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Marketing jobs

8 marketing jobs

2 weeks ago

Sr Manager, CRM & Customer Engagement Strategy

Sally Beauty

Plano, TX (Hybrid)Full time

3 weeks ago

Direct Brand Manager Moroccan Oil

Sally Beauty

USA (On-site)Other$80K/yr – $85K/yr

3 weeks ago

Brand Manager Wella

Sally Beauty

Detroit, MI (Unknown)Full time

3 months ago

CRM Specialist

Sally Beauty

Plano, TX (Hybrid)Other

4 months ago

CRM Specialist

Sally Beauty

Plano, TX (Hybrid)Full time

5 months ago

Integrated Marketing Manager

Sally Beauty

Plano, TX (Hybrid)Full time

5 months ago

Integrated Marketing Manager

Sally Beauty

Plano, TX (Hybrid)

6 months ago

MANAGER INTEGRATED MARKETING

Sally Beauty

Denton, TX (Hybrid)Full time

All marketing roles in the US

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All marketing roles in the US

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8 jobs

Sr Manager, CRM & Customer Engagement Strategy

Sally Beauty

Plano, TX (Hybrid)

In-houseFull-timeSenior level7+ years exp.

2 weeks ago

Direct Brand Manager Moroccan Oil

Sally Beauty

USA (On-site)

$80K/yr - $85K/yrIn-houseOtherSenior level2+ years exp.

3 weeks ago

Brand Manager Wella

Sally Beauty

Detroit, MI (Unknown)

In-houseFull-timeMid level2+ years exp.

3 weeks ago

CRM Specialist

Sally Beauty

Plano, TX (Hybrid)

In-houseOtherEntry level2+ years exp.

3 months ago

CRM Specialist

Sally Beauty

Plano, TX (Hybrid)

In-houseFull-timeEntry level2+ years exp.

4 months ago

Integrated Marketing Manager

Sally Beauty

Plano, TX (Hybrid)

In-houseFull-timeMid level3+ years exp.

5 months ago

Integrated Marketing Manager

Sally Beauty

Plano, TX (Hybrid)

In-houseMid level3+ years exp.

5 months ago

MANAGER INTEGRATED MARKETING

Sally Beauty

Denton, TX (Hybrid)

In-houseFull-timeManager3+ years exp.

6 months ago

Sally Beauty

Sr Manager, CRM & Customer Engagement Strategy

Plano, TX (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 weeks ago

Job Summary

Own CRM strategy and roadmap across channels, guiding lifecycle campaigns and loyalty programs while leading a team to plan, test, and optimize customer journeys.

Own CRM strategy and roadmap across channels
Lead campaign planning, execution, and optimization
Drive customer journey design and personalization with analytics

Job Description

Responsibilities

CRM Strategy & Leadership
- Develop and execute CRM channel strategies across email, SMS, app push notifications, direct mail, and emerging engagement channels.
- Partner with the Director, Customer Marketing & Engagement to evolve the CRM roadmap, including customer journey orchestration, channel capabilities, loyalty integration, and marketing technology enhancements.
- Lead, coach, and develop a team of CRM Specialists responsible for campaign planning, deployment, quality assurance, and optimization.
- Represent CRM within cross-functional planning discussions, providing channel expertise, customer insights, and performance recommendations.
Campaign Planning & Execution
- Oversee end-to-end CRM campaign operations, including audience selection, segmentation, campaign setup, quality assurance, testing, approvals, deployment, and post-campaign analysis.
- Build integrated customer communication plans supporting promotions, product launches, loyalty initiatives, educational content, and enterprise marketing priorities.
- Translate loyalty programs, customer offers, and promotional strategies into customer-centric communications that drive engagement and conversion.
- Ensure campaigns are executed accurately, efficiently, and aligned with business objectives.

Requirements

Bachelor’s degree required.
7+ years of experience in CRM, customer marketing, lifecycle marketing, digital marketing, communications, or related disciplines.
Experience within retail, eCommerce, consumer products, or multi-channel consumer businesses required.
Proven experience developing CRM strategies and leading execution across email, SMS, app push, direct mail, and owned customer engagement channels.
Salesforce Marketing Cloud experience strongly preferred.
Strong understanding of customer journey mapping, segmentation, marketing automation, testing frameworks, campaign measurement, and journey orchestration.
Experience working closely with IT, Digital Product, or Marketing Technology teams to define business requirements and support solution implementation.
Knowledge of loyalty programs, customer engagement strategies, personalization, and lifecycle marketing best practices.
Strong analytical skills with the ability to transform performance data into business recommendations.
Demonstrated people leadership, project management, prioritization, and organizational skills.

Benefits

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and a 401(k) with company match. In addition, associates may enjoy access to our onsite salon services, dining options, Sally Beauty and CosmoProf stores, and employee merchandise discounts.

