3 weeks ago
VP, Marketing
HealthVerity
New York City, NY (Hybrid)Full time$150K/yr – $225K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
VP, Marketing
New York City, NY (Hybrid)
$150K/yr – $225K/yrSenior Level15+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own storytelling and market messaging that turns HealthVerity’s product value into buyer-ready material for clients and internal teams.
- Clarify audience needs and map use cases to tangible benefits that differentiate us in the market.
- Develop positioning and messaging that align with target personas and sales tools for faster wins.
Job Description
Responsibilities
- Become our chief storyteller - demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees.
- Market Positioning and Product Strategy
- Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas
- Refine client personas types – who they are, how they buy, and what key criteria guides their buying decision process based on each buyer persona
- Identify customer successes and pain points
- Determine how HealthVerity can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes
- Evolve our sales and marketing processes including working tightly with our product team to:
- Share insights from prospects and customers
- Plan the launches of new products and releases for existing products
- Refine product positioning and differentiation guidance for the sales team
HealthVerity
3.0 Glassdoor
HealthVerity powers the nation’s largest and most trusted real-world data ecosystem, enabling organizations to discover, license and combine healthcare and consumer data in a privacy-compliant, interoperable environment.Through HealthVerity Marketplace, clients can access linked, de-identified datasets representing more than 340 million U.S. patients across medical and pharmacy claims, EHR (including physician notes), lab and consumer data sources—delivering a comprehensive, HIPAA-compliant view of the patient journey to accelerate clinical and commercial insights.To learn more about HealthVerity, visit healthverity.com.
Founded in 2014
Philadelphia, Pennsylvania, USA
201 employees (24 in marketing)
43% recommend to a friend
38% CEO approval
Traffic Signals
Monthly Visitors
11K
Traffic Source Mix
Search
39.9%
Direct
50.1%
Referral
6.2%
Social
2.4%
Paid
1.3%
Headcount Trend
Current headcount: ~201
Marketing Team
Marketing Team Size
21 (10% of company)
Median Career Experience
13 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$142.2M
Last Raise
$100M
Series D, 5 years ago
Funding History
- Jun 2021Series D • $100M
- Apr 2019Series C • $25M
- Apr 2017Series B • $10M