2 weeks ago
VP, Marketing
HealthVerity
Philadelphia, PA (Hybrid)Full time$150K/yr – $225K/yr
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VP, Marketing
Philadelphia, PA (Hybrid)
$150K/yr – $225K/yrSenior Level15+ years expFull time
Posted 2 weeks ago
Job Summary
Own the narrative and market strategy for HealthVerity, shaping product positioning, buyer personas, and go-to-market plans; drive strategic marketing programs, partner with Product and Sales, and lead a scalable, KPI-driven approach while guiding brand and thought leadership.
- Define positioning and messaging for target personas
- Build and measure a closed-loop marketing program
Job Description
Responsibilities
- Become our chief storyteller - demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees.
- Market Positioning and Product Strategy
- Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas
- Refine client personas types – who they are, how they buy, and what key criteria guides their buying decision process based on each buyer persona
- Identify customer successes and pain points
- Determine how HealthVerity can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes
- Evolve our sales and marketing processes including working tightly with our product team to:
- Share insights from prospects and customers
- Plan the launches of new products and releases for existing products
- Refine product positioning and differentiation guidance for the sales team
Requirements
- 15+ years of experience across corporate and product marketing including at least 10 years crafting marketing efforts to Pharmaceutical Manufacturers; SaaS experience preferred
- 10+ years of experience in managing teams and developing talented personnel
- Proven experience building and integrating marketing teams with demonstrated track record for launching new products and services
- Proven experience working with direct marketing and sales executives to deliver business outcomes
- Demonstrated ability to gather and synthesize key inputs to drive business planning and strategy
- Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messages
Preferred
- An MBA is not mandatory but would be considered a strong plus
Benefits
- Compensation: competitive base salary & annual bonus opportunity (for non-commissioned roles)
- Benefits: We offer health, dental, and vision coverage starting on day 1. We also offer a 401(k) plan and an equity program, with new hire equity grants beginning at the Director level and above.
- Flexible location: Remote workdays and 3 days a week of in-office collaboration for team members in the Philadelphia area. Check location requirements with the recruiting team.
- Generous PTO: Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid parental leave.
- Parental Leave: 12 weeks paid leave for childbearing, surrogacy, and adoption; 6 weeks for non-childbearing parents.
- Comprehensive and individualized onboarding: mentorship program, departmental talks, and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job
- Professional development: biweekly 1:1s, hands-on leadership that is goal-and growth-oriented for each team member, and an annual budget to support professional development pursuits
HealthVerity
3.0 Glassdoor
HealthVerity powers the nation’s largest and most trusted real-world data ecosystem, enabling organizations to discover, license and combine healthcare and consumer data in a privacy-compliant, interoperable environment.Through HealthVerity Marketplace, clients can access linked, de-identified datasets representing more than 340 million U.S. patients across medical and pharmacy claims, EHR (including physician notes), lab and consumer data sources—delivering a comprehensive, HIPAA-compliant view of the patient journey to accelerate clinical and commercial insights.To learn more about HealthVerity, visit healthverity.com.
Founded in 2014
Philadelphia, Pennsylvania, USA
201 employees (24 in marketing)
43% recommend to a friend
38% CEO approval
Salaries
Posted range
$150K/yr – $225K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
21 (10% of company)
Median Career Experience
13 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$142.2M
Last Raise
$100M
Series D, 5 years ago
Funding History
- Jun 2021Series D • $100M
- Apr 2019Series C • $25M
- Apr 2017Series B • $10M
Traffic Signals
Monthly Visitors
11K
Traffic Source Mix
Search
39.9%
Direct
50.1%
Referral
6.2%
Social
2.4%
Paid
1.3%
Headcount Trend
Current headcount: ~201