Sally Beauty

3.0 Glassdoor

Sally Beauty Holdings, Inc. (“Sally”) through its affiliates is the world’s largest distributor of professional beauty supplies. Sally provides the channels that allow manufacturers of beauty supplies to reach customers, both professional and non-professional. Sally Beauty Company, Inc. began as a one-store operation in New Orleans, Louisiana in 1964. The Company expanded slowly until the 1980s, when it began to grow rapidly through acquisition and new store openings. In 1982, Sally moved its corporate headquarters to Denton, Texas following the acquisition of a Denton-based chain. In 1985, Sally acquired a major full-service (professional only) beauty supply distributor servicing the Midwestern United States. The growth of the full-service business led to the formation of the company now known as Beauty Systems Group LLC, focusing on distribution solely to the professional trade. New store openings and acquisitions continue to guide Sally’s expansion. In 1987, Sally became an international company with the acquisition of an affiliate in the United Kingdom. Today, Sally and its affiliates operate over 4500 stores throughout the United States and the world. Our international operations now extend to the United Kingdom, continental Europe, Puerto Rico, Canada, Chile, Peru, Colombia, Mexico. Both Sally Beauty Supply and Beauty Systems Group have successful and growing online (e-commerce) businesses.In 2006, Sally became a publicly held company with its shares traded on the New York Stock Exchange.Sally and its affiliates have long been industry leaders. Expertise in professional product merchandising, distribution and education provides the basis for a commanding presence in the global market. This, combined with strong domestic growth and international development, positions the companies for anticipated continuing success in future years. All subsidiaries and affiliates share Sally’s customer-driven operating philosophy and vision.

Founded in 1964

Denton, Texas, USA

12K employees (382 in marketing)

www.sallybeauty.com

29% recommend to a friend

22% CEO approval

Marketing Team

Marketing Team Size

155 (1% of company)

Median Career Experience

13 years

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Andrew Black

Talent Acquisition Business Partner and Recruiter

At the company for 8 years

Brooke Tober

Talent Acquisition Partner

At the company for 4 years 4 months

Marketing Leadership

Chris Kobus

Chief Marketing Officer

At the company for 9 years 5 months

Elizabeth Sharp Mazzone

Senior Director, Head of Marketing - Beauty Systems Group

At the company for 3 years 3 months

Rip Upshaw

Director, Marketing Technology Solutions & Strategy

At the company for 7 months

Michelle Cusator

Director, Brand Strategy & Communications

At the company for 6 years 2 months

Funding

Total Funding

$600M

Last Raise

$600M

Post IPO Debt, 2 years ago

Funding History

Feb 2024
Post IPO Debt • $600M
Jun 2015
Post IPO Debt • $30K

Traffic Signals

Monthly Visitors

5.8M

Monthly Google Ads Budget

$200.7K

Traffic Source Mix

45.4%

Direct

47.2%

Referral

2.8%

Social

3.5%

Paid

0.9%

Headcount Trend

Current headcount: ~11.9K

Recent News

Here's Why Sally Beauty (SBH) is a Great Momentum Stock to Buy

Dec 2, 2025 • Yahoo Finance

Here's Why Sally Beauty (SBH) is a Strong Growth Stock

Nov 24, 2025 • Yahoo Finance

Sally Beauty Holdings (SBH) Is Up 5.3% After Strong Earnings and Raised Outlook for 2026

Nov 22, 2025 • Yahoo Finance

Links

www.sallybeauty.com

X (Twitter)

Crunchbase

Responsibilities

CRM Strategy & Leadership
- Develop and execute CRM channel strategies across email, SMS, app push notifications, direct mail, and emerging engagement channels.
- Partner with the Director, Customer Marketing & Engagement to evolve the CRM roadmap, including customer journey orchestration, channel capabilities, loyalty integration, and marketing technology enhancements.
- Lead, coach, and develop a team of CRM Specialists responsible for campaign planning, deployment, quality assurance, and optimization.
- Represent CRM within cross-functional planning discussions, providing channel expertise, customer insights, and performance recommendations.
Campaign Planning & Execution
- Oversee end-to-end CRM campaign operations, including audience selection, segmentation, campaign setup, quality assurance, testing, approvals, deployment, and post-campaign analysis.
- Build integrated customer communication plans supporting promotions, product launches, loyalty initiatives, educational content, and enterprise marketing priorities.
- Translate loyalty programs, customer offers, and promotional strategies into customer-centric communications that drive engagement and conversion.
- Ensure campaigns are executed accurately, efficiently, and aligned with business objectives.

Requirements

Bachelor’s degree required.
7+ years of experience in CRM, customer marketing, lifecycle marketing, digital marketing, communications, or related disciplines.
Experience within retail, eCommerce, consumer products, or multi-channel consumer businesses required.
Proven experience developing CRM strategies and leading execution across email, SMS, app push, direct mail, and owned customer engagement channels.
Salesforce Marketing Cloud experience strongly preferred.
Strong understanding of customer journey mapping, segmentation, marketing automation, testing frameworks, campaign measurement, and journey orchestration.
Experience working closely with IT, Digital Product, or Marketing Technology teams to define business requirements and support solution implementation.
Knowledge of loyalty programs, customer engagement strategies, personalization, and lifecycle marketing best practices.
Strong analytical skills with the ability to transform performance data into business recommendations.
Demonstrated people leadership, project management, prioritization, and organizational skills.

Benefits

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and a 401(k) with company match. In addition, associates may enjoy access to our onsite salon services, dining options, Sally Beauty and CosmoProf stores, and employee merchandise discounts.