Own end to end PAX games events marketing from strategy and positioning to cross‑functional execution, with a focus on attendee growth, retention, and engagement.

Own event marketing campaigns and ROI reporting that tie to attendee acquisition and engagement across multiple events.
Lead the marketing team, PR partners, and vendors, while managing budgets and calendars for year round activity.
Turn audience insights into effective digital content and coordinate with research partners to sharpen messaging and assets.

Job Description

Responsibilities

Develop strategy, positioning, and key communications for the PAX games events portfolio in partnership with Event Managers and cross‑functional teams
Lead and support the PAX marketing team, external PR partners, and contracted vendors
Plan and execute comprehensive marketing campaigns focused on attendee acquisition, retention, and engagement
Build and manage a year‑round, multi‑event marketing and communications calendar
Track, analyze, and report on performance metrics and ROI, proactively sharing insights and progress
Collaborate with research partners to translate audience data into effective digital content
Oversee marketing budgets, invoicing, and cost centers across multiple events each year
Ensure quality, accuracy, and timely delivery across all marketing activities

Requirements

Demonstrate experience delivering marketing for consumer brands, events, or comparable audiences
Experience running targeted, high‑return ad campaigns preferred
Have experience with Adobe Creative Suite (InDesign, Illustrator, and Photoshop) or designing branded marketing assets with Canva
Possess strong copywriting, communication, and stakeholder collaboration skills
Be experienced with social media marketing, digital advertising, brand positioning, and marketing analytics
Have practical knowledge of major social platforms and advertising tools, including Meta, Google, and TikTok
Demonstrate an organized, proactive approach with strong attention to detail and ownership of outcomes
Have the ability to adapt in a fast‑paced environment with changing priorities and timelines
Possess a collaborative mindset that values learning, feedback, and shared success
Be willing to travel domestically and internationally several times per year, including some weekends

Benefits

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.
Working Pattern
Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

RX Global

At RX, we help businesses grow - whether you’re an individual, a community, or an organization. We take events to the next level, combining in-person experiences with smart data and digital tools to connect people, products, and opportunities.With 400+ events across 22 countries, we create moments that matter—online, in person, or both. We’re also turning our flagship events into year-round communities across 42 industries—from aerospace to pop culture, beauty to construction. Whatever you’re into, we make it easier to connect, learn, and grow.We’re committed to doing it responsibly, fostering inclusion, and creating spaces where everyone can thrive.As part of RELX, a global leader in information and analytics, we combine scale, insight, and innovation to help businesses succeed.

Founded in 1968

Richmond Upon Thames, England, GBR

3K employees (612 in marketing)

rxglobal.com

Traffic Signals

Monthly Visitors

151.2K

Traffic Source Mix

26.4%

Direct

46.9%

Referral

24.5%

Social

1.5%

Paid

0.6%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size

516 (17% of company)

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Job Summary