze certification, preferred.
  • Experience utilizing marketing and restaurant technology platforms such as Punchh, Olo, NomNom (administrator level), AppsFlyer, SolarWinds, Wrike, and Formstack strongly preferred.
  • Proven success driving digital sales growth, loyalty engagement, and Net Promoter Score (NPS) improvement.
  • Demonstrated experience connecting loyalty program performance to key business metrics, including AUV growth, comp sales, guest retention, and profitability.
  • Experience managing marketing technology budgets and vendor relationships.
  • Intermediate to advanced proficiency with Microsoft Office Suite, including Excel, PowerPoint, Outlook, and Word.
  • Personal passion for fitness is a plus.

Benefits

  • great benefits package
  • free smoothies
  • flexible work schedules
  • office lunches and parties
  • monthly fitness challenges
  • free gym access
  • and more fun activities to make Smoothie King a happy and healthy place to work

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